Products
AI Benchmark
Desktop
Mobile
Monthly visits
7.7K
Down27.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$7.5/mo
Lower than 76% of peersNiche median $15/mo
Creators
Josh Burton
@athornz· 1,998 followers
Launched
2y ago
2024-10-29 · Est.

Traffic

Monthly visitsData through Oct 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Simple tax & accounting for New Zealand sole traders

    Oct 29, 2024 · 2y agoLaunch page

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct36%
  • Organic Search24%
  • Referrals21%
  • Email10%
  • Other8%

Countries

  • New Zealand91%
  • Pakistan9%

Search

Domain authority —Domain registered 2018-07-25

KeywordMonthly volume
gst calculator110.9K
solo80.6K
ird depreciation rates320
industry classification code nz, bic code for rigging and scaffolding190
withholding tax calculator nz40

Traffic data: Vaneform

Pricing

Basic
$15NZD per month + GST / $12.50 NZD per month billed yearly + GST
Premium
$27NZD per month + GST / $22.50 NZD per month billed yearly + GST

Trial: Free 14 day trial · Observed 2026-11-11 · Pricing page

Entry price $7.5/mo, Lower than 76% of peers; “Tax” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2024-10-29

Key pages

Weekly snapshots
www.soloapp.nz/ Snapshot 2026-11-12

Changes

  1. Nov 1 · 14d ago

    Adopted technology: Amazon S3Features

    —→Amazon S3

    At the time: 7.7K visits/mo6 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: Amazon Web ServicesFeatures

    —→Amazon Web Services

    At the time: 7.7K visits/mo6 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 7.7K visits/mo6 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: 7.7K visits/mo6 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: Cloudflare TurnstileFeatures

    —→Cloudflare Turnstile

    At the time: 7.7K visits/mo6 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: TrustindexFeatures

    —→Trustindex

    At the time: 7.7K visits/mo6 concurrent moves

Design

First-screen visual analysis & :root CSS

Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Take control of your taxes”

Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Open Sans
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f4f6;
  --foreground: #333333;
  --muted-foreground: #777777;
  --accent: #21ce99;
  --radius: 9999px;
  --font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~69%) · Surface #F4F4F6 (~18%) · Text #333333 (~7%) · Muted Text #777777 (~3%) · Accent #21CE99 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Solo cost?
Basic: $15NZD per month + GST / $12.50 NZD per month billed yearly + GST; Premium: $27NZD per month + GST / $22.50 NZD per month billed yearly + GST. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Solo get?
Vaneform estimates 7.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Solo and what platforms does it support?
Solo is catalogued under Tax: Take control of your taxes. Supported platforms: Mobile App.

Related products in this category

Finance / Tax

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.