Products

Roboform

Established Leader

Next generation password manager

roboform.com Chrome Web StoreProductivity & Collaboration / Browser & Tab Productivity

AI Benchmark
Desktop
Mobile
Monthly visits
1.2M
Down10.0%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Unknown
Freemium model, plan pricing not identified yet
Creators
RoboForm Password Manager
@roboform· 19.7K followers
Launched
9y ago
2017-10-06 · Est.

Traffic

Monthly visitsData through Sep 2026
Events2 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Roboform launched on Product HuntLaunch

    Everything you need to manage your passwords

    Oct 2, 2018 · 8y agoSource

  • Roboform launched on Product HuntLaunch

    the most reliable password manager for years

    Oct 6, 2017 · 9y agoSource

Store data

Chrome Web Store
Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct61%
  • Organic Search23%
  • Referrals5%
  • Paid Search4%
  • Other7%

Countries

  • United States59%
  • Germany5%
  • Italy3%
  • Japan3%
  • United Kingdom3%

Search

Domain authority —Domain registered 1999-07-13

KeywordMonthly volume
password generator965.8K
google password manager847.1K
random password generator253.2K
roboform22.1K
roboform login4,740

Traffic data: Vaneform

Pricing

Free
$0
Unlimited passwords on a single device

Trial: None · Observed 2026-11-03 · Pricing page

Pages & changes

Tracked since 2017-10-06

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

  2. Nov 1 · 13d ago

    Homepage title changed to “RoboForm Password Manager | Best Password Manager for 2026”Positioning

    RoboForm Password Manager | Best Password Manager for 2025→RoboForm Password Manager | Best Password Manager for 2026

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Next generation password manager”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score6.7 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
5.0

Structure

Fonts
Poppins
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #e1eff0;
  --surface: #ffffff;
  --foreground: #080909;
  --muted-foreground: #777e7e;
  --accent: #5cb153;
  --radius: 9999px;
  --font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #E1EFF0 (~55%) · Surface #FFFFFF (~29%) · Text #080909 (~9%) · Muted Text #777E7E (~4%) · Accent #5CB153 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Roboform cost?
Free: $0. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Roboform get?
Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Productivity & Collaboration / Browser & Tab Productivity

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.