- Monthly visits
- 233.6K
- Down10.7%MoMSep 2026
- Entry price
- $25/mo
- Higher than 64% of peersNiche median $12.99/mo
- Launched
- 9y ago
- 2017-03-02 · Est.
Traffic & revenue
- Nov 2026$225KSelf-reported $2.7M/yr · monthly equiv.
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA”
“My Personalized Health SaaS Gets 500K Page Views/Month With SEO [Update]”
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
Personalized health recommendations based on your genes.
Mar 2, 2017 · 9y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsI Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA
Update: We Raised $8M From Our Crowdfunding Campaign And Grew Active Subscribers 150%
My Personalized Health SaaS Gets 500K Page Views/Month With SEO [Update]
Traffic sources
Traffic breakdown
Channels
- Organic Search56%
- Direct21%
- Referrals10%
- Social4%
- Other9%
Countries
- United States61%
- Canada3%
- United Kingdom3%
- India3%
- Australia2%
Search
Domain authority —Domain registered 2016-05-11
| Keyword | Monthly volume |
|---|---|
| mycoplasma | 34.1K |
| selfdecode | 1,860 |
| what supplements help testosterone become dht positive ? | 380 |
| self decode | 340 |
| what causes tpo antibodies to rise | — |
Traffic data: Vaneform
Pricing
Trial: None · 1 paid tier ($300) · Observed 2026-11-11 · Pricing page
Entry price $25/mo, Higher than 64% of peers; “Symptom Checkers & Medical AI” median is $12.99/mo.View pricing benchmark
Latest price change · Nov 11: Pricing model changed from one_time to subscriptionView change history
Pages & changes
Key pages
Weekly snapshots- Homeselfdecode.com/
- Pricingselfdecode.com/en/family-plan/ Snapshot 2026-11-11
- Featuresselfdecode.com/en/gifts/ Snapshot 2026-11-11
Changes
Design
Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“SAVE UP TO”
Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Direct Checkout / View Pricing · Trust bar: Stacked Avatars & Testimonials
- Outcome & Speed Promise
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- proxima-nova / Noto Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- Stacked Avatars & Testimonials
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean (with Soft & Friendly)
Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.
## Design Tokens
```css
:root {
--background: #050505;
--surface: #1a1a1a;
--foreground: #ffffff;
--muted-foreground: #c8c8c8;
--accent: #e00000;
--radius: 9999px;
--font-heading: "proxima-nova", ui-sans-serif, system-ui, sans-serif;
--font-body: "Noto Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #050505 (~78%) · Surface #1A1A1A (~6%) · Text #FFFFFF (~9%) · Muted Text #C8C8C8 (~3%) · Accent #E00000 (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and stacked avatars & testimonials.
- Visual summary: Enterprise Clean (Dark canvas, balanced density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does SelfDecode cost?
- Essential Bundle: $499; Ultimate Bundle: $1199 / $899; Family Plan: $300/yr (billed annually); Supreme 40x Whole Genome Bundle: $7194 / $2398. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does SelfDecode get?
- Vaneform estimates 233.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
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