Simkl

# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #0c0f11;
  --surface: #d0021b;
  --foreground: #ffffff;
  --muted-foreground: #7d818d;
  --accent: #aad0ff;
  --radius: 8px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "open sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0C0F11 (~80%) · Surface #D0021B (~7%) · Text #FFFFFF (~6%) · Muted Text #7D818D (~4%) · Accent #AAD0FF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Start Free / Sign Up · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and stacked avatars & testimonials.
- Visual summary: Soft & Friendly (Dark canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.