Products

PureVPN

Established Leader

More of your privacy, in one place.

purevpn.com Discord RedditSecurity & Privacy / VPN & Privacy Protection

AI Benchmark
Desktop
Mobile
Monthly visits
853.8K
Up0.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$9/mo
Higher than 58% of peersNiche median $7/mo
Creators
Ali Mansoor
@digitalmansoor· 3 followers
Launched
8y ago
2018-02-26 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events10 changes

Marketing moves

Launches, search & content, referrals, promotions
  • PureVPN launched on Product HuntLaunch

    Discover if your credentials are at risk for free.

    Jun 16, 2025 · 17mo agoSource

  • PureVPN launched on Product HuntLaunch

    Check if your data has been compromised on the dark web.

    Mar 1, 2025 · 21mo agoSource

  • PureVPN launched on Product HuntLaunch

    Making Security and Freedom Accessible for Anyone, Anywhere!

    Feb 26, 2018 · 8y agoSource

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search34%
  • Direct33%
  • Paid Search6%
  • Referrals6%
  • Other20%

Countries

  • United States18%
  • Russia9%
  • India5%
  • United Kingdom5%
  • Australia4%

Search

Domain authority —Domain registered 2007-12-28

KeywordMonthly volume
123movies5.2M
1337x2M
viprow312K
purevpn28.2K
pure vpn4,470

Traffic data: Vaneform

Pricing

Starter
$9/mo
Billed annually $7/mo-22%
3-10 seats · up to 1000 accounts, no device limit

Trial: None · 1 paid tier ($9) · Up to 22% off annually · Observed 2026-11-03 · Pricing page

Entry price $9/mo, Higher than 58% of peers; “VPN & Privacy Protection” median is $7/mo.View pricing benchmark

Pages & changes

Tracked since 2018-02-26

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Secure. Fast. Global. That’s PureVPN.”Positioning

    Private. Limitless. Safer Browsing→Secure. Fast. Global. That’s PureVPN.

  2. Nov 1 · 13d ago

    Removed technology: CriteoFeatures

    Criteo→—

  3. Nov 1 · 13d ago

    Removed technology: DatadogFeatures

    Datadog→—

  4. Nov 1 · 13d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

  5. Nov 1 · 13d ago

    Removed technology: Microsoft ClarityFeatures

    Microsoft Clarity→—

  6. Nov 1 · 13d ago

    Adopted technology: PostHogFeatures

    —→PostHog

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Best time to get Pure VPN”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and customer / press logo strip.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Direct Checkout / View Pricing · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score7.1 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Arial
Primary visual
3D Render / Tactile Object
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with 3D Tactile)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #071132;
  --surface: #f5e8f5;
  --foreground: #ffffff;
  --muted-foreground: #a0a3a9;
  --accent: #792cc4;
  --radius: 9999px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #071132 (~38%) · Surface #F5E8F5 (~22%) · Text #FFFFFF (~7%) · Muted Text #A0A3A9 (~3%) · Accent #792CC4 (~30%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Customer / Press Logo Strip
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Custom Illustration, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does PureVPN cost?
Starter: $9/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does PureVPN get?
Vaneform estimates 853.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is PureVPN and what platforms does it support?
PureVPN is catalogued under VPN & Privacy Protection: More of your privacy, in one place.. Supported platforms: Web.

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