Products

Rootly

AI-nativeMCPSkill

AI for on-call and incident response.

rootly.com App Store Google PlaySecurity & Privacy / Security Operations & Threat Detection

AI Benchmark
Desktop
Mobile
Monthly visits
180.4K
Up21.6%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$20/mo
Lower than 50% of peersNiche median $20.75/mo
Creators
JJ Tang
@jjrichardtang· 1,821 followersCo-created with Quentin Rousseau
Launched
4y ago
2022-04-28 · Est.

Traffic

Monthly visitsData through Sep 2026
Events18 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Rootly announces incident investigation webinar on the TitanicPromotions

    Steve Mynett joins Rootly's Ben McBratney for an incident investigation session revisiting the Titanic using a contributing-factors approach. The live Q&A session is scheduled for November 18.

    Nov 5 · 9d agoX Post

  • Rootly launched on Product HuntLaunch

    Manage incidents directly in Slack

    Apr 28, 2022 · 4y agoSource

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct68%
  • Referrals16%
  • Organic Search7%
  • Social4%
  • Other4%

Countries

  • United States31%
  • United Kingdom11%
  • Canada8%
  • Brazil3%
  • Taiwan3%

Search

Domain authority —Domain registered 2006-05-27

KeywordMonthly volume
claude status735.8K
prolific332K
swe57.4K
rootly3,890
braze status510

Traffic data: Vaneform

Pricing

Incident Response
$20/mo
On-Call
$20/mo
AI SRE
Contact sales
Enterprise
Contact sales

Trial: None · 2 paid tiers ($20) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $20/mo, Lower than 50% of peers; “Security Operations & Threat Detection” median is $20.75/mo.View pricing benchmark

Pages & changes

Tracked since 2022-04-28

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “AI for on-call and incident response.”Positioning

    A purpose-built incident management platform.→AI for on-call and incident response.

  2. Nov 1 · 13d ago

    Adopted technology: AstroFeatures

    —→Astro

  3. Nov 1 · 13d ago

    Removed technology: EmotionFeatures

    Emotion→—

  4. Nov 1 · 13d ago

    Removed technology: GSAPFeatures

    GSAP→—

  5. Nov 1 · 13d ago

    Adopted technology: Google Tag ManagerFeatures

    —→Google Tag Manager

  6. Nov 1 · 13d ago

    Adopted technology: Highlight.jsFeatures

    —→Highlight.js

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“AI for on-call and incident response.”

Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Book Demo / Contact Sales · Trust bar: Customer / Press Logo Strip

Palette · click to copy

5-D design score6.9 / 10
Typography
7.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Illustration / Character Art
Social proof
Customer / Press Logo Strip
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Enterprise Clean)

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #6e78e6;
  --surface: #f7f8fc;
  --foreground: #ffffff;
  --muted-foreground: #e4e7f8;
  --accent: #161616;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #6E78E6 (~55%) · Surface #F7F8FC (~12%) · Text #FFFFFF (~18%) · Muted Text #E4E7F8 (~8%) · Accent #161616 (~7%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Book Demo / Contact Sales · Trust bar uses Customer / Press Logo Strip
- Headline hook: Category Positioning Anchor
- Hero components: Customer Logo Wall, Custom Illustration, Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with book demo / contact sales CTA and customer / press logo strip.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Rootly cost?
Incident Response: $20/mo; On-Call: $20/mo; AI SRE: Contact sales; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Rootly get?
Vaneform estimates 180.4K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Security & Privacy / Security Operations & Threat Detection

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