Products
AI Benchmark
Desktop
Mobile
Monthly visits
16.6K
Down54.1%MoMAug 2026
MRR
$1,537
Up4.3%30d2026-07-30
Entry price
$2.83/mo
Lower than 83% of peersNiche median $5.995/mo
Launched
15mo ago
2025-08-21 · Est.

Traffic & revenue

Monthly visitsData through Aug 2026 · Sep 2026 pending
Verified monthly revenueRevenue feed stopped at 2026-10-11 · hollow dots show later revenue evidence
  • Oct 2026$1,400Verified $1,400/30d · monthly equiv.
  • Feb 2026$2,057
Events1 revenue disclosure

Revenue evidence

Revenue figures outside TrustMRR, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on TrustMRRLaunch

    Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

    Aug 21, 2025 · 15mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
IdeaWave$10K-100K ARR
2026-10-22Source

Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

Store data

App Store
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Aug 2026

Traffic breakdown

Channels

  • Direct45%
  • Display Ads26%
  • Organic Search12%
  • Paid Search4%
  • Other12%

Countries

  • Brazil100%

Search

Domain authority 3.5Domain registered 2025-07-31

KeywordMonthly volume
finances25.3K
pluma22.2K
duop1,620
pluma finance740
pluma pay50

Traffic data: Vaneform

Pricing

Basic
R$ 14,16/mês / Cobrado R$ 169,90 por ano. / R$ 27 no mês.
Open Finance com até 3 contas e cartões
Plus
R$ 24,16/mês / Cobrado R$ 289,90 por ano. / R$ 47 no mês.
Open Finance com até 10 contas e cartões · Modo Família com até 2 CPFs · Metas financeiras ilimitadas
Pro
R$ 63,05/mês / Cobrado R$ 756,60 por ano. / R$ 97 no mês.
Contas PJ via Open Finance para MEI, ME ou CNPJ · Modo CFO com até 5 CPFs · Conexão ilimitada de contas

Trial: 7 dias grátis, sem cartão de crédito. Cancele quando quiser. · Observed 2026-11-03 · Source page

Entry price $2.83/mo, Lower than 83% of peers; “Personal Finance & Budgeting” median is $5.995/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-30

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Suas finanças no automático,sua vida leve.”

Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Geist Variable
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Minimal Monochrome)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #0e0e11;
  --foreground: #f4f6f5;
  --muted-foreground: #8d938f;
  --accent: #f4f6f5;
  --radius: 16px;
  --font-heading: "Geist Variable", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Geist Variable", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~78%) · Surface #0E0E11 (~9%) · Text #F4F6F5 (~6%) · Muted Text #8D938F (~4%) · Accent #F4F6F5 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Pluma cost?
Basic: R$ 14,16/mês / Cobrado R$ 169,90 por ano. / R$ 27 no mês.; Plus: R$ 24,16/mês / Cobrado R$ 289,90 por ano. / R$ 47 no mês.; Pro: R$ 63,05/mês / Cobrado R$ 756,60 por ano. / R$ 97 no mês.. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Pluma get?
Vaneform estimates 16.6K website visits in 2026-08. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.