- Monthly visits
- 302.4K
- Up1.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 12y ago
- 2014-07-30 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Google PlayLaunch
With ScratchJr, young children (ages 5+) can learn to code -- and code to learn!
Mar 29, 2015 · 11y agoLaunch page
Store data
With ScratchJr, young children (ages 5+) can learn to code -- and code to learn!
- Rating
- ★ 3.9039K ratings
- Install scale
- 10,000,000+Min 10M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2015-03-29Store metadata
ScratchJr is an introductory programming language that enables young children (ages 5 and up) to create their own interactive stories and games. Children snap together graphical programming blocks to make characters move, jump, dance, and sing. Children can modify characters in the paint editor, add their own voices and sounds, even insert photos of themselves -- then use the programming blocks to make their characters come to life. ScratchJr was inspired by the popular Scratch programming language (http://scratch.mit.edu), used by millions of young people (ages 8 and up) around the world. In creating ScratchJr, we redesigned the interface and programming language to make them developmentally appropriate for younger children, carefully designing features to match young children's cognitive, personal, social, and emotional development. We see coding (or computer programming) as a new type of literacy. Just as writing helps you organize your thinking and express your ideas, the same is true for coding. In the past, coding was seen as too difficult for most people. But we think coding should be for everyone, just like writing. As young children code with ScratchJr, they learn how to create and express themselves with the computer, not just to interact with it. In the process, children learn to solve problems and design projects, and they develop sequencing skills that are foundational for later academic success. They also use math and language in a meaningful and motivating context, supporting the development of early-childhood numeracy and literacy. With ScratchJr, children aren't just learning to code, they are coding to learn. ScratchJr is a collaboration between the Developmental Technologies group at Tufts University, the Lifelong Kindergarten group at the MIT Media Lab, and the Playful Invention Company. Two Sigma led the implementation of the Android version of ScratchJr. The graphics and illustrations for ScratchJr were created by HvingtQuatre Company and Sarah Thomson. If you enjoy using this free app, please consider making a donation to the Scratch Foundation (http://www.scratchfoundation.org), a nonprofit organization that provides ongoing support for ScratchJr. We appreciate donations of all sizes, large and small. This version of ScratchJr works only on tablets that are 7-inches or larger, and running Android 4.2 (Jelly Bean) or higher. Terms of Use: http://www.scratchjr.org/eula.html
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Organic Search82%
- Direct11%
- Referrals4%
- Other3%
Countries
- United States12%
- India11%
- United Kingdom4%
- Indonesia4%
- Brazil4%
Search
Domain authority —Domain registered 2013-10-16
| Keyword | Monthly volume |
|---|---|
| scratch | 3.8M |
| scrach | 122.9K |
| scratch jr | 28.2K |
| scratchjr | 17.5K |
| scratch junior | 15.2K |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-03 · Source page
Pages & changes
Key pages
Weekly snapshots- Homescratchjr.org/
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Coding for young children”
Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
Conversion path: Split Copy & Visual + Photography / Live Video → Download App / Install Extension
- Target Audience Callout
- Custom Illustration
Palette · click to copy
- Typography
- 6.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 6.0
- Craft & Polish
- 6.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Nunito
- Hero layout
- Split Copy & Visual
- Primary visual
- Photography / Live Video
- Conversion CTA
- Download App / Install Extension
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #2f8fbf;
--surface: #ffffff;
--foreground: #4a4a4a;
--muted-foreground: #8a8a8a;
--accent: #f5a623;
--radius: 8px;
--font-heading: "Nunito", ui-sans-serif, system-ui, sans-serif;
--font-body: "Nunito", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #2F8FBF (~38%) · Surface #FFFFFF (~34%) · Text #4A4A4A (~12%) · Muted Text #8A8A8A (~6%) · Accent #F5A623 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Download App / Install Extension
- Headline hook: Target Audience Callout
- Hero components: Custom Illustration
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring split copy & visual layout and photography / live video visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does ScratchJr get?
- Vaneform estimates 302.4K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is ScratchJr and what platforms does it support?
- ScratchJr is catalogued under Coding Education: Coding for young children. Supported platforms: Mobile App.
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