Willow
End your plant-killing streak
plantwithwillow.com.au Google Play App StoreHardware & Physical Products / Smart Home & IoT
- Monthly visits
- 22.9K
- Up37.1%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $2.2/mo
- Lower than 96% of peersNiche median $29.494999999999997/mo
- Launched
- 4y ago
- 2021-11-19 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Google PlayLaunch
Willow is here to remove the guesswork and make houseplant care easy.
Nov 8, 2022 · 4y agoLaunch page
Store data
Willow is here to remove the guesswork and make houseplant care easy.
- Rating
- ★ 3.50197 ratings
- Install scale
- 50,000+Min 50K installs
- Price & IAP
- FreeIAP $3.49 - $26.99 per item
- First released
- 2022-11-08Store metadata
• Ability to chart and compare up to five plant’s data
Willow is here to help those without a green thumb, the serial-plant-killers, and the play-it safe cacti owners. We’re here to remove the guesswork and make plant care easy. Features: PLANT IDENTIFICATION Plants can look alike and even share the same name. Simply take a photo and our smart engine will automatically identify your plant! PLANT CARE GUIDES Our plant library includes easy to digest care instructions for hundreds of houseplants and is growing all the time. You can discover new plants and identify which plants are best suited to your conditions. You can even request plants be added to our database. COLLECT URBAN JUNGLES You can create personal profiles for your plants and organise them in a virtual urban jungle. Perfect if you have many to look after! Here you can add notes, photos, and track and record events to journal each plant’s journey. BLOGS & TUTORIALS Enjoy the latest from our blog and fun tutorials that show you how to take better care of your plants, grow new plants and even propagate some of your faves! WILLOW SENSORS Our beautifully crafted plant sensors continuously monitor your plant’s soil moisture, ambient light, temperature and humidity and will alert you when an action is required to keep your plant happy. And of course a plant score to truly let you know how your plant is feeling. Willow Grow is an optional paid experience packed with features a-planty to level up your plant care: PLANT DATA Unbarred access to your Willow sensor. Take a deep dive and explore your data (light, soil moisture, temperature and humidity) and plant score over the past 30 days. PLANT DOCTOR Consult our team of horticulturists for expert advice. Chat anything from general plant advice, treatment advice related to pests and diseases, propagation, plant pairings or plants just right for you etc. DISEASE ID Take a photo and our smart engine will identify what is ailing your plant. The symptoms, prevention and treatment advice can be saved to your plant. PLANT MATCHER Get matched with plants that suit you best in our quiz and/or have Best For You analyse your sensor data to recommend the plants best for your space Download Willow and get started today. JOIN THE WILLOW COMMUNITY https://www.facebook.com/plantwithwillowau https://www.instagram.com/plantwithwillowau/ https://www.tiktok.com/@plantwithwillowau REACH OUT Burning questions that need answers? Reach out, hello@plantwithwillow.com.au OUR TERMS https://plantwithwillow.com.au/policies/terms-of-service https://plantwithwillow.com.au/policies/privacy-policy
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct30%
- Display Ads23%
- Paid Search19%
- Social11%
- Other16%
Countries
- Australia97%
- India3%
Search
Domain authority —Domain registered Unknown
| Keyword | Monthly volume |
|---|---|
| philodendron | 41.7K |
| willow lsp | 7,550 |
| willow plant sensor | 340 |
| plant monitor | 190 |
| willow sensor | 170 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-05 · Source page
Entry price $2.2/mo, Lower than 96% of peers; “Smart Home & IoT” median is $29.494999999999997/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“End your plant-killing streak”
Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and customer / press logo strip.
Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: Customer / Press Logo Strip
- Pain Relief & Replacement
- Customer Logo Wall
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Nunito / Arial
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- Customer / Press Logo Strip
- Navigation
- Floating Pill Nav
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #dde5d6;
--surface: #ffffff;
--foreground: #075b50;
--muted-foreground: #466f67;
--accent: #cfffa3;
--radius: 9999px;
--font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #DDE5D6 (~42%) · Surface #FFFFFF (~11%) · Text #075B50 (~19%) · Muted Text #466F67 (~8%) · Accent #CFFFA3 (~20%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Floating Pill Nav
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Customer / Press Logo Strip
- Headline hook: Pain Relief & Replacement
- Hero components: Customer Logo Wall, Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and customer / press logo strip.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Willow cost?
- Starter: Free; Grow: $3.33/month / $39.99 / $4.33/month / $12.99 / $4.99. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Willow get?
- Vaneform estimates 22.9K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Willow and what platforms does it support?
- Willow is catalogued under Smart Home & IoT: End your plant-killing streak. Supported platforms: Mobile App.
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