Products

Smol

Uses AIMCPSkill

Images, PDFs, video and audio made smaller on your own Mac. $29 once.

smolmac.com Utilities / File Conversion & Compression

AI Benchmark
Desktop
Mobile
Monthly visits
7.3K
Down27.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$20/mo
Higher than 86% of peersNiche median $9/mo
Creators
Jano le Roux
@smolmacapp· 93 followers
Launched
6mo ago
2026-05-22 · Est.

Traffic

Last 12 months
Monthly visitsData through Sep 2026 · Oct 2026 pending
Events1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
  • Smol launched on Product HuntLaunch

    The privacy-first AI Photo, PDF and Video compressor for Mac

    May 22 · 6mo agoSource

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP ServerAgent SkillAPI
Ecosystem & integrations:
Claude CodeCodexClaude
Browse all MCP Server products →

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search27%
  • Direct26%
  • Referrals11%
  • Display Ads10%
  • Other26%

Countries

  • United States100%

Search

Domain authority —Domain registered 2026-02-17

KeywordMonthly volume
compress image543.2K
smol24.1K
batch convert heic to jpg2,300
smol compressor app450
smol not intel90

Traffic data: Vaneform

Pricing

Solo
$29/once
one Mac
Team
$49/once
three Macs
Enterprise
$20 a seat
5 to 500 seats

Trial: None · 2 paid tiers ($29–$49) · Enterprise custom tier · Observed 2026-11-03 · Pricing page

Entry price $20/mo, Higher than 86% of peers; “File Conversion & Compression” median is $9/mo.View pricing benchmark

Pages & changes

Tracked since 2026-05-22

Key pages

Weekly snapshots
smolmac.com/ Snapshot 2026-11-03

Official blog & changelog

Recent articles & product updates
  • 2026-11-14BlogRead post

    What Is EXIF Data? What It Stores, With a Real Dump

    EXIF (Exchangeable image file format) is the specification that says how a camera writes its capture settings into an image file: shutter speed, aperture, ISO, lens, timestamp, orientation and, if location services were on, GPS coordinates.

  • 2026-11-14BlogRead post

    H.265 vs H.264: 30% Smaller on Busy Clips, 1.7x the CPU

    H.265 (HEVC) stores the same picture in fewer bits than H.264 (AVC). H.264 plays on more things. The standard’s developers cite around 50% savings. On our two test clips, at the same settings, H.265 saved 3% on calm footage and 30% on busy

  • 2026-11-14BlogRead post

    PDF Too Big to Upload? Fix It in 30 Seconds

    If your PDF is too big to upload, the fix is resolution, not compression settings in the abstract. Find the portal’s stated limit, then shrink the images inside the file until you are comfortably under it. That usually takes one pass. A 34.

  • 2026-11-14BlogRead post

    How to Convert HEIC to JPG on Mac: 3 Free Ways (Measured)

    Open the file in Preview, choose *File → Export…*, pick JPEG, and save. For a folder, run `sips -s format jpeg *.[hH][eE][iI][cC] --out jpg/` in Terminal. Both are built into macOS, both are free, and neither needs a download. What nobody t

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“The world's best image compressor.”

Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.

Conversion path: Centered Headline + CTA + Pure Typography & Geometry → Direct Checkout / View Pricing · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score8.3 / 10
Typography
9.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Pure Typography & Geometry
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Dark · Airy
Corners & depth
Pill · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #09090b;
  --surface: #17171a;
  --foreground: #f2f1ec;
  --muted-foreground: #929196;
  --accent: #68b6f2;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #09090B (~89%) · Surface #17171A (~1%) · Text #F2F1EC (~6%) · Muted Text #929196 (~3%) · Accent #68B6F2 (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Pill; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Checkout / View Pricing · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Metrics Strip, Customer Logo Wall
- Spatial layout notes: Centered Headline + CTA hero structure paired with direct checkout / view pricing CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring centered headline + cta layout and pure typography & geometry visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Smol cost?
Solo: $29/once; Team: $49/once; Enterprise: $20 a seat. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Smol get?
Vaneform estimates 7.3K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Smol and what platforms does it support?
Smol is catalogued under File Conversion & Compression: Images, PDFs, video and audio made smaller on your own Mac. $29 once.. Supported platforms: MCP Server, API.

Related products in this category

Utilities / File Conversion & Compression

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.