PocketGuard
Uses AIStay on Pace With Your Budget.
pocketguard.com App Store Google Play RedditFinance / Personal Finance & Budgeting
- Monthly visits
- 85K
- Down13.5%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $12.99/mo
- Higher than 82% of peersNiche median $5.99/mo
- Launched
- 3y ago
- 2023-07-20 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on BetaListLaunch
PocketGuard – Always know what's in your pocket — Always know what's in your pocket
Jan 3, 2024 · 2y agoLaunch page
Store data
- Rating
- ★ 4.587,653 ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2015-01-07150 MB
• Stability tweaks and other improvements to make managing your money as easy as possible. Thank you for using PocketGuard! Each update is a step forward in delivering a smoother, clearer, and more user-friendly experience. Keep the feedback coming!
PocketGuard is a budgeting app for people who want to be on top of their money. Personal finance is made simple by smart algorithms, which means budgeting with PocketGuard is so easy that you don't have to spend your entire life crunching numbers. We take care of all the routines like expense tracking and bill monitoring so you can clearly focus on money management operations. Always know what's in your pocket! A budget is a difference between income and expenses. If it's positive - you're doing well. In any other case, the budget is unbalanced and needs attention. This is where the "Leftover" feature takes action. How much disposable income do you have after paying your bills, saving for your goals, and setting aside enough money for needs and wants? The PocketGuard budgeting app does those calculations for you! Always know the actual safe-to-spend amount so you can fit your monthly budget. Comprehensive analytics! Budget and expense tracking are just a part of the story. If you wanna do money management the right way you need to learn from the data you track. PocketGuard's budgeting app provides you with various reports to let you see personal finances from different angles. Learn about your spending habits, make necessary adjustments, and optimize your monthly budget. Bill tracker and subscription manager! You can use PocketGuard as a bill organizer. Once you connect bank accounts the app starts working as a finance tracker. All your bills and subscriptions will be identified automatically and included in your monthly budget. The bill organizer will help you never miss the due date again. PocketGuard bill organizer gives you an easy way to negotiate better rates with your provider. So you can optimize your budget by cutting costs on services you use. PocketGuard subscription manager will help you to find subscriptions you might have forgotten about. This is another money management trick - stop paying for services you no longer need. Set and reach your financial goals! Goals are a key concept of budgeting. As was mentioned before, expense tracking is just a part of the story. Personal finance is made of goals. Let's say you want to spend less on shopping or save more for vacation. These are financial goals. The PocketGuard budget app gives you all the necessary tools to set them properly. Set up your debt-payoff plan! Nobody's perfect and almost anyone has debt to pay off. The question is: do you have a plan? Connect all your credit and loan accounts and we'll show you the way to a debt-free future. Our smart algorithm calculates the most profitable debt repayment strategy so you'll save hundreds or even thousands by paying less in interest! BANK-LEVEL SECURITY We use the same 256-bit SSL encryption as all major banks to ensure your sensitive information is safe and sound. The PocketGuard app also uses PIN codes and biometrics, like Touch ID & Face ID, as an additional security layer. PocketGuard connects to U.S. and Canadian financial institutions only. PocketGuard Plus subscription lengths and prices: Monthly - $12.99* / month Annual - $74.99* / year Prices are in U.S. dollars, may vary in countries other than the U.S., and are subject to change without notice. If you choose to purchase PocketGuard Plus, payment will be charged to your iTunes account. Subscription automatically renews unless auto-renewal is turned off at least 24 hours before the end of the current period. Auto-renewal may be turned off at any time by going to your settings in the iTunes Store after purchase. Any unused portion of a free trial period will be forfeited if you purchase a different subscription plan. Privacy Policy: https://pocketguard.com/privacy/ Terms of Use: https://pocketguard.com/terms/
Budgeting app to track spending, manage income, control expenses and save money
- Rating
- ★ 4.522,916 ratings
- Install scale
- 100,000+Min 100K installs
- Price & IAP
- FreeIAP $0.99 - $149.99 per item
- First released
- 2016-03-15Store metadata
INTRODUCING PACE - A NEW PREDICTIVE SPENDING METRIC • Forecasts how your month is trending based on your actual spending behavior • Shows when you're on track - or going beyond your plan • Adapts to your spending patterns for more accurate projections • Clear, intuitive visuals for better financial decisions Open the app and go to the Plan tab. More updates are on their way.
