Products

Rent the Runway (RTR)

Established Leader

EVERY ICON NEEDS AN ICONIC BAG

renttherunway.com App StoreCommerce & Retail / Marketplaces & Classifieds

AI Benchmark
Desktop
Mobile
Monthly visits
3.9M
Down9.8%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$94/mo
Higher than 81% of peersNiche median $19.99/mo
Creators
Rent the Runway
@renttherunway· 55.9K followers+1 more creators
Launched
13y ago
2013-09-26 · Est.

Traffic

Monthly visitsData through Sep 2026
Events14 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on App StoreLaunch

    With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month. Choose a flexible plan that fits your lifestyl

    Sep 26, 2013 · 13y agoLaunch page

Store data

App Store
Rent the Runway (RTR)
Rent the Runway (RTR) App Storev9.51.012+
Rent the RunwayShoppingLifestyle
Updated 4mo ago
Rating
★ 4.80228.6K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2013-09-26226 MB
Rating Distribution (1★–5★)5★ 89% · 1★ 2%
5
89%
4
7%
3
2%
2
1%
1
2%
Store Screenshots (4)
Latest Release Notes (v9.51.0)

Doing some backstage improvements to keep your app running smoothly.

With Rent the Runway, you can rent 5 designer styles from 800+ brands—like Reformation, Ulla Johnson, Staud, Veronica Beard, and Farm Rio—for work, weekends, events, or every day for $94/month. Choose a flexible plan that fits your lifestyle. Choose from 2,3,4 even 6 shipments a month and 5, 10, 20 and 30 items a month. You can keep items at home as long as you want and still swap for new styles throughout the month—no need to return everything at once. Always included: fast 2–3 day shipping, free dry cleaning, rental coverage, and the ability to buy what you love at a discount. Not ready for a membership? Try our Reserve Ahead Rentals starting at $35 —with a free backup size, discounted additional styles. No subscription required. With the app, you can: Browse 1000s of designer styles and build your next shipment Save favorites and organize them into your virtual closet Get personalized fit recommendations powered by customer data Read real reviews and style tips from other members Track orders and returns, and manage swaps with ease Update your plan, profile, and delivery preferences anytime Buy pieces you love—at exclusive member pricing Get iOS push notifications for restocks, new arrivals + app exclusives

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Paid Search30%
  • Direct27%
  • Organic Search18%
  • Social9%
  • Other16%

Countries

  • United States97%

Search

Domain authority 77Domain registered 2009-01-28

KeywordMonthly volume
nuuly119K
rent the runway108.8K
rtr38.3K
renttherunway16.2K
black tie wedding guest dress4,980

Traffic data: Vaneform

Pricing

Public pricing: FreeRaw source text; structured plans are extracted after website capture.

Pages & changes

Tracked since 2026-08-08

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “One Closet, Endless Possibilities”Positioning

    It’s always an RTR day→One Closet, Endless Possibilities

  2. Nov 1 · 13d ago

    Removed technology: Facebook LoginFeatures

    Facebook Login→—

  3. Nov 1 · 13d ago

    Adopted technology: Google MapsFeatures

    —→Google Maps

  4. Nov 1 · 13d ago

    Removed technology: Google Sign-inFeatures

    Google Sign-in→—

  5. Nov 1 · 13d ago

    Removed technology: HeapFeatures

    Heap→—

  6. Nov 1 · 13d ago

    Adopted technology: ImpactFeatures

    —→Impact

Questions & evidence

How much does Rent the Runway (RTR) cost?
The catalog records a monthly entry price of $94. Plan details and current billing terms are not yet available.
How much website traffic does Rent the Runway (RTR) get?
Vaneform estimates 3.9M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Commerce & Retail / Marketplaces & Classifieds

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