Products

Reform

Get more qualified leads with conversion optimized forms

reform.app Business Operations / Forms & Surveys

AI Benchmark
Desktop
Mobile
Monthly visits
23.9K
Down12.4%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$15/mo
Lower than 49% of peersNiche median $15/mo
Launched
5y ago
2021-04-15 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events3 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Reform – Reform: Optimize Lead Conversion with Interactive Forms — Reform: Optimize Lead Conversion with Interactive Forms

    Jan 28, 2025 · 22mo agoLaunch page

  • Launched on DevHuntLaunch

    Reform is a no-code form builder that helps marketing teams improve lead quality and quantity.

    Jan 7, 2025 · 23mo agoLaunch page

  • Launched on Product HuntLaunch

    100% free no-code form builder

    Jun 6, 2022 · 4y agoLaunch page

  • Launched on Product HuntLaunch

    Clean-looking, on-brand forms. No code required.

    Oct 4, 2021 · 5y agoLaunch page

  • Launched on BetaListLaunch

    Reform – Clean, on-brand forms without writing code — Clean, on-brand forms without writing code

    Apr 15, 2021 · 5y agoLaunch page

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct43%
  • Organic Search28%
  • Referrals9%
  • Social8%
  • Other12%

Countries

  • United States25%
  • Brazil9%
  • India8%
  • Indonesia8%
  • Colombia8%

Search

Domain authority —Domain registered 2021-02-08

KeywordMonthly volume
reform design app90
vanilla crm , map website form feild60
google ads form submissions40
is there a more detailed way to look at form submissions on ga430
where to put access tokens in so others don't use it—

Traffic data: Vaneform

Pricing

Free plan
Free
Billed annually $0/yr
Basic form building features · Reform branding on forms · Forms cannot be published or used live without a paid plan
Basic plan
$15/mo
Billed annually $150/yr-17%
Unlimited form responses · All basic block types · Hide Reform branding on forms
Pro plan
$35/mo
Billed annually $350/yr-17%
Team access & collaboration · Pro block types including file upload & embeds · Conditional logic with multiple outcomes · Allow respondents to save drafts and return via email link · Webhooks for custom integrations · Pro integrations

Trial: Try all Pro features free for 14 days · Free tier included · 2 paid tiers ($15–$35) · Up to 17% off annually · Observed 2026-11-04 · Pricing page

Entry price $15/mo, Lower than 49% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-12

Key pages

Weekly snapshots
www.reform.app/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Microsoft ClarityFeatures

    —→Microsoft Clarity

  2. Nov 1 · 14d ago

    Removed technology: core-jsFeatures

    core-js→—

  3. Nov 1 · 14d ago

    Homepage title changed to “Reform.app | No-Code Form Builder for High-Converting Lead Generation”Positioning

    Reform | Get more qualified leads with conversion optimized forms→Reform.app | No-Code Form Builder for High-Converting Lead Generation

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Get more qualified leads with conversion optimized forms”

Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.

Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.9 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Roboto Slab / Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #000000;
  --surface: #f5f7fa;
  --foreground: #f5f5f5;
  --muted-foreground: #a8a8a8;
  --accent: #39e981;
  --radius: 8px;
  --font-heading: "Roboto Slab", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #000000 (~78%) · Surface #F5F7FA (~8%) · Text #F5F5F5 (~8%) · Muted Text #A8A8A8 (~3%) · Accent #39E981 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring headline over large product shot layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Reform cost?
Free plan: Free (annual billing available); Basic plan: $15/mo (annual billing available); Pro plan: $35/mo (annual billing available). Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Reform get?
Vaneform estimates 23.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Reform and what platforms does it support?
Reform is catalogued under Forms & Surveys: Get more qualified leads with conversion optimized forms. Supported platforms: Web.

Related products in this category

Business Operations / Forms & Surveys

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.