Rent the Runway (RTR)
Established LeaderEVERY ICON NEEDS AN ICONIC BAG
renttherunway.com App StoreCommerce & Retail / Marketplaces & Classifieds
- Monthly visits
- 3.9M
- Down9.8%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $94/mo
- Higher than 81% of peersNiche median $19.99/mo
- Launched
- 13y ago
- 2013-09-26 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on App StoreLaunch
With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month. Choose a flexible plan that fits your lifestyl
Sep 26, 2013 · 13y agoLaunch page
Store data
- Rating
- ★ 4.80228.6K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2013-09-26226 MB
Doing some backstage improvements to keep your app running smoothly.
With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month. Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month. You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once. Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount. Not ready for a membership? Try our Reserve Ahead Rentals starting at $35 —with a free backup size, discounted additional styles. No subscription required. With the app, you can: Browse 1000s of designer styles and build your next shipment Save favorites and organize them into your virtual closet Get personalized fit recommendations powered by customer data Read real reviews and style tips from other members Track orders and returns, and manage swaps with ease Update your plan, profile, and delivery preferences anytime Buy pieces you love—at exclusive member pricing Get iOS push notifications for restocks, new arrivals + app exclusives
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Paid Search30%
- Direct27%
- Organic Search18%
- Social9%
- Other16%
Countries
- United States97%
Search
Domain authority 77Domain registered 2009-01-28
| Keyword | Monthly volume |
|---|---|
| nuuly | 119K |
| rent the runway | 108.8K |
| rtr | 38.3K |
| renttherunway | 16.2K |
| black tie wedding guest dress | 4,980 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homewww.renttherunway.com/
- Featureswww.renttherunway.com/products?sort=newest Snapshot 2026-11-03
Changes
Questions & evidence
- How much does Rent the Runway (RTR) cost?
- The catalog records a monthly entry price of $94. Plan details and current billing terms are not yet available.
- How much website traffic does Rent the Runway (RTR) get?
- Vaneform estimates 3.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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