SoBrief.com

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f7f7;
  --foreground: #080808;
  --muted-foreground: #737373;
  --accent: #e6a93a;
  --radius: 8px;
  --font-heading: "Iowan Old Style", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~83%) · Surface #F7F7F7 (~7%) · Text #080808 (~6%) · Muted Text #737373 (~3%) · Accent #E6A93A (~1%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Download App / Install Extension · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with download app / install extension CTA and stacked avatars & testimonials.
- Visual summary: Editorial (Light canvas, airy density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.