- Monthly visits
- 6.4K
- Oct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $12.7/mo
- Higher than 55% of peersNiche median $10/mo
- Launched
- 4mo ago
- 2026-07-09 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
HR software with built in UKVI compliance for UK SMEs
Jul 9 · 4mo agoLaunch page
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search32%
- Referrals11%
- Social6%
- Other12%
Countries
- United Kingdom88%
- India12%
Search
Domain authority —Domain registered 2025-12-31
| Keyword | Monthly volume |
|---|---|
| hourly pay calculator | 2,750 |
| hourly rate calculator | 2,430 |
| pro rata salary calculator | 1,900 |
| 0300 200 3300 | 1,780 |
| root hr | 320 |
Traffic data: Vaneform
Pricing
Trial: 30 Days Free Trial · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $12.7/mo, Higher than 55% of peers; “HRIS & Payroll” median is $10/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“UKVI Compliance for UK Employers”
Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
- Large Hero Product Shot
- Metrics Strip
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #9bea70;
--surface: #ffffff;
--foreground: #153a19;
--muted-foreground: #626a60;
--accent: #0d3c00;
--radius: 16px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #9BEA70 (~72%) · Surface #FFFFFF (~15%) · Text #153A19 (~7%) · Muted Text #626A60 (~4%) · Accent #0D3C00 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Root HR cost?
- Business Starter: £10 Then £10/month / £10 Then £10/month · £120 billed yearly; Business Standard: Then £59/month / £49 Then £49/month · £588 billed yearly; Business Plus: Then £99/month / £89 Then £89/month · £1,068 billed yearly; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Root HR get?
- Vaneform estimates 6.4K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Root HR and what platforms does it support?
- Root HR is catalogued under HRIS & Payroll: HR Software for UK Employers. Supported platforms: Mobile App.
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