Roboform
Established LeaderNext generation password manager
roboform.com Chrome Web StoreProductivity & Collaboration / Browser & Tab Productivity
- Monthly visits
- 1.2M
- Down10.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Freemium model, plan pricing not identified yet
- Launched
- 9y ago
- 2017-10-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- RoboForm is on LinkedIn too. 💼 Follow us for product news and practical tips for keeping logins safe at work. https://www.linkedin.com/company/roboform
@roboform · 2026-10-27 · 1 likes · 0 reposts · 213 views
- 1 year of RoboForm Premium. Free for students. $29.88 value. @roboform is a password manager: one-click autofill, strong password generator, every device. Students get: → Premium for 1 year, unlimited devices → Breach + weak password ale
@studentoffershq · 2026-10-21 · 34 likes · 1 reposts · 3,768 views
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct61%
- Organic Search23%
- Referrals5%
- Paid Search4%
- Other7%
Countries
- United States59%
- Germany5%
- Italy3%
- Japan3%
- United Kingdom3%
Search
Domain authority —Domain registered 1999-07-13
| Keyword | Monthly volume |
|---|---|
| password generator | 965.8K |
| google password manager | 847.1K |
| random password generator | 253.2K |
| roboform | 22.1K |
| roboform login | 4,740 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Pricing page
Pages & changes
Key pages
Weekly snapshots- Homewww.roboform.com/
- Pricingwww.roboform.com/pricing-personal Snapshot 2026-11-03
- Featureswww.roboform.com/premium Snapshot 2026-11-03
Changes
Design
Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Next generation password manager”
Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up
- Category Positioning Anchor
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Poppins
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #e1eff0;
--surface: #ffffff;
--foreground: #080909;
--muted-foreground: #777e7e;
--accent: #5cb153;
--radius: 9999px;
--font-heading: "Poppins", ui-sans-serif, system-ui, sans-serif;
--font-body: "Poppins", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #E1EFF0 (~55%) · Surface #FFFFFF (~29%) · Text #080909 (~9%) · Muted Text #777E7E (~4%) · Accent #5CB153 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Roboform cost?
- Free: $0. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Roboform get?
- Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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