shimeji.org

# Design Brief: Soft & Friendly (with Editorial)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #f2ebdd;
  --surface: #fffbf0;
  --foreground: #211e19;
  --muted-foreground: #777268;
  --accent: #b9472e;
  --radius: 16px;
  --font-heading: "Libre Baskerville", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F2EBDD (~58%) · Surface #FFFBF0 (~25%) · Text #211E19 (~4%) · Muted Text #777268 (~5%) · Accent #B9472E (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Minimal Logo + Action
- Theme & density: Light · Dense
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Download App / Install Extension · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Centered Prompt / Input, Custom Illustration
- Spatial layout notes: Centered Headline + Input hero structure paired with download app / install extension CTA and user count, rating, or key metrics.
- Visual summary: Soft & Friendly (Light canvas, dense density) featuring centered headline + input layout and illustration / character art visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.