Images, PDFs, video and audio made smaller on your own Mac. $29 once.
smolmac.com Utilities / File Conversion & Compression
- Monthly visits
- 7.3K
- Down27.3%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $20/mo
- Higher than 86% of peersNiche median $9/mo
- Launched
- 6mo ago
- 2026-05-22 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Speaking of software, I'm happily using https://smolmac.com/ lately after a million years on ImageOptim. No shade to ImageOptim, it just felt pretty locked in stone.
@chriscoyier · 2026-10-22 · 45 likes · 1 reposts · 7,599 views
Smol launched on Product HuntLaunch
The privacy-first AI Photo, PDF and Video compressor for Mac
May 22 · 6mo agoSource
MCP Server & Agent Ecosystem
- Ecosystem & integrations:
- Claude CodeCodexClaude
- Exposed tool capabilities:
- Image CompressorPDF CompressorVideo Compressor
Traffic sources
Traffic breakdown
Channels
- Organic Search27%
- Direct26%
- Referrals11%
- Display Ads10%
- Other26%
Countries
- United States100%
Search
Domain authority —Domain registered 2026-02-17
| Keyword | Monthly volume |
|---|---|
| compress image | 543.2K |
| smol | 24.1K |
| batch convert heic to jpg | 2,300 |
| smol compressor app | 450 |
| smol not intel | 90 |
Traffic data: Vaneform
Pricing
Trial: None · 2 paid tiers ($29–$49) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $20/mo, Higher than 86% of peers; “File Conversion & Compression” median is $9/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsOfficial blog & changelog
Recent articles & product updatesWhat Is EXIF Data? What It Stores, With a Real Dump
EXIF (Exchangeable image file format) is the specification that says how a camera writes its capture settings into an image file: shutter speed, aperture, ISO, lens, timestamp, orientation and, if location services were on, GPS coordinates.
H.265 vs H.264: 30% Smaller on Busy Clips, 1.7x the CPU
H.265 (HEVC) stores the same picture in fewer bits than H.264 (AVC). H.264 plays on more things. The standard’s developers cite around 50% savings. On our two test clips, at the same settings, H.265 saved 3% on calm footage and 30% on busy
PDF Too Big to Upload? Fix It in 30 Seconds
If your PDF is too big to upload, the fix is resolution, not compression settings in the abstract. Find the portal’s stated limit, then shrink the images inside the file until you are comfortably under it. That usually takes one pass. A 34.
How to Convert HEIC to JPG on Mac: 3 Free Ways (Measured)
Open the file in Preview, choose *File → Export…*, pick JPEG, and save. For a folder, run `sips -s format jpeg *.[hH][eE][iI][cC] --out jpg/` in Terminal. Both are built into macOS, both are free, and neither needs a download. What nobody t
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“The world's best image compressor.”
Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Direct Checkout / View Pricing · Trust bar: User Count, Rating, or Key Metrics
- Category Positioning Anchor
- Metrics Strip
- Customer Logo Wall
Palette · click to copy
- Typography
- 9.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 9.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Direct Checkout / View Pricing
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #09090b;
--surface: #17171a;
--foreground: #f2f1ec;
--muted-foreground: #929196;
--accent: #68b6f2;
--radius: 9999px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #09090B (~89%) · Surface #17171A (~1%) · Text #F2F1EC (~6%) · Muted Text #929196 (~3%) · Accent #68B6F2 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Metrics Strip, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Smol cost?
- Solo: $29/once; Team: $49/once; Enterprise: $20 a seat. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Smol get?
- Vaneform estimates 7.3K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Smol and what platforms does it support?
- Smol is catalogued under File Conversion & Compression: Images, PDFs, video and audio made smaller on your own Mac. $29 once.. Supported platforms: MCP Server, API.
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