Products

Refactoring English

Uses AI

Simple, practical techniques to improve your writing.

refactoringenglish.com Writing & Documents / Books & Self-Publishing

AI Benchmark
Desktop
Mobile
Monthly visits
82.8K
Up63.9%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$39/mo
Higher than 80% of peersNiche median $15/mo
Creators
Michael Lynch
@whatgotdone· 707 followers
Launched
20mo ago
2025-03-14 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events4 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Refactoring English launched on Show HN (5 pts · 1 comments)Launch

    I wrote a book to help developers to improve their writing — I've been writing online about software and entrepreneurship for the last decade. You may remember me as the guy who quit his job at Googl…

    Oct 5 · 41d agoSource

    At the time: 82.8K visits/mo4 concurrent moves
  • Refactoring English launched on Show HN (3 pts)Launch

    Personal Best, the highest-ranking personal blogs of Hacker News

    Mar 21, 2025 · 20mo agoSource

  • Refactoring English launched on Show HN (19 pts)Launch

    Popularity Contest, the highest-ranking personal blogs of HN — Personal blogs are my favorite part of Hacker News, so I was curious to find out which ones are the most popular. There are tools for find…

    Mar 14, 2025 · 20mo agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-03-14Source
Post excerpt:
Personal blogs are my favorite part of Hacker News, so I was curious to find out which ones are the most popular. There are tools for finding popular individual posts on HN, but I'd never found anything that aggregates scores across multiple submissions for the same domain, so I decided to build one. I also had a vain curiosity about how my own blog compared
Show HN
2026-10-05Source
Post excerpt:
I've been writing online about software and entrepreneurship for the last decade. You may remember me as the guy who quit his job at Google to bootstrap my own business ( https://news.ycombinator.com/item?id=16483241 ) or the guy who spent $46k on a website redesign that got out of control ( https://news.ycombinator.com/item?id=32179563 ). Other developers h

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct33%
  • Organic Search29%
  • Social16%
  • Referrals12%
  • Other9%

Countries

  • United States47%
  • South Korea26%
  • Germany21%
  • Brazil2%
  • Pakistan1%

Search

Domain authority —Domain registered 2021-01-14

KeywordMonthly volume
daring fireball2,500
how to write an effective software design document michael lynch80
find me the website, it's called refactorinenglish.com70
little moments design docs70
refactoringenglish70

Traffic data: Vaneform

Pricing

Ebook
Unknown
Paperback
Unknown

Trial: None · Observed 2026-11-03 · Source page

Entry price $39/mo, Higher than 80% of peers; “Books & Self-Publishing” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2026-10-05

Key pages

Weekly snapshots
refactoringenglish.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Refactoring English”Positioning

    REFACTORING ENGLISH→Refactoring English

  2. Nov 1 · 14d ago

    Removed technology: HSTSFeatures

    HSTS→—

  3. Nov 1 · 14d ago

    Removed technology: NetlifyFeatures

    Netlify→—

  4. Nov 1 · 14d ago

    Adopted technology: RSSFeatures

    —→RSS

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Refactoring English”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Direct Checkout / View Pricing

  • Brand Manifesto & Curiosity

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Fira Sans / Alegreya
Primary visual
3D Render / Tactile Object
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with 3D Tactile)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #103327;
  --surface: #f5f7f0;
  --foreground: #ffffff;
  --muted-foreground: #bdd0c6;
  --accent: #128635;
  --radius: 4px;
  --font-heading: "Fira Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Alegreya", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #103327 (~63%) · Surface #F5F7F0 (~20%) · Text #FFFFFF (~5%) · Muted Text #BDD0C6 (~2%) · Accent #128635 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Refactoring English cost?
Ebook: Unknown; Paperback: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Refactoring English get?
Vaneform estimates 82.8K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Refactoring English and what platforms does it support?
Refactoring English is catalogued under Books & Self-Publishing: Simple, practical techniques to improve your writing.. Supported platforms: Web.

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Writing & Documents / Books & Self-Publishing

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