Products
AI Benchmark
Desktop
Mobile
Monthly visits
249.8K
Down10.8%MoMOct 2026
MRR
$84KClaimed
Disclosed 2026-10-03Indie Hackers
Entry price
$10.75/mo
Higher than 79% of peersNiche median $5.99/mo
Creators
Kyle Nolan
@_knolan· 5,635 followers
Launched
4y ago
2022-04-19 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Indie Hackers
  • Nov 2026$70KSelf-reported MRR · unverified
  • Oct 2026$84KSelf-reported MRR · unverified
Events3 revenue disclosures · 1 change · 2 marketing moves

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-09$70K/moClaimedPublic Disclosure
  • 2026-10-03$84K/moClaimedIndie Hackers
  • 2026-10-01$83.5K/moClaimedIndiePage
  • 2025-06-01$1M/yr(≈ $83.3K/mo)ClaimedIndiedex

    “"Founder announces ProjectionLab reached $1M ARR with zero funding." Source: ProjectionLab blog: $1M ARR (Jun 2025)”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (7 pts · 5 comments)Launch

    I made a simulator for personal finance (5 year update) — In 2021 I shared ProjectionLab on HN[0], and I've now spent half a decade making it better. It started as a simple financial simulator sid…

    May 3 · 7mo agoLaunch page

  • Launched on Show HN (1 pts)Launch

    I spent 5 years building a financial planning and optimization tool — It took me half a decade[0], but I finally landed the original vision for ProjectionLab. It started out as a personal finance simulator, a…

    Apr 27 · 7mo agoLaunch page

  • Launched on Show HN (65 pts · 18 comments)Launch

    I spent 4 years bootstrapping a financial planning tool to 30k MAUs — Hey everyone! I'm back with an update on this post [0]. Last year, I quit my corporate job and went full-time on ProjectionLab, the long-t…

    Dec 18, 2024 · 23mo agoLaunch page

  • Launched on IndiePage (4 upvotes)Launch

    ProjectionLab — The best FIRE calculator and retirement planning software built by, and for, the financial independence community.

    Oct 9, 2024 · 2y agoLaunch page

  • Launched on Show HN (766 pts · 288 comments)Launch

    I spent 2 years building a personal finance simulator — Hey everyone! After another year of building as a solo dev on nights and weekends, I'm back with an update on this post: . TL;DR - Project…

    Jul 24, 2023 · 3y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Indiedex
2021-01-01Source

ProjectionLab blog: $1M ARR

Show HN
2023-07-24Source
Post excerpt:
Hey everyone! After another year of building as a solo dev on nights and weekends, I'm back with an update on this post: https://news.ycombinator.com/item?id=31083093 . TL;DR - ProjectionLab ( https://projectionlab.com ) is a privacy-friendly personal finance planning tool where you can create financial plans that go beyond the standard online retirement cal
Show HN
2024-12-18Source
Post excerpt:
Hey everyone! I'm back with an update on this post [0]. Last year, I quit my corporate job and went full-time on ProjectionLab, the long-term financial planning app I've been building for the past 4 years, which some of you may recognize. The decision to go all-in felt like a huge leap. But it was the right call, and it's been a good year. And without the HN
Show HN
2026-04-27Source
Post excerpt:
It took me half a decade[0], but I finally landed the original vision for ProjectionLab. It started out as a personal finance simulator, and I always wanted to build an optimization layer on top. This month I did! I've added a tax strategy engine to automatically coordinate Roth conversions, tax-aware withdrawal blending, and gain harvesting, around constrai
Show HN
2026-05-03Source
Post excerpt:
In 2021 I shared ProjectionLab on HN[0], and I've now spent half a decade making it better. It started as a simple financial simulator side project. In 2023, I quit my job to work on it full-time. And today it's a pretty robust financial planning and optimization tool. This month, I added a tax strategy engine to automatically coordinate Roth conversions, ta
IdeaWave$100K-1M ARR
2026-11-08Source

Simulate your financial future. Modern financial and retirement planning tools to plan for early retirement, financial independence, and more.

Arrfounder

Simulate your financial future. Modern financial and retirement planning tools to plan for early retirement, financial independence, and more.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct69%
  • Organic Search16%
  • Social6%
  • Paid Search3%
  • Other6%

Countries

  • United States90%
  • Canada3%
  • United Kingdom3%
  • India1%

Search

Domain authority 53Domain registered 2019-01-13

KeywordMonthly volume
projectionlab8,140
barista fire5,320
projection lab4,340
financial forecast app280
projectio lab170

Traffic data: Vaneform

Pricing

Basic
Free
Premium
$129/yr (billed annually)
Pro
$549/yr (billed annually)
10 Client Seats · Additional Clients for $2/month

Trial: None · Free tier included · 2 paid tiers ($129–$549) · Observed 2026-11-03 · Pricing page

Entry price $10.75/mo, Higher than 79% of peers; “Personal Finance & Budgeting” median is $5.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-09-15

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Build Financial Plans You Love”Positioning

    Build Financial Plans You Love.→Build Financial Plans You Love

    At the time: 249.8K visits/mo

Design

First-screen visual analysis & :root CSS

Gradient Glow (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Build Financial Plans You Love”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.5 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f8fc;
  --foreground: #111111;
  --muted-foreground: #6b7280;
  --accent: #14b8a6;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~46%) · Surface #F7F8FC (~22%) · Text #111111 (~12%) · Muted Text #6B7280 (~8%) · Accent #14B8A6 (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does ProjectionLab cost?
Basic: Free; Premium: $129/yr (billed annually); Pro: $549/yr (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does ProjectionLab get?
Vaneform estimates 249.8K website visits in 2026-10. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Finance / Personal Finance & Budgeting

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.