Products
AI Benchmark
Desktop
Mobile
Monthly visits
233.6K
Down10.7%MoMSep 2026
ARR
$2.7MClaimed
≈ $225K/mo · 2026-11-06Starter Story
Entry price
$25/mo
Higher than 64% of peersNiche median $12.99/mo
Creators
Joe Cohen
@thejoecohenshow· 2,362 followers
Launched
9y ago
2017-03-02 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Monthly equivalent revenueSelf-reported, unverified · Starter Story
  • Nov 2026$225KSelf-reported $2.7M/yr · monthly equiv.
Events2 revenue disclosures · 13 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-06$2.7M/yr(≈ $225K/mo)ClaimedStarter Story

    “I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA”

  • 2026-11-06$200K/moClaimedStarter Story

    “My Personalized Health SaaS Gets 500K Page Views/Month With SEO [Update]”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Personalized health recommendations based on your genes.

    Mar 2, 2017 · 9y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story80 team members
2021-12-19Source

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Starter Story80 team members
2023-03-09Source

Update: We Raised $8M From Our Crowdfunding Campaign And Grew Active Subscribers 150%

Starter Story80 team members
2024-02-08Source

My Personalized Health SaaS Gets 500K Page Views/Month With SEO [Update]

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search56%
  • Direct21%
  • Referrals10%
  • Social4%
  • Other9%

Countries

  • United States61%
  • Canada3%
  • United Kingdom3%
  • India3%
  • Australia2%

Search

Domain authority —Domain registered 2016-05-11

KeywordMonthly volume
mycoplasma34.1K
selfdecode1,860
what supplements help testosterone become dht positive ?380
self decode340
what causes tpo antibodies to rise—

Traffic data: Vaneform

Pricing

Essential Bundle
$499
1500+ Comprehensive DNA Health Reports · Unlimited access to Labs Analyzer
Ultimate Bundle
$1199 / $899
8 Pathway Reports · Medication Check (PGx testing) for 50+ medications · 40+ Family Planning (Carrier Status) Reports
Family Plan
$300/yr (billed annually)
Each family plan covers up to 3 members. · Every family plan includes 3 SelfDecode DNA kits, one for each member.
Supreme 40x Whole Genome Bundle
$7194 / $2398

Trial: None · 1 paid tier ($300) · Observed 2026-11-11 · Pricing page

Entry price $25/mo, Higher than 64% of peers; “Symptom Checkers & Medical AI” median is $12.99/mo.View pricing benchmark

Latest price change · Nov 11: Pricing model changed from one_time to subscriptionView change history

Pages & changes

Tracked since 2017-03-02

Key pages

Weekly snapshots

Changes

  1. Nov 11 · 2d ago

    Pricing model changed from one_time to subscriptionPricing

    one_time→subscription

  2. Nov 11 · 2d ago

    Added Family Plan planPlan

    —→USD300/year (billed annually)

  3. Nov 11 · 2d ago

    Added Supreme 40x Whole Genome Bundle planPlan

    —→USD2398/?; USD7194/?

  4. Nov 1 · 13d ago

    Removed technology: Amazon PayFeatures

    Amazon Pay→—

  5. Nov 1 · 13d ago

    Removed technology: BootstrapFeatures

    Bootstrap→—

  6. Nov 1 · 13d ago

    Adopted technology: CookieYesFeatures

    —→CookieYes

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“SAVE UP TO”

Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
proxima-nova / Noto Sans
Primary visual
Pure Typography & Geometry
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #050505;
  --surface: #1a1a1a;
  --foreground: #ffffff;
  --muted-foreground: #c8c8c8;
  --accent: #e00000;
  --radius: 9999px;
  --font-heading: "proxima-nova", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #050505 (~78%) · Surface #1A1A1A (~6%) · Text #FFFFFF (~9%) · Muted Text #C8C8C8 (~3%) · Accent #E00000 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does SelfDecode cost?
Essential Bundle: $499; Ultimate Bundle: $1199 / $899; Family Plan: $300/yr (billed annually); Supreme 40x Whole Genome Bundle: $7194 / $2398. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does SelfDecode get?
Vaneform estimates 233.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

Related products in this category

Health & Wellness / Symptom Checkers & Medical AI

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.