Products

SparkToro

Uses AIMCP

Your customers won't tell you where they go online. SparkToro will.

sparktoro.com Data & Analytics / Market & Competitive Intelligence

AI Benchmark
Desktop
Mobile
Monthly visits
94.1K
Up1.7%MoMSep 2026
ARR
$1.5MClaimed
≈ $125K/mo · 2026-11-07Starter Story
Entry price
$38/mo
Higher than 63% of peersNiche median $25/mo
Creators
Casey Henry
@caseyhen· 6,131 followersCo-created with Rand Fishkin
Launched
8y ago
2018-05-30 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
Monthly equivalent revenueSelf-reported, unverified · Starter Story
  • Nov 2026$125KSelf-reported $1.5M/yr · monthly equiv.
Events2 revenue disclosures · 6 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-07$1.5M/yr(≈ $125K/mo)ClaimedStarter Story

    “SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years”

  • 2026-11-06$75K/moClaimedStarter Story

    “This Moz Co-Founder Created An Online Tool That Reached $75K MRR In Just 6 Months”

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Audience Intelligence for Everyone

    Apr 27, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Discover your audience's sources of influence

    Apr 22, 2020 · 6y agoLaunch page

  • Launched on Show HN (3 pts · 1 comments)Launch

    We Built a Search Engine to Uncover Any Audience's Sources of Influence

    Apr 22, 2020 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    The true influence of any Twitter account

    Jul 12, 2018 · 8y agoLaunch page

  • Launched on Product HuntLaunch

    The Front Page of the Web Marketing World

    May 30, 2018 · 8y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story1 team members
2021-10-27Source

This Moz Co-Founder Created An Online Tool That Reached $75K MRR In Just 6 Months

Starter Story1 team members
2022-12-30Source

SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP Server
Browse all MCP Server products →

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct48%
  • Organic Search29%
  • Referrals10%
  • Social6%
  • Other7%

Countries

  • United States38%
  • Canada8%
  • Malaysia5%
  • India5%
  • United Kingdom4%

Search

Domain authority —Domain registered 2017-09-12

KeywordMonthly volume
sparktoro15.4K
rand fishkin3,580
spark toro930
sparktoro:250
similarweb zero click search data sparktoro140

Traffic data: Vaneform

Pricing

Personal
$38/mo
Billed annually $450/yr
4 reports/month · Single user only
Business
$112/mo
Billed annually $1344/yr
25 reports/month · 10 users
Agency
$225/mo
Billed annually $2700/yr
250 reports/month · 100 users

Trial: None · 3 paid tiers ($38–$225) · Observed 2026-11-03 · Pricing page

Entry price $38/mo, Higher than 63% of peers; “Market & Competitive Intelligence” median is $25/mo.View pricing benchmark

Pages & changes

Tracked since 2020-04-22

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “YOUR CUSTOMERS WON'T TELL YOU WHERE THEY GO ONLINE.”Positioning

    How do you get better ROI from Content, SEO, Social, PR, and Performance Marketing?→YOUR CUSTOMERS WON'T TELL YOU WHERE THEY GO ONLINE.

  2. Nov 1 · 13d ago

    Adopted technology: Cloudflare Browser InsightsFeatures

    —→Cloudflare Browser Insights

  3. Nov 1 · 13d ago

    Removed technology: Google OptimizeFeatures

    Google Optimize→—

  4. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

  5. Nov 1 · 13d ago

    Adopted technology: SentryFeatures

    —→Sentry

  6. Nov 1 · 13d ago

    Adopted technology: WistiaFeatures

    —→Wistia

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Your customers won't tell you where they go online. SparkToro will.”

Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up

Palette · click to copy

5-D design score7.4 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
8.0

Structure

Fonts
Proxima Nova
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #6067ee;
  --surface: #f8faf7;
  --foreground: #ffffff;
  --muted-foreground: #e5e7f8;
  --accent: #ffeb00;
  --radius: 8px;
  --font-heading: "Proxima Nova", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Proxima Nova", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #6067EE (~56%) · Surface #F8FAF7 (~24%) · Text #FFFFFF (~4%) · Muted Text #E5E7F8 (~2%) · Accent #FFEB00 (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does SparkToro cost?
Personal: $38/mo (annual billing available); Business: $112/mo (annual billing available); Agency: $225/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does SparkToro get?
Vaneform estimates 94.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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