Products
AI Benchmark
Desktop
Mobile
Monthly visits
108.4K
Down7.5%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$99/mo
Higher than 75% of peersNiche median $29.99/mo
Creators
Wil Schroter
@wilschroter· 14.4K followers
Launched
27y ago
1999-02-24 · Est.

Traffic

Monthly visitsData through Oct 2026

Marketing moves

Launches, search & content, referrals, promotions
  • New product launchLaunch

    Feb 24, 1999 · 27y agoWebsite

Traffic sources

Oct 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered 1999-02-24

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Free
Free
50 messages to Wil.ai
Startups Pro
$99/mo
Billed annually $83.25/mo-16%
Advisor Team
$399/mo
Billed annually $333.25/mo-16%

Trial: None · Free tier included · 2 paid tiers ($99–$399) · Up to 16% off annually · Observed 2026-11-03 · Pricing page

Entry price $99/mo, Higher than 75% of peers; “Fundraising & Cap Tables” median is $29.99/mo.View pricing benchmark

Pages & changes

Tracked since 2026-08-10

Key pages

Weekly snapshots
www.startups.com/ Snapshot 2026-11-04

Changes

No pricing, plan, or positioning changes detected since tracking started.

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Startup Growth Engine”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try

Palette · click to copy

5-D design score7.1 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Interactive Hero Demo / Tool
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #14131c;
  --surface: #221f30;
  --foreground: #f4f2f8;
  --muted-foreground: #9a96a8;
  --accent: #f97316;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #14131C (~52%) · Surface #221F30 (~22%) · Text #F4F2F8 (~10%) · Muted Text #9A96A8 (~8%) · Accent #F97316 (~8%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Custom Illustration
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Startups cost?
Free: Free; Startups Pro: $99/mo (annual billing available); Advisor Team: $399/mo (annual billing available). Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Startups get?
Vaneform estimates 108.4K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Startups and what platforms does it support?
Startups is catalogued under Fundraising & Cap Tables: Startup Growth Engine. Supported platforms: API.

Related products in this category

Finance / Fundraising & Cap Tables

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.