Postable
The best cards, addressed and mailed for you.
postable.com Lifestyle / Gifts, Weddings & Celebrations
- Monthly visits
- 410.9K
- Down15.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 12y ago
- 2014-06-20 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsTraffic sources
Traffic breakdown
Channels
- Direct54%
- Organic Search23%
- Email9%
- Paid Search4%
- Other10%
Countries
- United States85%
- Vietnam1%
- Canada1%
- Uzbekistan1%
- United Kingdom1%
Search
Domain authority —Domain registered 2002-12-21
| Keyword | Monthly volume |
|---|---|
| postable | 9,450 |
| birthday card maker | 1,600 |
| card delivery | 990 |
| postable login | 940 |
| postables | 720 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshots- Homewww.postable.com/
- Featureswww.postable.com/cards Snapshot 2026-11-03
Changes
Design
Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Really nice cards, mailed for you.”
Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Pain Relief & Replacement
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Source Serif 4 / Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #3e564c;
--surface: #86e0d4;
--foreground: #f7f4ec;
--muted-foreground: #c9c4b8;
--accent: #a9e0d2;
--radius: 9999px;
--font-heading: "Source Serif 4", serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #3E564C (~52%) · Surface #86E0D4 (~28%) · Text #F7F4EC (~10%) · Muted Text #C9C4B8 (~5%) · Accent #A9E0D2 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Pain Relief & Replacement
- Hero components: Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Editorial (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Postable get?
- Vaneform estimates 410.9K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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