RB2B
Uses AIWebsite visitor identification software Identify 70-80% of your website traffic
rb2b.com Sales / Lead Databases & Enrichment
- Monthly visits
- 124.8K
- Down18.7%MoMOct 2026
- Entry price
- $79/mo
- Higher than 80% of peersNiche median $29/mo
- Launched
- Unknown
- No public launch record
Traffic & revenue
- Nov 2026$833.3KSelf-reported MRR · unverified
- Oct 2026$833.3KSelf-reported >$10M/yr · monthly equiv.
- Aug 2026$2.1MSelf-reported >$25M/yr · monthly equiv.
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“If you include our OEM $$$, RB2B is over $10m ARR.”
“https://rb2b.com/ Today: $9.5m ARR, 3 FTE’s”
“Founders always ask me what keeps me going now that I have exceeded my initial $25m ARR / lean team goal.”
Marketing moves
Launches, search & content, referrals, promotions- Heartbreaking news. Adam Robinson, the founder of RB2B and Retention, died Sunday in the jet crash in Florida. Nine people died, including his wife Helen and their two little kids, Emma and Charlie. His newsletter was literally the only
@robbyfrank · 2026-11-03 · 43 likes · 1 reposts · 4,082 views
- Bending Spoons could run http://apollo.io/ with 20 people, for $100m+ profit per year. Yet Apollo has 800 employees and is likely break-even at best. WHY!??! Because Apollo - like so many other SaaS companies - is stuck in the “Zombie Tra
@retentionadam · 2026-10-29 · 1,103 likes · 128 reposts · 1.1M views
- Bootstrapped founders while OpenAI and Anthropic make it impossible to sell or take secondary.
@retentionadam · 2026-10-27 · 322 likes · 22 reposts · 608.8K views
No launch, search, referral, or promotion moves recorded for this product yet.
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsWebsite visitor identification software. Identify 70-80% of anonymous website traffic — names, LinkedIn profiles, and business emails pushed to Slack, CRM, and 50+ tools.
Website visitor identification software. Identify 70-80% of anonymous website traffic — names, LinkedIn profiles, and business emails pushed to Slack, CRM, and 50+ tools.
Traffic sources
Traffic breakdown
Channels
- Direct57%
- Organic Search31%
- Email5%
- Other7%
Countries
- United States57%
- India8%
- Spain5%
- Canada3%
- Vietnam3%
Search
Domain authority —Domain registered 2004-04-18
| Keyword | Monthly volume |
|---|---|
| rb2b | 35.5K |
| r2b2 | 2,230 |
| rb2b pricing | 1,940 |
| rb2b login | 680 |
| rb2b api | 330 |
Traffic data: Vaneform
Pricing
Trial: Every account gets a 7-day full-featured trial, and no credit card is required. · Free tier included · 3 paid tiers ($79–$199) · Observed 2026-11-08 · Pricing page
Entry price $79/mo, Higher than 80% of peers; “Lead Databases & Enrichment” median is $29/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
- Nov 1 · 14d ago
Homepage headline (H1) changed to “WEBSITE VISITOR IDENTIFICATION SOFTWARE IDENTIFY 70-80% OF YOUR WEBSITE TRAFFIC”Positioning
IDENTIFY 70-80% OF YOUR WEBSITE TRAFFIC→WEBSITE VISITOR IDENTIFICATION SOFTWARE IDENTIFY 70-80% OF YOUR WEBSITE TRAFFIC
At the time: 124.8K visits/mo16 concurrent moves
Questions & evidence
- How much does RB2B cost?
- Free: Free; Starter: $79/mo; Pro: $149/mo; Pro+: $199/mo. Observed 2026-11-08. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does RB2B get?
- Vaneform estimates 124.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is RB2B and what platforms does it support?
- RB2B is catalogued under Lead Databases & Enrichment: Website visitor identification software Identify 70-80% of your website traffic. Supported platforms: Web.
- What is RB2B's publicly disclosed revenue?
- X @retentionadam records a founder-reported figure of >$25M /yr stated on 2026-08-17.Source
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