Products

Softr

AI-nativeEstablished Leader

Build secure portals and internal tools, no developer required.

softr.io Business Operations / Internal Tools & No-Code Databases

AI Benchmark
Desktop
Mobile
Monthly visits
568.9K
Up8.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$19/mo
Lower than 59% of peersNiche median $23.5/mo
Creators
Artur Mkrtchyan
No social account linkedCo-created with Mariam Hakobyan, Sam Dickie
Launched
7y ago
2019-09-24 · Est.

Traffic

Monthly visitsData through Sep 2026
Events9 changes · 2 marketing moves

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on DevHuntLaunch

    Softr — Build apps and portals on Airtable and other data

    Nov 7 · 6d agoLaunch page

  • Softr announces world tour event series across multiple citiesPromotions

    Softr announced dates for its world tour featuring AI build sprints and workshops in Lisbon, New York, Bezannes, London, and Berlin.

    Nov 6 · 7d agoX Post

  • Softr launched on Product HuntLaunch

    Build web apps & portals from Airtable, no code required

    Jun 9, 2021 · 5y agoSource

  • Softr launched on Product HuntLaunch

    From zero to a website in 5 mins, using building blocks.

    Aug 25, 2020 · 6y agoSource

  • Softr launched on BetaListLaunch

    Softr – Build powerful websites and web apps on Airtable, in 10 minutes — Build powerful websites and web apps on Airtable, in 10 minutes

    Sep 24, 2019 · 7y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
GetLatka64 team membersFunding $15.7M
2026-10-29Source

Softr is a no-code platform that enables individuals and businesses to build web applications on top of Airtable without design skills or a learning curve.

Traffic sources

Sep 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 2018-11-05

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Free
Free $0
Basic
$19/mo (billed annually)
Pro
$99/mo (billed annually)
Business
$329/mo (billed annually)

Trial: None · 3 paid tiers ($19–$329) · Observed 2026-11-03 · Pricing page

Entry price $19/mo, Lower than 59% of peers; “Internal Tools & No-Code Databases” median is $23.5/mo.View pricing benchmark

Pages & changes

Tracked since 2020-08-25

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 12d ago

    Homepage headline (H1) changed to “Build secure portals and internal tools, no developer required.”Positioning

    Build custom business apps — powered by AI, with no code.→Build secure portals and internal tools, no developer required.

  2. Nov 1 · 12d ago

    Removed technology: Cart FunctionalityFeatures

    Cart Functionality→—

  3. Nov 1 · 12d ago

    Adopted technology: EmotionFeatures

    —→Emotion

  4. Nov 1 · 12d ago

    Removed technology: Google Font APIFeatures

    Google Font API→—

  5. Nov 1 · 12d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

  6. Nov 1 · 12d ago

    Adopted technology: IntercomFeatures

    —→Intercom

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Build secure portals and internal tools, no developer required.”

Centered Headline + Input hero structure paired with start free / sign up CTA and user count, rating, or key metrics.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics

Palette · click to copy

5-D design score7.3 / 10
Typography
8.0
Color & Contrast
7.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Interactive Hero Demo / Tool
Conversion CTA
Start Free / Sign Up
Social proof
User Count, Rating, or Key Metrics
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Gradient Glow)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f7f8;
  --foreground: #111111;
  --muted-foreground: #6b7280;
  --accent: #1a1a1a;
  --radius: 4px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~72%) · Surface #F7F7F8 (~10%) · Text #111111 (~8%) · Muted Text #6B7280 (~6%) · Accent #1A1A1A (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Pain Relief & Replacement
- Hero components: Centered Prompt / Input
- Spatial layout notes: Centered Headline + Input hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Softr cost?
Free: Free $0; Basic: $19/mo (billed annually); Pro: $99/mo (billed annually); Business: $329/mo (billed annually). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Softr get?
Vaneform estimates 568.9K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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