- Monthly visits
- 7.7K
- Down27.5%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $7.5/mo
- Lower than 76% of peersNiche median $15/mo
- Launched
- 2y ago
- 2024-10-29 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- I will never understand why Google replaced a newly introduced gemini cli with one not called gemini.
@athornz · 2026-08-27 · 1 likes · 0 reposts · 149 views
Launched on Product HuntLaunch
Simple tax & accounting for New Zealand sole traders
Oct 29, 2024 · 2y agoLaunch page
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct36%
- Organic Search24%
- Referrals21%
- Email10%
- Other8%
Countries
- New Zealand91%
- Pakistan9%
Search
Domain authority —Domain registered 2018-07-25
| Keyword | Monthly volume |
|---|---|
| gst calculator | 110.9K |
| solo | 80.6K |
| ird depreciation rates | 320 |
| industry classification code nz, bic code for rigging and scaffolding | 190 |
| withholding tax calculator nz | 40 |
Traffic data: Vaneform
Pricing
Trial: Free 14 day trial · Observed 2026-11-11 · Pricing page
Entry price $7.5/mo, Lower than 76% of peers; “Tax” median is $15/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Take control of your taxes”
Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Pain Relief & Replacement
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Open Sans
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Soft & Friendly (with Enterprise Clean)
Warm low-saturation pastels, generous rounded corners, and approachable illustrations.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f4f4f6;
--foreground: #333333;
--muted-foreground: #777777;
--accent: #21ce99;
--radius: 9999px;
--font-heading: "Open Sans", ui-sans-serif, system-ui, sans-serif;
--font-body: "Open Sans", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~69%) · Surface #F4F4F6 (~18%) · Text #333333 (~7%) · Muted Text #777777 (~3%) · Accent #21CE99 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Soft & Friendly (Light canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Solo cost?
- Basic: $15NZD per month + GST / $12.50 NZD per month billed yearly + GST; Premium: $27NZD per month + GST / $22.50 NZD per month billed yearly + GST. Observed 2026-11-11. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Solo get?
- Vaneform estimates 7.7K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Solo and what platforms does it support?
- Solo is catalogued under Tax: Take control of your taxes. Supported platforms: Mobile App.
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