- Monthly visits
- 117.8K
- Down29.9%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- One-time
- No monthly subscription pricing
- Creators
- Unlinked
- No verified creators
- Launched
- 2y ago
- 2024-08-28 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsNew product launchLaunch
Aug 28, 2024 · 2y agoWebsite
Traffic sources
Sep 2026
Traffic breakdown
Channels
- Organic Search66%
- Direct13%
- Social9%
- Display Ads4%
- Other7%
Countries
- United Kingdom24%
- United States16%
- Australia6%
- Germany6%
- Netherlands6%
Search
Domain authority —Domain registered 2024-08-28
| Keyword | Monthly volume |
|---|---|
| shades | 28.4K |
| shades by niko | 7,690 |
| shadesbyniko | 780 |
| shades niko | 760 |
| shades by niko canada | 760 |
Traffic data: Vaneform
Pricing
Website does not list public plan prices.
Trial: None · Observed 2026-11-05 · Source page
Pages & changes
Tracked since 2026-11-04
Key pages
Weekly snapshots- Homeshadesbyniko.com/
- Featuresshadesbyniko.com/products/the-ndl-essentials Snapshot 2026-11-05
Changes
Design
First-screen visual analysis & :root CSS
Neo-Brutalism (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“THE COOLEST SWEETS IN THE WORLD”
Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Photography / Live Video → Direct Checkout / View Pricing
- Brand Manifesto & Curiosity
Palette · click to copy
5-D design score7.8 / 10
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Archivo Black / Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Photography / Live Video
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Neo-Brutalism (with Vibrant Pop)
Bold black strokes, hard offset shadows, and high-saturation color blocks.
## Design Tokens
```css
:root {
--background: #6b3a22;
--surface: #f4a24a;
--foreground: #111111;
--muted-foreground: #3a2418;
--accent: #f15a24;
--radius: 9999px;
--font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #6B3A22 (~62%) · Surface #F4A24A (~8%) · Text #111111 (~12%) · Muted Text #3A2418 (~10%) · Accent #F15A24 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Neo-Brutalism (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.
## Avoid
- Soft blurred shadows
- Low-contrast gray-on-gray borders
- Subtle translucent glassmorphism
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Shades By Niko get?
- Vaneform estimates 117.8K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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