Your customers won't tell you where they go online. SparkToro will.
sparktoro.com Data & Analytics / Market & Competitive Intelligence
- Monthly visits
- 94.1K
- Up1.7%MoMSep 2026
- Entry price
- $38/mo
- Higher than 63% of peersNiche median $25/mo
- Launched
- 8y ago
- 2018-05-30 · Est.
Traffic & revenue
- Nov 2026$125KSelf-reported $1.5M/yr · monthly equiv.
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“SparkToro Update: How We Hit $1.5M ARR And 1,500+ Paying Customers in Two Years”
“This Moz Co-Founder Created An Online Tool That Reached $75K MRR In Just 6 Months”
Marketing moves
Launches, search & content, referrals, promotions- NEW Beta test: https://sparktoro.com/resources/audience-quiz 1) fill out the 3-question quiz 2) describe your product + customer 3) Give a 👍or 👎 to the results (to let us know which segments seem legit) We're hoping to launch this in a
@randfish · 2026-10-08 · 20 likes · 4 reposts · 5,287 views
- 1) Connect @sparktoro to @claudeai 2) Run report analyzing the audience for an upcoming webinar 3) Get a great list of potential co-hosts... well, except for one weird option 🫠
@randfish · 2026-09-09 · 11 likes · 0 reposts · 5,466 views
- NEW FEATURE in @sparktoro: muted color palette My cofounder noticed a couple interesting comments in our cancellation survey, and built this in response 👇
@randfish · 2026-08-28 · 15 likes · 0 reposts · 10K views
Launched on Product HuntLaunch
Discover your audience's sources of influence
Apr 22, 2020 · 6y agoLaunch page
Launched on Show HN (3 pts · 1 comments)Launch
We Built a Search Engine to Uncover Any Audience's Sources of Influence
Apr 22, 2020 · 6y agoLaunch page
Launched on Product HuntLaunch
The true influence of any Twitter account
Jul 12, 2018 · 8y agoLaunch page
Launched on Product HuntLaunch
The Front Page of the Web Marketing World
May 30, 2018 · 8y agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsMCP Server & Agent Ecosystem
Agent, MCP & Developer Integration
MCP Server- Exposed tool capabilities:
- Audience ResearchPreferred Social NetworksDemographicsWebsite visitationSearch keywords
Traffic sources
Traffic breakdown
Channels
- Direct48%
- Organic Search29%
- Referrals10%
- Social6%
- Other7%
Countries
- United States38%
- Canada8%
- Malaysia5%
- India5%
- United Kingdom4%
Search
Domain authority —Domain registered 2017-09-12
| Keyword | Monthly volume |
|---|---|
| sparktoro | 15.4K |
| rand fishkin | 3,580 |
| spark toro | 930 |
| sparktoro: | 250 |
| similarweb zero click search data sparktoro | 140 |
Traffic data: Vaneform
Pricing
Trial: None · 3 paid tiers ($38–$225) · Observed 2026-11-03 · Pricing page
Entry price $38/mo, Higher than 63% of peers; “Market & Competitive Intelligence” median is $25/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homesparktoro.com/
- Pricingsparktoro.com/pricing Snapshot 2026-11-03
- Featuressparktoro.com/feature/take-action Snapshot 2026-11-03
Changes
Design
Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Your customers won't tell you where they go online. SparkToro will.”
Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up
- Pain Relief & Replacement
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Proxima Nova
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop
Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.
## Design Tokens
```css
:root {
--background: #6067ee;
--surface: #f8faf7;
--foreground: #ffffff;
--muted-foreground: #e5e7f8;
--accent: #ffeb00;
--radius: 8px;
--font-heading: "Proxima Nova", ui-sans-serif, system-ui, sans-serif;
--font-body: "Proxima Nova", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #6067EE (~56%) · Surface #F8FAF7 (~24%) · Text #FFFFFF (~4%) · Muted Text #E5E7F8 (~2%) · Accent #FFEB00 (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does SparkToro cost?
- Personal: $38/mo (annual billing available); Business: $112/mo (annual billing available); Agency: $225/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does SparkToro get?
- Vaneform estimates 94.1K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
Related products in this category
These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.
| Product | Entry price | Visits | Revenue |
|---|---|---|---|
| DolphinRadarGiantYour All-in-One Instagram Tool | $2.75/mo | 13.6M | Undisclosed |
| ArtificialAnalysisGiantAI Model & API Providers Analysis | $417/mo | 10.3M | Undisclosed |
| OSIRISSelf-hosting guide, interface reference, and the complete API reference for all 57 OSIRIS endpoints. | — | 4.3M | Undisclosed |
| AppBrainLook up any app | $75/mo | 4M | Undisclosed |
| TracxnTechnology + Human-in-the-Loop for Deal Discovery | — | 3M | Undisclosed |
| CrunchbaseBefore It's News, It's In Crunchbase | — | 2.9M | Undisclosed |