Products

stepFORM

Quiz and Form Builder

stepform.io TelegramBusiness Operations / Forms & Surveys

AI Benchmark
Desktop
Mobile
Monthly visits
60.1K
Up16.6%MoMOct 2026
MRR
$4,000Claimed
Disclosed 2026-09-29Indie Hackers
Entry price
$14/mo
Lower than 55% of peersNiche median $15/mo
Creators
Jason Ashton
No social account linked
Launched
6y ago
2019-12-27 · Est.

Traffic & revenue

Monthly visitsData through Oct 2026
MRRSelf-reported, unverified · Indie Hackers
  • Sep 2026$4,000Self-reported MRR · unverified
Events1 revenue disclosure · 2 changes

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on BetaListLaunch

    stepFORM – A builder for creating order forms, online surveys and quizzes — A builder for creating order forms, online surveys and quizzes

    Dec 29, 2019 · 6y agoLaunch page

  • Launched on Product HuntLaunch

    Builder for creating order forms, online surveys and quizzes

    Dec 27, 2019 · 6y agoLaunch page

Traffic sources

Oct 2026

Traffic breakdown

No traffic channel or country breakdown data for this website yet.

Search

Domain authority —Domain registered Unknown

No search keyword data for this website yet.

Traffic data: Vaneform

Pricing

Free
Free
5 folders · 5 forms · 3 pages per form · 50 responses per month · 5 000 views per month · 30 elements per form
Beginner
$14/mo
Billed annually $11.2/mo-20%
10 folders · 20 forms · 10 pages per form · 200 responses per month · 50 000 views per month · 100 elements per form
Pro
$26/mo
Billed annually $20.8/mo-20%
50 folders · 50 forms · 50 pages per form · 1 000 responses per month · 100 000 views per month · 300 elements per form
Enterprise
Unknown

Trial: We provide each new user with a trial period of the «Beginner» tariff for a period of 7 days. · Free tier included · 2 paid tiers ($14–$26) · Up to 20% off annually · Enterprise custom tier · Observed 2026-11-09 · Pricing page

Entry price $14/mo, Lower than 55% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark

Pages & changes

Tracked since 2019-12-27

Key pages

Weekly snapshots
stepform.io/ Snapshot 2026-11-10

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “Quiz and Form Builder”Positioning

    Конструктор форм и квизов→Quiz and Form Builder

    At the time: 60.1K visits/mo1 concurrent move
  2. Nov 1 · 15d ago

    Homepage title changed to “Form and Quiz Builder — stepFORM”Positioning

    Конструктор форм и квизов — stepFORM→Form and Quiz Builder — stepFORM

    At the time: 60.1K visits/mo1 concurrent move

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Quiz and Form Builder”

Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.5 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Montserrat
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Soft & Friendly)

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #4b4afb;
  --surface: #f8f8fc;
  --foreground: #ffffff;
  --muted-foreground: #000000;
  --accent: #ffffff;
  --radius: 16px;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #4B4AFB (~52%) · Surface #F8F8FC (~35%) · Text #FFFFFF (~6%) · Muted Text #000000 (~4%) · Accent #FFFFFF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does stepFORM cost?
Free: Free; Beginner: $14/mo (annual billing available); Pro: $26/mo (annual billing available); Enterprise: Unknown. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does stepFORM get?
Vaneform estimates 60.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is stepFORM and what platforms does it support?
stepFORM is catalogued under Forms & Surveys: Quiz and Form Builder. Supported platforms: Web.
What is stepFORM's publicly disclosed revenue?
Indie Hackers records a founder-reported figure of $4,000 /mo stated on 2026-09-29.Source

Related products in this category

Business Operations / Forms & Surveys

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