Products

Punchpass

Established Leader

Discover the joyful side of yoga studio management

punchpass.com App Store Google PlayIndustry Software / Fitness, Beauty & Wellness Businesses

AI Benchmark
Desktop
Mobile
Monthly visits
697.3K
Down9.7%MoMSep 2026
MRR
$27KClaimed
Disclosed 2026-09-29Indie Hackers
Entry price
$59/mo
Higher than 77% of peersNiche median $25.4/mo
Creators
Unlinked
No verified creators
Launched
12mo ago
2025-11-20 · Est.

Traffic & revenue

Last 12 months
Monthly visitsData through Sep 2026
MRRSelf-reported, unverified · Indie Hackers
  • Sep 2026$27KSelf-reported MRR · unverified
Events1 revenue disclosure · 1 marketing move

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • New product launchLaunch

    Nov 20, 2025 · 12mo agoWebsite

Store data

App Store · Google Play
Punchpass App
Punchpass App App Storev1.04+
PunchpassHealth & FitnessBusiness
Updated 12mo ago
Rating
★ 4.333 ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2025-11-2021 MB
Store Screenshots (7)

The iPhone application for Punchpass - class management software for independent studios worldwide. The Punchpass app makes it even easier to manage your Punchpass account while on the go! Browse studio schedules, purchase passes & tickets, easily book classes & appointments, and manage your family bookings. Sign up to join new studios who use Punchpass with only one click. Are you an instructor or business owner that uses Punchpass? You can also easily access the administrative side of Punchpass to take class attendance, contact your customers, and manage your schedule and passes. All the functionality of the Punchpass web app, with added native app enhancements. The Punchpass app only works with studios using the Punchpass class management software.

Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct63%
  • Referrals15%
  • Organic Search8%
  • Email7%
  • Other7%

Countries

  • United States67%
  • Canada14%
  • Australia9%
  • United Kingdom1%
  • Hong Kong1%

Search

Domain authority 79Domain registered 2013-07-25

KeywordMonthly volume
punchpass960
womens fitness collective470
punchpasses400
sarah snow role rotation for women burlington vermont300
goat schedule classses santa cruz—

Traffic data: Vaneform

Pricing

Grow
$59/mo
Unlimited classes, passes & instructors · Automations (max 3) · Video content library - 10,000 minutes
Flow
$99/mo
Billed annually $1045/yr-12%
Video content library - 20,000 minutes · Automations (max 10)
Pro
$149/mo
Billed annually $1574/yr-12%
Video content library - 30,000 minutes · Unlimited Automations

Trial: Our 14 day free trial let's you explore everything Punchpass has to offer. · 3 paid tiers ($59–$149) · Up to 12% off annually · Observed 2026-11-03 · Pricing page

Entry price $59/mo, Higher than 77% of peers; “Fitness, Beauty & Wellness Businesses” median is $25.4/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-10

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Gradient Glow (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Discover the joyful side of Pilates studio management”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Pure Typography & Geometry → Start Free / Sign Up

  • Pain Relief & Replacement

Palette · click to copy

5-D design score7.4 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
DM Sans
Primary visual
Pure Typography & Geometry
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f5edf8;
  --foreground: #285d60;
  --muted-foreground: #527374;
  --accent: #ec008c;
  --radius: 9999px;
  --font-heading: "DM Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "DM Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~69%) · Surface #F5EDF8 (~11%) · Text #285D60 (~7%) · Muted Text #527374 (~3%) · Accent #EC008C (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Punchpass cost?
Grow: $59/mo; Flow: $99/mo (annual billing available); Pro: $149/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Punchpass get?
Vaneform estimates 697.3K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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Industry Software / Fitness, Beauty & Wellness Businesses

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