Products

Purpl

Get disabled discounts, grants and exclusive offers with savings on groceries and utilities via our £1/month community. Built for disability and chronic illness.

purpldiscounts.com App Store Google PlayCommerce & Retail / Shopping Assistants & Deals

AI Benchmark
Desktop
Mobile
Monthly visits
425.9K
Down0.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$1.27/mo
Lower than 98% of peersNiche median $7.99/mo
Creators
Unlinked
No verified creators
Launched
3y ago
2022-12-21 · Est.

Traffic

Monthly visitsData through Sep 2026
Events16 changes

Marketing moves

Launches, search & content, referrals, promotions
  • New product launchLaunch

    Dec 21, 2022 · 3y agoWebsite

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search39%
  • Direct26%
  • Email13%
  • Referrals11%
  • Other11%

Countries

  • United Kingdom86%
  • United States6%
  • Austria2%
  • India1%
  • Spain1%

Search

Domain authority —Domain registered 2022-12-21

KeywordMonthly volume
purpl7,950
purple discounts1,410
purplediscounts500
"purpl"310
purpl discounts160

Traffic data: Vaneform

Pricing

Purpl membership
£1 a month / £2 monthly

Trial: None · Observed 2026-11-05 · Pricing page

Entry price $1.27/mo, Lower than 98% of peers; “Shopping Assistants & Deals” median is $7.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-11-04

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Save £700 a year, for £1 a month*”Positioning

    Want to save over £700 a year?*→Save £700 a year, for £1 a month*

  2. Nov 1 · 13d ago

    Removed technology: Amazon CloudFrontFeatures

    Amazon CloudFront→—

  3. Nov 1 · 13d ago

    Removed technology: Amazon Web ServicesFeatures

    Amazon Web Services→—

  4. Nov 1 · 13d ago

    Adopted technology: BootstrapFeatures

    —→Bootstrap

  5. Nov 1 · 13d ago

    Adopted technology: Facebook PixelFeatures

    —→Facebook Pixel

  6. Nov 1 · 13d ago

    Adopted technology: HotjarFeatures

    —→Hotjar

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Save £700 a year, for £1 a month*”

Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #1a1024;
  --foreground: #141414;
  --muted-foreground: #c8c3d0;
  --accent: #c6ee4a;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~40%) · Surface #1A1024 (~30%) · Text #141414 (~14%) · Muted Text #C8C3D0 (~8%) · Accent #C6EE4A (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Outcome & Speed Promise
- Hero components: Video Demo, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Purpl cost?
Purpl membership: £1 a month / £2 monthly. Observed 2026-11-05. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Purpl get?
Vaneform estimates 425.9K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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