Products

Puzzle

AI-nativeMCP

Introducing Puzzle;0: AI-native accounting software + Puzzle accounting services

puzzle.io Finance / Accounting & Bookkeeping

AI Benchmark
Desktop
Mobile
Monthly visits
54.2K
Down20.4%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$30/mo
Higher than 66% of peersNiche median $19/mo
Creators
Evin Wick
No social account linkedCo-created with Sasha Orloff, Scott Cormier
Launched
3y ago
2023-03-21 · Est.

Traffic

Monthly visitsData through Oct 2026
Events18 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Effortless revenue recognition for Stripe customers

    Oct 10, 2023 · 3y agoLaunch page

  • Launched on Product HuntLaunch

    Real-time accounting software designed for startups

    Mar 21, 2023 · 3y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP Server
Browse all MCP Server products →

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct41%
  • Organic Search24%
  • Paid Search22%
  • Referrals6%
  • Other7%

Countries

  • United States58%
  • Brazil6%
  • Canada4%
  • India4%
  • Indonesia3%

Search

Domain authority —Domain registered 2014-11-30

KeywordMonthly volume
mercury bank108K
puzzle accounting1,170
puzzle financial770
puzzle finance app250
puzzle compta pour startups210

Traffic data: Vaneform

Pricing

Software
$30/mo
Expert Reviewed
$99/mo
up to $10K in monthly expenses · Up to three bookkeeping questions per month
Full Service
$499/mo
Unlimited bookkeeping questions by email and a month-end summary

Trial: Try the AI suite free for 14 days · 3 paid tiers ($30–$499) · Observed 2026-11-12 · Pricing page

Entry price $30/mo, Higher than 66% of peers; “Accounting & Bookkeeping” median is $19/mo.View pricing benchmark

Latest price change · Nov 12: Pricing model changed from freemium to subscriptionView change history

Pages & changes

Tracked since 2023-03-21

Key pages

Weekly snapshots
puzzle.io/ Snapshot 2026-11-13

Changes

  1. Nov 12 · 2d ago

    Product format no longer mentioned: APIFeatures

    api→—

    At the time: 54.2K visits/mo17 concurrent moves
  2. Nov 12 · 2d ago

    Pricing model changed from freemium to subscriptionPricing

    freemium→subscription

    At the time: 54.2K visits/mo17 concurrent moves
  3. Nov 12 · 2d ago

    Added Expert Reviewed planPlan

    —→USD99/month

    At the time: 54.2K visits/mo17 concurrent moves
  4. Nov 12 · 2d ago

    Added Full Service planPlan

    —→USD499/month

    At the time: 54.2K visits/mo17 concurrent moves
  5. Nov 12 · 2d ago

    Added Software planPlan

    —→USD30/month

    At the time: 54.2K visits/mo17 concurrent moves
  6. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Accurate Books. At AI Speed.”Positioning

    AI-native accounting. Provable accuracy.→Accurate Books. At AI Speed.

    At the time: 54.2K visits/mo17 concurrent moves

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Introducing Puzzle 2.0: AI-native accounting software + Puzzle accounting services”

Split Copy & Visual hero structure paired with book demo / contact sales CTA and user count, rating, or key metrics.

Conversion path: Split Copy & Visual + Photography / Live Video → Book Demo / Contact Sales · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
JetBrainsMono / Haskoy / JetBrains Mono
Primary visual
Photography / Live Video
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #f5f5f1;
  --surface: #ffffff;
  --foreground: #090a0b;
  --muted-foreground: #6b6b6b;
  --accent: #0a0b0b;
  --radius: 16px;
  --font-heading: "JetBrainsMono", ui-monospace, monospace;
  --font-body: "Haskoy", ui-sans-serif, system-ui, sans-serif;
  --font-mono: "JetBrains Mono", ui-monospace, monospace;
}
```

Color area ratio: Background #F5F5F1 (~52%) · Surface #FFFFFF (~35%) · Text #090A0B (~6%) · Muted Text #6B6B6B (~4%) · Accent #0A0B0B (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Video Demo, Metrics Strip
- Spatial layout notes: Split Copy & Visual hero structure paired with book demo / contact sales CTA and user count, rating, or key metrics.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Puzzle cost?
Software: $30/mo; Expert Reviewed: $99/mo; Full Service: $499/mo. Observed 2026-11-12. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Puzzle get?
Vaneform estimates 54.2K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Puzzle and what platforms does it support?
Puzzle is catalogued under Accounting & Bookkeeping: Introducing Puzzle;0: AI-native accounting software + Puzzle accounting services. Supported platforms: MCP Server.

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