Step
BANKING FOR THE NEXT GENERATION
step.com Google Play App StoreFinance / Banking, Lending & Insurance
- Monthly visits
- 202.9K
- Down11.1%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Unknown
- Freemium model, plan pricing not identified yet
- Launched
- 7y ago
- 2019-01-29 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- Are you ready for your dream job? No resume required, just a quick 60 second video. Submit at https://step.com/dreamjob #StepsNextBeast
@step · 2026-11-05 · 4 likes · 2 reposts · 834 views
Store data
Build, Spend, Save, and Borrow
- Rating
- ★ 4.3831.9K ratings
- Install scale
- 1,000,000+Min 1M installs
- Price & IAP
- FreeNo in-app purchases
- First released
- 2019-01-29Store metadata
With Step, you can build credit for free, get cashback, borrow up to $250 cash, and improve your financial future all in one app that is trusted by over 7 million people.
Step is the ultimate money app to help you build credit, grow your savings, borrow money with no interest, and get cashback. Trusted by over 7 million users, Step puts more money in your pocket and helps you become more financially independent, giving you the freedom to chase your dreams. Why Step: BUILD CREDIT FOR FREE: The average Step user boosts their credit score by 57 points in their first year. CASHBACK ON EVERY PURCHASE: Get at least 1% cashback on every card purchase and up to 10% at rotating merchants EARN 3% ON YOUR SAVINGS: Unlock one of the highest savings rates in the country, FDIC-insured up to $1M. EARN OVER $200/MONTH: Get paid to play games, take surveys, and more. GET UP TO $250 WITH STEP EARLYPAY: Don’t wait for payday. Get fast cash when you need it most. No interest. No stress. No direct deposit needed. Access between $20 - $250. More Reasons to Love Step: • Free credit building at any age • Step Visa Card accepted everywhere Visa is around the world • Safe and secure with built-in fraud protection with Visa’s Zero Liability Policy • Merchant blocking features • No security deposit, no interest, and no hidden fees *Step is a financial technology company, not a bank. Banking services provided by Evolve Bank & Trust, Member FDIC. 1. Not everyone will qualify. Must be 18 years or older. To be eligible for loans over $100 a minimum qualifying direct deposit to your Step account is required. Offer can go up with on-time payments. Instant Transfers are available for a fee. Instant Transfers typically occur in seconds, but may take up to 30 minutes. Not all users will qualify. 2. Average based on analysis conducted by TransUnion based on 594 Step users aged 21-27 with a positive increase in their credit score within a 360-day period beginning from the first instance of Step reporting to the credit bureau. 3. Requires Step Black enrollment, either through qualifying direct deposit or paid monthly membership. Ability to earn $200+ in the form of credits on purchases or statement credits for purchases with select Step Black partners, as will be advertised. Step does not provide, endorse, or guarantee any third-party product, service, information or recommendation listed above. The third parties listed are solely responsible for their products and services, and all trademarks listed are the property of their respective owners. Enrollment may be required.
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search33%
- Referrals11%
- Social9%
- Other8%
Countries
- United States77%
- Canada3%
- Germany2%
- India2%
- Vietnam2%
Search
Domain authority —Domain registered 1997-12-11
| Keyword | Monthly volume |
|---|---|
| step | 63.2K |
| step mr beast | 800 |
| credit card for teens | 650 |
| step fintech | 500 |
| step cash advance | 250 |
Traffic data: Vaneform
Pricing
Pricing page does not list plan prices.
Trial: None · Observed 2026-11-03 · Pricing page
Pages & changes
Key pages
Weekly snapshots- Homestep.com/
- Pricingstep.com/ Snapshot 2026-11-03
- Featuresstep.com/earlypay-get-paid-before-payday Snapshot 2026-11-03
Changes
Design
Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“BANKING FOR THE NEXT GENERATION”
Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: User Count, Rating, or Key Metrics
- Target Audience Callout
- Large Hero Product Shot
- Metrics Strip
- Customer Logo Wall
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 7.0
Structure
- Fonts
- Archivo Black / Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow (with Soft & Friendly)
Luminous radial glows and translucent glass panels, widely used across modern AI products.
## Design Tokens
```css
:root {
--background: #0a0a0a;
--surface: #17171c;
--foreground: #ffffff;
--muted-foreground: #b8b8c2;
--accent: #ff4fa3;
--radius: 9999px;
--font-heading: "Archivo Black", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #0A0A0A (~46%) · Surface #17171C (~18%) · Text #FFFFFF (~16%) · Muted Text #B8B8C2 (~8%) · Accent #FF4FA3 (~12%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Target Audience Callout
- Hero components: Large Hero Product Shot, Metrics Strip, Customer Logo Wall
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and user count, rating, or key metrics.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does Step get?
- Vaneform estimates 202.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Step and what platforms does it support?
- Step is catalogued under Banking, Lending & Insurance: BANKING FOR THE NEXT GENERATION. Supported platforms: Mobile App.
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