Products

phlur

Established Leader

Modern fragrances inspired by memories and feelings — those intimately personal and universally shared.

phlur.com Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
801.3K
Down7.7%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
No monthly subscription pricing
Creators
Unlinked
No verified creators
Launched
10y ago
2016-06-25 · Est.

Traffic

Monthly visitsData through Sep 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    non-at-mall Fragrance experience

    Jun 25, 2016 · 10y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2014-12-19

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2016-06-25

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 12d ago

    Adopted technology: AliaFeatures

    —→Alia

  2. Nov 1 · 12d ago

    Adopted technology: Blotout EdgeTagFeatures

    —→Blotout EdgeTag

  3. Nov 1 · 12d ago

    Removed technology: Font AwesomeFeatures

    Font Awesome→—

  4. Nov 1 · 12d ago

    Removed technology: Google Tag ManagerFeatures

    Google Tag Manager→—

  5. Nov 1 · 12d ago

    Removed technology: Reddit AdsFeatures

    Reddit Ads→—

  6. Nov 1 · 12d ago

    Adopted technology: SlickFeatures

    —→Slick

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Popular Searches”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Headline Over Large Product Shot + Photography / Live Video → Start Free / Sign Up

Palette · click to copy

5-D design score6.6 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
6.0

Structure

Fonts
ABCRepro-Regular
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Sharp · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #eeeeee;
  --foreground: #000000;
  --muted-foreground: #717171;
  --accent: #5b7897;
  --radius: 0px;
  --font-heading: "ABCRepro-Regular", ui-sans-serif, system-ui, sans-serif;
  --font-body: "ABCRepro-Regular", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~68%) · Surface #EEEEEE (~12%) · Text #000000 (~6%) · Muted Text #717171 (~4%) · Accent #5B7897 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Sharp; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does phlur get?
Vaneform estimates 801.3K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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