Products

Postel

AI-native

The social media workspace that writes like you.

postel.app DiscordMarketing / Social Media Management & Scheduling

AI Benchmark
Desktop
Mobile
Monthly visits
114.6K
Down41.1%MoMSep 2026
MRR
$100KClaimed
Disclosed 2026-11-07Public Disclosure
Entry price
$29/mo
Higher than 65% of peersNiche median $19/mo
Creators
Joschua Builds
@joschuabuilds· 11.5K followersCo-created with Robin Faraj, Sherif Ogoussan
Launched
20mo ago
2025-04-05 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
MRRSelf-reported, unverified · Public Disclosure
  • Nov 2026$100KSelf-reported MRR · unverified
Events1 revenue disclosure

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on IndiePageLaunch

    Postel — Your $10k/m X/Twitter ghostwriter for just $29

    Aug 17, 2025 · 15mo agoLaunch page

  • Launched on Show HN (3 pts)Launch

    Postel, a personal content and growth coach for X/Twitter — Hey HN! We built Postel because posting consistently on X was taking way too much time and mental energy. With Postel you can: - get perso…

    Aug 17, 2025 · 15mo agoLaunch page

  • Launched on Product HuntLaunch

    Your unfair advantage for 𝕏 / Twitter growth

    Aug 17, 2025 · 15mo agoLaunch page

  • Launched on Show HN (2 pts · 3 comments)Launch

    YouTube/Article/Reel –> Tweet Thread — Hi HN, we launched a feature in Postel allowing you turn any YouTube video, Article or Instagram Reel into 6 tweet thread ideas written in…

    May 20, 2025 · 18mo agoLaunch page

  • Launched on Show HN (1 pts)Launch

    Postel Voice – Write X posts like your favourite creators — Hey HN, we just released Postel's voice feature. You can now add any creator on twitter to your account as a "voice" and turn any informat…

    May 11, 2025 · 18mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-04-05Source
Post excerpt:
Hey HN, we built Postel to help makers, indie hackers, and marketers consistently publish great content across Reddit, X, and LinkedIn - without starting from scratch every time. The core idea: your product docs, notes, stories, landing page and personal insights already hold all the content you need. You just need a layer to translate them into platform-nat
Show HN
2025-04-25Source
Post excerpt:
What's up HN! We are Robin, Bruno and Joschua and we are building Postel. Imagine Cursor just for writing tweets. That's basically the end goal for Postel. We are still early but right now you can set up your personal knowledge base and turn any information you add into "ready to post" tweets with just one click. It's a really fun way to brainstorm post idea
Show HN
2025-05-11Source
Post excerpt:
Hey HN, we just released Postel's voice feature. You can now add any creator on twitter to your account as a "voice" and turn any information from your knowledge base into posts written in the style of any creator you like. Or just brainstorm ideas that sound exactly like any big X account. you can try it out here for free (without a credit card): https://ww
Show HN
2025-05-20Source
Post excerpt:
Hi HN, we launched a feature in Postel allowing you turn any YouTube video, Article or Instagram Reel into 6 tweet thread ideas written in your voice (based on your recent tweets) - the content of the videos will be combined with information from your knowledge to create new content. Perfect for brainstorming. Or to repurpose your own content from other plat
Show HN
2025-08-17Source
Post excerpt:
Hey HN! We built Postel because posting consistently on X was taking way too much time and mental energy. With Postel you can: - get personalized post ideas in your voice - see how other creators would write your idea - turn YouTube/videos/articles/podcasts into short posts - repurpose your existing content & brand knowledge - browse thousands of viral tweet
IdeaWave$1M-10M ARR
2026-11-06Source

Write posts in your own voice and schedule them to X, LinkedIn, Bluesky and Mastodon. Postel turns your ideas, videos and articles into posts that grow your audience.

Arrfounder

Write posts in your own voice and schedule them to X, LinkedIn, Bluesky and Mastodon. Postel turns your ideas, videos and articles into posts that grow your audience.

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2024-12-08

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Starter
$29/mo
Billed annually $19/mo-34%
Brands 1 · AI credits a month 300 · Team seats 1 · X posts with links a month 30 · For You drafts a month Not included
Pro
$49/mo
Billed annually $29/mo-41%
AI credits a month 1,000 · Team seats 3 · X posts with links a month 100 · For You drafts a month 60
Team
$99/mo
Billed annually $79/mo-20%
AI credits a month Unlimited · Team seats 5 · X posts with links a month Unlimited · For You drafts a month 200
Agency
$199/mo
Billed annually $159/mo-20%
Brands Up to 30 · Team seats Unlimited

Trial: $1 for your first 7 days on Starter and Pro. Cancel anytime. · 4 paid tiers ($29–$199) · Up to 41% off annually · Observed 2026-11-03 · Pricing page

Entry price $29/mo, Higher than 65% of peers; “Social Media Management & Scheduling” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2026-09-15

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The social media workspace that writes like you.”

Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Instrument Serif / Inter
Primary visual
Product UI Screenshot / Component
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Editorial)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #6b3a6e;
  --surface: #ffffff;
  --foreground: #f6efe6;
  --muted-foreground: #e8c9b0;
  --accent: #1a1a1a;
  --radius: 9999px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #6B3A6E (~46%) · Surface #FFFFFF (~22%) · Text #F6EFE6 (~16%) · Muted Text #E8C9B0 (~10%) · Accent #1A1A1A (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Floating Multi-Cards, Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Postel cost?
Starter: $29/mo (annual billing available); Pro: $49/mo (annual billing available); Team: $99/mo (annual billing available); Agency: $199/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Postel get?
Vaneform estimates 114.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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