Products

Assay

Uses AI

The personal CRM that tells you who's slipping away.

runassay.app Sales / CRM

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$49/mo
Higher than 71% of peersNiche median $22/mo
Creators
Ben Gould
No social account linked
Launched
4mo ago
2026-07-28 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Fazier (26 upvotes · 10 comments)Launch

    Assay — A personal CRM that tells you who's slipping away

    Jul 28 · 4mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Fazier
2026-07-28Source
What engineers like:
Grade your whole network by closeness - four tiers, each with its own stay-in-touch rhythm. Set it once; Assay does the counting. Swipe-grade on your phone - sort hundreds of contacts in one sitting, one card at a time. A weekly nudge that names names - see exactly who you're due to reconnect with, and who's quietly slipping away, instead of a dashboard you have to interrogate. Check-ins drafted from your real history - every call, coffee and note you've logged feeds the draft, so it opens with something real rather than "just checking in". In your voice, not an AI's - set tone, length and greeting style once; drafts come out sounding like you wrote them and learns as you send them. Nothing forgotten - log an interaction in seconds and it's there for the next check-in, years later. Start from what you already have - import by CSV, or connect Gmail and let Assay find the people you actually email. Weekly retro - a digest of what you sent and what came back, which sharpens your templates over time. Reads your notes for you - drop in meeting notes, screenshots or a LinkedIn export and Assay extracts the details onto the right contacts. HubSpot sync - for people who already keep a CRM at work.
Best suited for:
Consultants and freelancers - keep past clients warm so repeat work arrives before the pipeline runs dry. Founders - stay in front of the investors, advisors and operators you'll need six months before you need them. Anyone job-hunting - reactivate a network before you have to ask it for something. After a job change - the 500 people you worked with are now the 500 people you're about to lose touch with. Post-conference follow-up - turn a stack of badges into people you actually speak to again. Just being a better friend - the people who got you here, remembered on purpose rather than with a pang of guilt.

Traffic sources

Oct 2026

Traffic breakdown

Channels

No data yet

Countries

No data yet

Search

Domain authority —Domain registered 2026-03-12

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Trace
$0
Stay-in-touch reminders for up to 25 contacts · 10 AI check-in drafts a month, and the interaction log · CSV import so you can start immediately
Seam
$9/mo (billed annually)
Billed annually $12/mo
Unlimited contacts and unlimited check-ins · Gmail import to find the people you actually email · The full weekly retrospective, not just the headline
Vein
$29/mo (billed annually)
Billed annually $35/mo
Unlimited contacts · Unlimited messages · HubSpot sync, both ways, for contacts and deals · Check-ins logged back to the CRM timeline automatically
Nugget
$49/mo
Billed annually $59/mo
Everything in Vein · Context: upload notes, screenshots or exports and Assay reads them · Deep enrichment on your key people, plus white-glove setup

Trial: None · 3 paid tiers ($9–$49) · Observed 2026-11-06 · Pricing page

Entry price $49/mo, Higher than 71% of peers; “CRM” median is $22/mo.View pricing benchmark

Pages & changes

Tracked since 2026-09-14

Key pages

Weekly snapshots
runassay.app/ Snapshot 2026-11-06

Changes

No pricing, plan, or positioning changes detected since tracking started.

Questions & evidence

How much does Assay cost?
Trace: $0; Seam: $9/mo (billed annually) (annual billing available); Vein: $29/mo (billed annually) (annual billing available); Nugget: $49/mo (annual billing available). Observed 2026-11-06. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Assay get?
Vaneform estimates <5K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Assay and what platforms does it support?
Assay is catalogued under CRM: The personal CRM that tells you who's slipping away.. Supported platforms: Web.

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