AI for on-call and incident response.
rootly.com App Store Google PlaySecurity & Privacy / Security Operations & Threat Detection
- Monthly visits
- 180.4K
- Up21.6%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $20/mo
- Lower than 50% of peersNiche median $20.75/mo
- Launched
- 4y ago
- 2022-04-28 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Does your office make you happy when you walk into it? Ours usually even comes running over to say hello 🐾
@rootlyhq · 2026-11-06 · 5 likes · 0 reposts · 97 views
- Huge congratulations to @mimurchison and @davidhariri their $600M acquisition! I was Ada's first employee so this is extra special for me! Mike (CEO) is a once-in-a-generation founder and the mentor I credit most for my success. @rootlyhq
@jjrichardtang · 2026-11-05 · 50 likes · 2 reposts · 2,165 views
Rootly announces incident investigation webinar on the TitanicPromotions
Steve Mynett joins Rootly's Ben McBratney for an incident investigation session revisiting the Titanic using a contributing-factors approach. The live Q&A session is scheduled for November 18.
Nov 5 · 9d agoX Post
MCP Server & Agent Ecosystem
- Ecosystem & integrations:
- SlackMicrosoft TeamsGoogle ChatJiraZoomTerraformClaudeCodexDatadogSentry
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct68%
- Referrals16%
- Organic Search7%
- Social4%
- Other4%
Countries
- United States31%
- United Kingdom11%
- Canada8%
- Brazil3%
- Taiwan3%
Search
Domain authority —Domain registered 2006-05-27
| Keyword | Monthly volume |
|---|---|
| claude status | 735.8K |
| prolific | 332K |
| swe | 57.4K |
| rootly | 3,890 |
| braze status | 510 |
Traffic data: Vaneform
Pricing
Trial: None · 2 paid tiers ($20) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $20/mo, Lower than 50% of peers; “Security Operations & Threat Detection” median is $20.75/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homerootly.com/
- Pricingrootly.com/pricing Snapshot 2026-11-03
- Featuresrootly.com/on-call Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“AI for on-call and incident response.”
Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.
Conversion path: Centered Headline + CTA + Illustration / Character Art → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip
- Category Positioning Anchor
- Customer Logo Wall
- Custom Illustration
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Illustration / Character Art
- Conversion CTA
- Book Demo / Contact Sales
- Social proof
- Customer / Press Logo Strip
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #6e78e6;
--surface: #f7f8fc;
--foreground: #ffffff;
--muted-foreground: #e4e7f8;
--accent: #161616;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #6E78E6 (~55%) · Surface #F7F8FC (~12%) · Text #FFFFFF (~18%) · Muted Text #E4E7F8 (~8%) · Accent #161616 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall, Custom Illustration, Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Rootly cost?
- Incident Response: $20/mo; On-Call: $20/mo; AI SRE: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Rootly get?
- Vaneform estimates 180.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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