- Monthly visits
- 62.8K
- Down23.4%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 11y ago
- 2015-09-03 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
WordPress starter theme with a modern front-end workflow.
Jan 20, 2017 · 9y agoLaunch page
Launched on Product HuntLaunch
WordPress boilerplate with modern development tools
Sep 3, 2015 · 11y agoLaunch page
Traffic sources
Traffic breakdown
Channels
- Organic Search50%
- Direct34%
- Referrals7%
- Social4%
- Other6%
Countries
- United States18%
- Poland9%
- Netherlands8%
- Germany7%
- India7%
Search
Domain authority —Domain registered 2013-08-17
| Keyword | Monthly volume |
|---|---|
| roots sage | 640 |
| sage theme wordpress | 340 |
| roots acorn | 230 |
| sage roots | 230 |
| upgrade sage 9 to sage 11 | 170 |
Traffic data: Vaneform
Pricing
Pricing page not identified yet, or no public pricing listed.
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Advanced WordPress Development Tools”
Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Start Free / Sign Up · Trust bar: Stacked Avatars & Testimonials
- Category Positioning Anchor
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 6.0
- Distinctiveness
- 5.0
Structure
- Fonts
- Inter / monospace
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Minimal Monochrome)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #535bd8;
--surface: #ffffff;
--foreground: #fafafc;
--muted-foreground: #daddf1;
--accent: #191d56;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-mono: "monospace", ui-monospace, monospace;
}
```
Color area ratio: Background #535BD8 (~44%) · Surface #FFFFFF (~45%) · Text #FAFAFC (~6%) · Muted Text #DADDF1 (~2%) · Accent #191D56 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Roots get?
- Vaneform estimates 62.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Roots and what platforms does it support?
- Roots is catalogued under Developer Utilities: Advanced WordPress Development Tools. Supported platforms: Web.
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