Products

Project Repat

Give The Gift Of Lasting Memories - T-Shirt Quilts

projectrepat.com Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
231.4K
Up9.7%MoMSep 2026
MRR
$800KClaimed
Disclosed 2026-11-06Starter Story
Entry price
$45/mo
Higher than 52% of peersNiche median $42/mo
Creators
Nathan Rothstein
@nrothstein· 2,044 followers+1 more creators
Launched
11y ago
2015-08-11 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
MRRSelf-reported, unverified · Starter Story
  • Nov 2026$800KSelf-reported MRR · unverified
Events1 revenue disclosure · 7 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$800K/moClaimedStarter Story

    “Project Repat: $10MM Business Making Quilts From Old T-Shirts”

Marketing moves

Launches, search & content, referrals, promotions
  • Project Repat launched on Show HN (4 pts · 1 comments)Launch

    Project Repat - Turn t-shirts into quilts

    Aug 11, 2015 · 11y agoSource

  • Project Repat launched on Product HuntLaunch

    Turn your old t-shirts into quilts

    Aug 11, 2015 · 11y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story2 team members
2018-10-07Source

Project Repat: $10MM Business Making Quilts From Old T-Shirts

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2012-02-04

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Mini Throw
$45/once
6–9 shirt sides
Bed Runner
$50/once
6–9 shirt sides
Lap
$75/once
12–16 shirt sides
Twin
$109.99/once
18–24 shirt sides
Twin XL
$139.99/once
20–28 shirt sides
Large Throw
$159.99/once
28–36 shirt sides
Queen
$199.99/once
30–40 shirt sides
King
$249.99/once
40–54 shirt sides

Trial: None · 8 paid tiers ($45–$249.99) · Observed 2026-11-03 · Pricing page

Entry price $45/mo, Higher than 52% of peers; “Consumer Goods Brands” median is $42/mo.View pricing benchmark

Pages & changes

Tracked since 2015-08-11

Changes

  1. Nov 1 · 12d ago

    Homepage headline (H1) changed to “Give The Gift Of Lasting Memories - T-Shirt Quilts”Positioning

    [Project Repat T Shirt Quilts]→Give The Gift Of Lasting Memories - T-Shirt Quilts

  2. Nov 1 · 12d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  3. Nov 1 · 12d ago

    Removed technology: Facebook LoginFeatures

    Facebook Login→—

  4. Nov 1 · 12d ago

    Removed technology: Lucky OrangeFeatures

    Lucky Orange→—

  5. Nov 1 · 12d ago

    Removed technology: ReactFeatures

    React→—

  6. Nov 1 · 12d ago

    Removed technology: styled-componentsFeatures

    styled-components→—

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Give The Gift Of Lasting Memories - T-Shirt Quilts”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.

Conversion path: Split Copy & Visual + Photography / Live Video → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials

  • Direct Action Command

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Montserrat
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f8fc;
  --foreground: #1b2a78;
  --muted-foreground: #5e6780;
  --accent: #ff6a3d;
  --radius: 8px;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~46%) · Surface #F7F8FC (~12%) · Text #1B2A78 (~14%) · Muted Text #5E6780 (~8%) · Accent #FF6A3D (~20%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Direct Action Command
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Project Repat cost?
Mini Throw: $45/once; Bed Runner: $50/once; Lap: $75/once; Twin: $109.99/once; Twin XL: $139.99/once; Large Throw: $159.99/once; Queen: $199.99/once; King: $249.99/once. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Project Repat get?
Vaneform estimates 231.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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