Playbook
Turn your audience into recurring income
playbookapp.io App Store Google PlayCreator Economy & Community / Paid Communities & Memberships
- Monthly visits
- 344.7K
- Down18.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Usage-based
- No monthly subscription pricing
- Launched
- 10y ago
- 2016-09-09 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
The first mobile marketplace for wellness professionals.
Jun 24, 2019 · 7y agoLaunch page
Launched on Google PlayLaunch
Fitness & workout planner app for gym & home. Sweat with our personal trainers.
Feb 18, 2019 · 7y agoLaunch page
Launched on App StoreLaunch
Playbook is one of the top fitness apps on the market where you can support your favorite creators directly. THE MAJORITY OF YOUR SUBSCRIPTION GOES DIRECTLY TO THE PEOPLE CREATING THE WORKOUTS AND CLASSES YOU LOVE. Get access to the world’s
Sep 9, 2016 · 10y agoLaunch page
Store data
- Rating
- ★ 4.9235.3K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2016-09-09169 MB
Thank you for using Playbook! We are regularly making updates to our application. - Bug fixes and improvements
Playbook is one of the top fitness apps on the market where you can support your favorite creators directly. THE MAJORITY OF YOUR SUBSCRIPTION GOES DIRECTLY TO THE PEOPLE CREATING THE WORKOUTS AND CLASSES YOU LOVE. Get access to the world’s leading fitness influencers, trainers, wellness gurus, athletes, and more all on your phone. With over 56,000 workouts and more than 500 instructors, there is something for everyone to achieve health and wellness goals. Take Playbook with you to the gym; workout at home and even while traveling — with the ability to download workouts you can sweat any time, anywhere. Premium features: • Join a community of motivated individuals to help reach your goals • Communicate directly with your favorite creators • Get daily workouts and access to programs and challenges (with prizes) • Wellness guides for the full experience: Nutrition, supplements, recipes, mindset, productivity, and more • Unlimited offline downloads, plus stream to other devices • Favorite workouts, schedule classes, and track your progress • Live streaming classes to workout with instructors in real time • Your subscription money supports your favorite creators directly • Compatible with Apple health SUBSCRIPTION PRICING & TERMS Playbook is free to download and includes a 7-day free trial period to unlock access to the entire platform, including all instructors, workouts, programs, and videos. After trial period there are two subscription options: $14.99/month $99.99/year These prices are for United States customers. Pricing in other countries may vary and actual charges may be converted to your local currency depending on the country of residence. Your iTunes account will be charged when the purchase is confirmed. If you subscribe before your free trial ends, the rest of your free trial period will be forfeited as soon as your purchase is confirmed. Your Playbook subscription will automatically renew unless turned off in your iTunes Account Settings at least 24 hours before current period ends. You can go to your iTunes Account settings to manage your subscription and turn off auto-renew. Read Terms and Conditions here: www.playbookapp.io/terms-of-use Read Privacy Policy here: http://www.playbookapp.io/privacy-policy
Fitness & workout planner app for gym & home. Sweat with our personal trainers.
- Rating
- ★ 4.8111.7K ratings
- Install scale
- 100,000+Min 100K installs
- Price & IAP
- FreeIAP $14.99 - $99.99 per item
- First released
- 2019-02-18Store metadata
APP INCLUDES PAID CONTENT Playbook is the first marketplace where our favorite trainers, influencers, and athletes share their latest programs and coach you. Ranked as one of the top fitness apps by Men’s Fitness, you will find workouts and nutrition from the most sought after experts in the world. Do you want to work out with the same people as Ryan Reynolds, Blake Lively, Jake Gyllenhaal, Hugh Jackman, Liev Schreiber, Ben Affleck, Gal Gadot, Alexander Skarsgard, Rosario Dawson, and more? They are all here! Playbook is also home to the most in-demand yoga and mobility personalities as well, no matter what you are looking for you can find it in our amazing roster of talent. Get premium access: - Unlimited access to all coaches and creators - Your Playbook trainer shares their latest workout routines and freshest wellness insights through their channel - Communicate directly with your trainer through Playbook and engage with others in their community. - Your choice of full multi-week programs or amazing one-off sessions. - Nutrition plans.
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered Unknown
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Usage-based pricing; no fixed plans listed on website.
Trial: None · Observed 2026-11-09 · Source page
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Turn your audience into recurring income”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Outcome & Speed Promise
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Visuelt Pro / Noto Sans
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #222222;
--foreground: #000000;
--muted-foreground: #313034;
--accent: #5f1ecc;
--radius: 9999px;
--font-heading: "Visuelt Pro", ui-sans-serif, system-ui, sans-serif;
--font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~62%) · Surface #222222 (~24%) · Text #000000 (~7%) · Muted Text #313034 (~4%) · Accent #5F1ECC (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Playbook get?
- Vaneform estimates 344.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Playbook and what platforms does it support?
- Playbook is catalogued under Paid Communities & Memberships: Turn your audience into recurring income. Supported platforms: Mobile App.
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