Budget Tracker & Money Planner — Join 1M+ users who know exactly where their money goes and what's safe to spend. Take control of your budget with PocketGuard — all-in-one budget planner, expense tracker, and bill organizer. Named by Forbes as one of the best budgeting apps of 2026, CNBC Select's pick for best app for over-spenders, and CNN's favorite budget app. "PocketGuard is an invaluable tool for getting a comprehensive and regularly updated overview of your money situation." — Forbes Build budgets that match your actual spending habits: custom categories, rollover budgets, and flexible transaction splitting for shared costs or mixed purchases. Always Know What's in Your Pocket • Budgeting with PocketGuard helps you make smarter spending decisions: • Real-time budget balance after income and expenses • Safe-to-spend amount after bills, goals, and essentials • How much you can safely use for daily spending without hurting tomorrow's budget Spending Pace — You won't overspend anymore PocketGuard's overspending alert — Spending Pace — analyzes your bills and habits to show whether you're on track before the month ends: • On Pace — spending is aligned with monthly budget plan • Under Pace — spending is trending lower than your budget expected • Over Pace — spending is accelerating and may exceed the budget Smart Transaction Rules — Automatic Expense Categorization Create smart, customizable rules that automatically: • Detect merchant names, keywords, amounts, categories, and accounts • Rename merchants, fix categories, and add hashtags for spending tracking • Mark transactions as "Don't count" • Apply rules automatically to every new transaction Spending Analytics & Monthly Budget Review • Visual budget & spending tracker reports • Category and merchant breakdowns • Month-to-month budget performance comparison • Spending trend analysis Bills and Subscription Organizer • Connect your bank and PocketGuard automatically identifies bills, subscriptions and recurring payments. • Never miss a due date • Spot and cancel subscriptions • Lower bills using a built-in bill negotiation service Build Your Debt-Payoff Plan PocketGuard analyzes your spending to calculates the most efficient repayment strategy so you can reduce interest costs, see your payoff timeline, and track your budget progress. Bank-Level SecurityYour data is protected with 256-bit SSL encryption, biometric login (Touch ID & Face ID), PIN codes, and industry-standard privacy practices. FAQ What is PocketGuard and how does it work? PocketGuard connects to your bank accounts via secure data connectors (Plaid, Finicity, Salt Edge), automatically categorizes transactions, identifies bills and subscriptions, and calculates how much you can safely spend each day. Who is PocketGuard best for? Anyone who wants to stop overspending, pay off debt faster, track subscriptions, or build savings. Is PocketGuard free? Yes — core features are free. PocketGuard Plus unlocks unlimited budgets, transaction rules, debt payoff planner, and more. Start with a 7-day free trial, then $12.99/month or $74.99/year. Is it safe to connect my bank? Yes. PocketGuard uses 256-bit SSL encryption, biometric login, PIN protection, and MFA. Your credentials are never stored — read-only access only. Which countries and banks are supported? PocketGuard connects to financial institutions in the United States, Canada, and the United Kingdom. Can I use PocketGuard without connecting to a bank? Yes. You can manage your budget and add transactions manually. PocketGuard Plus Subscription Start a 7-day free trial, then choose a plan: Monthly — $12.99 Annual — $74.99 Prices may vary by region. Subscriptions renew automatically unless canceled at least 24 hours before renewal. Any unused portion of a free trial is forfeited once a subscription is purchased. Privacy Policy: https://pocketguard.com/privacy/ Terms of Use: https://pocketguard.com/terms/
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct37%
- Organic Search33%
- Paid Search14%
- Display Ads7%
- Other8%
Countries
- United States63%
- Canada9%
- India3%
- United Kingdom3%
- Ukraine2%
Search
Domain authority —Domain registered 2000-05-02
| Keyword | Monthly volume |
|---|---|
| pocketguard | 6,110 |
| pocket guard | 690 |
| 70/20/10 budget | 280 |
| systems to manage credit card spending | 270 |
| pocketguard login | 260 |
Traffic data: Vaneform
Pricing
Trial: Start your 7-day free trial · 3 paid tiers ($6.25–$149.99) · Observed 2026-11-03 · Pricing page
Entry price $12.99/mo, Higher than 82% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homepocketguard.com/
- Pricingpocketguard.com/pricing/ Snapshot 2026-11-03
- Featurespocketguard.com/savings-goals/ Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Know where your money is going with the PocketGuard budget app”
Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Large Hero Product Shot
- Metrics Strip
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Manrope
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #040d21;
--surface: #393d58;
--foreground: #ffffff;
--muted-foreground: #b3b7c6;
--accent: #00ac8d;
--radius: 4px;
--font-heading: "Manrope", ui-sans-serif, system-ui, sans-serif;
--font-body: "Manrope", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #040D21 (~76%) · Surface #393D58 (~7%) · Text #FFFFFF (~7%) · Muted Text #B3B7C6 (~4%) · Accent #00AC8D (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does PocketGuard cost?
- Yearly: $6.25/mo (billed annually) (annual billing available); Monthly: $12.99/mo; Lifetime: $149.99/once. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does PocketGuard get?
- Vaneform estimates 85K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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