Products

Shotstack

AI-native

The Cloud Video Editing API

shotstack.io Video & Audio / Video Editing

AI Benchmark
Desktop
Mobile
Monthly visits
126.6K
Down2.3%MoMOct 2026
MRR
$10KClaimed
Disclosed 2026-09-29Indie Hackers
Entry price
$39/mo
Higher than 81% of peersNiche median $14.5/mo
Creators
200_OK
No social account linkedCo-created with Jeff Shillitto, Umut Ahmet
Launched
7y ago
2019-05-23 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Indie Hackers
  • Sep 2026$10KSelf-reported MRR · unverified
Events1 revenue disclosure · 8 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    Workflows by Shotstack – Accelerate media creation w/ a no-code, generative AI automation platform — Accelerate media creation w/ a no-code, generative AI automation platform

    Dec 14, 2023 · 2y agoLaunch page

  • Launched on Product HuntLaunch

    No-code workflow tool for generative AI media creation

    Nov 16, 2023 · 3y agoLaunch page

  • Launched on Show HN (5 pts)Launch

    Shotstack – A video editing API with robust cloud rendering and hosting

    Jul 9, 2022 · 4y agoLaunch page

  • Launched on Show HN (3 pts)Launch

    Shotstack – Twilio for Video Editing & Programmatic Media

    Jul 3, 2022 · 4y agoLaunch page

  • Launched on Show HN (3 pts · 1 comments)Launch

    Built a video trimming tool (with source)

    Jul 19, 2021 · 5y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search68%
  • Direct21%
  • Referrals7%
  • Other5%

Countries

  • United States24%
  • India10%
  • United Arab Emirates4%
  • Canada4%
  • Brazil4%

Search

Domain authority —Domain registered 2017-06-30

KeywordMonthly volume
video to mp3198.5K
shotstack7,260
bulk video generator1,250
shotstack api570
bulk ai video generator300

Traffic data: Vaneform

Pricing

Pay as you go
$10/once
50 minutes · 100 × 30-second videos
Starter
$39/mo
250 minutes a month · 500 × 30-second videos
Pro
$99/mo
750 minutes a month · 1,500 × 30-second videos
Scale
$199/mo
2,000 minutes a month · 4,000 × 30-second videos
Volume
$499/mo
10,000 minutes a month · 20,000 × 30-second videos

Trial: None · 5 paid tiers ($10–$499) · Observed 2026-11-03 · Pricing page

Entry price $39/mo, Higher than 81% of peers; “Video Editing” median is $14.5/mo.View pricing benchmark

Pages & changes

Tracked since 2026-07-31

Key pages

Weekly snapshots
shotstack.io/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Removed technology: CloudflareFeatures

    Cloudflare→—

    At the time: 126.6K visits/mo7 concurrent moves
  2. Nov 1 · 14d ago

    Removed technology: Cloudflare Bot ManagementFeatures

    Cloudflare Bot Management→—

    At the time: 126.6K visits/mo7 concurrent moves
  3. Nov 1 · 14d ago

    Removed technology: Facebook PixelFeatures

    Facebook Pixel→—

    At the time: 126.6K visits/mo7 concurrent moves
  4. Nov 1 · 14d ago

    Removed technology: Linkedin Insight TagFeatures

    Linkedin Insight Tag→—

    At the time: 126.6K visits/mo7 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Microsoft ClarityFeatures

    —→Microsoft Clarity

    At the time: 126.6K visits/mo7 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

    At the time: 126.6K visits/mo7 concurrent moves

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Scale Your Video Creation”

Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #070b1f;
  --surface: #151b33;
  --foreground: #ffffff;
  --muted-foreground: #a8b0c4;
  --accent: #22d3c5;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #070B1F (~62%) · Surface #151B33 (~16%) · Text #FFFFFF (~8%) · Muted Text #A8B0C4 (~6%) · Accent #22D3C5 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Outcome & Speed Promise
- Hero components: Video Demo
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Shotstack cost?
Pay as you go: $10/once; Starter: $39/mo; Pro: $99/mo; Scale: $199/mo; Volume: $499/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Shotstack get?
Vaneform estimates 126.6K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Shotstack and what platforms does it support?
Shotstack is catalogued under Video Editing: The Cloud Video Editing API. Supported platforms: CLI / SDK, API.
What is Shotstack's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $10K /mo stated on 2026-09-29.Source

Related products in this category

Video & Audio / Video Editing

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