Planday
Uses AIEstablished LeaderMake your next shift more predictable.
planday.com HR & Careers / HRIS & Payroll
- Monthly visits
- 921.3K
- Down9.4%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $2.99/mo
- Lower than 82% of peersNiche median $10/mo
- Creators
- Unlinked
- No verified creators
- Launched
- 12y ago
- 2014-05-23 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsTraffic sources
Traffic breakdown
Channels
- Direct72%
- Organic Search11%
- Email6%
- Referrals5%
- Other7%
Countries
- United Kingdom32%
- Norway23%
- Sweden16%
- Denmark11%
- Germany8%
Search
Domain authority —Domain registered 2004-05-28
| Keyword | Monthly volume |
|---|---|
| planday | 14.6K |
| plan day | 1,560 |
| planday login | 1,120 |
| plan day login | 370 |
| planday norge | — |
Traffic data: Vaneform
Pricing
Trial: Sign up for your free, no strings attached, 30-day trial. · 2 paid tiers ($2.99–$4.49) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $2.99/mo, Lower than 82% of peers; “HRIS & Payroll” median is $10/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.planday.com/
- Pricingwww.planday.com/pricing Snapshot 2026-11-03
- Featureswww.planday.com/product-tour Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and interactive hero demo / tool visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Make your next shift more predictable.”
Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Headline Over Large Product Shot + Interactive Hero Demo / Tool → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Large Hero Product Shot
- Interactive Hero Tool
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Lato
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Interactive Hero Demo / Tool
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #b2b2b2;
--foreground: #252b30;
--muted-foreground: #60666a;
--accent: #1b9acb;
--radius: 16px;
--font-heading: "Lato", ui-sans-serif, system-ui, sans-serif;
--font-body: "Lato", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~57%) · Surface #B2B2B2 (~29%) · Text #252B30 (~4%) · Muted Text #60666A (~3%) · Accent #1B9ACB (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Interactive Hero Tool, Metrics Strip
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring headline over large product shot layout and interactive hero demo / tool visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Planday cost?
- Starter: $2.99/mo; Plus: $4.49/mo; Pro: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Planday get?
- Vaneform estimates 921.3K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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