Pluma
AI-nativeSuas finanças no automático, sua vida leve.
pluma.finance App StoreFinance / Personal Finance & Budgeting
- Monthly visits
- 16.6K
- Down54.1%MoMAug 2026
- MRR
- $1,537
- Up4.3%30d2026-07-30
- Entry price
- $2.83/mo
- Lower than 83% of peersNiche median $5.995/mo
- Launched
- 15mo ago
- 2025-08-21 · Est.
Traffic & revenue
- Oct 2026$1,400Verified $1,400/30d · monthly equiv.
- Feb 2026$2,057
Revenue evidence
Revenue figures outside TrustMRR, sorted by dateMarketing moves
Launches, search & content, referrals, promotions- Built this character in less than 3 hours using Fable 5.2, Tripo, and Blender MCP. Here's how the workflow came together: Tripo generated the body, weapons, and armor as separate 3D assets. Fable 5.2 called Seedance 2.5 to generate video
@luccacerf · 2026-11-11 · 433 likes · 28 reposts · 27.2K views
- Fable 5.2 vs Opus 5.5 for making games with AI
@luccacerf · 2026-11-09 · 193 likes · 3 reposts · 44.2K views
Launched on TrustMRRLaunch
Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.
Aug 21, 2025 · 15mo agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsPluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct45%
- Display Ads26%
- Organic Search12%
- Paid Search4%
- Other12%
Countries
- Brazil100%
Search
Domain authority 3.5Domain registered 2025-07-31
| Keyword | Monthly volume |
|---|---|
| finances | 25.3K |
| pluma | 22.2K |
| duop | 1,620 |
| pluma finance | 740 |
| pluma pay | 50 |
Traffic data: Vaneform
Pricing
Trial: 7 dias grátis, sem cartão de crédito. Cancele quando quiser. · Observed 2026-11-03 · Source page
Entry price $2.83/mo, Lower than 83% of peers; “Personal Finance & Budgeting” median is $5.995/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Gradient Glow (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Suas finanças no automático,sua vida leve.”
Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Download App / Install Extension · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Large Hero Product Shot
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Geist Variable
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Download App / Install Extension
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Large Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Minimal Monochrome)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #000000;
--surface: #0e0e11;
--foreground: #f4f6f5;
--muted-foreground: #8d938f;
--accent: #f4f6f5;
--radius: 16px;
--font-heading: "Geist Variable", ui-sans-serif, system-ui, sans-serif;
--font-body: "Geist Variable", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #000000 (~78%) · Surface #0E0E11 (~9%) · Text #F4F6F5 (~6%) · Muted Text #8D938F (~4%) · Accent #F4F6F5 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Large Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Pluma cost?
- Basic: R$ 14,16/mês / Cobrado R$ 169,90 por ano. / R$ 27 no mês.; Plus: R$ 24,16/mês / Cobrado R$ 289,90 por ano. / R$ 47 no mês.; Pro: R$ 63,05/mês / Cobrado R$ 756,60 por ano. / R$ 97 no mês.. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Pluma get?
- Vaneform estimates 16.6K website visits in 2026-08. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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