Startups.RIP

# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #f6f3ee;
  --surface: #efebe4;
  --foreground: #1a1a1a;
  --muted-foreground: #8a847a;
  --accent: #e07a2f;
  --radius: 8px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #F6F3EE (~52%) · Surface #EFEBE4 (~22%) · Text #1A1A1A (~12%) · Muted Text #8A847A (~8%) · Accent #E07A2F (~6%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Minimal Logo + Action
- Theme & density: Light · Balanced
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Brand Manifesto & Curiosity
- Hero components: Floating Multi-Cards
- Spatial layout notes: Centered Headline + CTA hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Editorial (Light canvas, balanced density) featuring centered headline + cta layout and photography / live video visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.