- Monthly visits
- 60.1K
- Up16.6%MoMOct 2026
- Entry price
- $14/mo
- Lower than 55% of peersNiche median $15/mo
- Launched
- 6y ago
- 2019-12-27 · Est.
Traffic & revenue
- Sep 2026$4,000Self-reported MRR · unverified
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by dateMarketing moves
Launches, search & content, referrals, promotionsLaunched on BetaListLaunch
stepFORM – A builder for creating order forms, online surveys and quizzes — A builder for creating order forms, online surveys and quizzes
Dec 29, 2019 · 6y agoLaunch page
Launched on Product HuntLaunch
Builder for creating order forms, online surveys and quizzes
Dec 27, 2019 · 6y agoLaunch page
Traffic sources
Traffic breakdown
No traffic channel or country breakdown data for this website yet.
Search
Domain authority —Domain registered Unknown
No search keyword data for this website yet.
Traffic data: Vaneform
Pricing
Trial: We provide each new user with a trial period of the «Beginner» tariff for a period of 7 days. · Free tier included · 2 paid tiers ($14–$26) · Up to 20% off annually · Enterprise custom tier · Observed 2026-11-09 · Pricing page
Entry price $14/mo, Lower than 55% of peers; “Forms & Surveys” median is $15/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Quiz and Form Builder”
Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Category Positioning Anchor
- Large Hero Product Shot
- Floating Multi-Cards
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Montserrat
- Hero layout
- Split Copy & Visual
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Balanced
- Corners & depth
- Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop (with Soft & Friendly)
Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.
## Design Tokens
```css
:root {
--background: #4b4afb;
--surface: #f8f8fc;
--foreground: #ffffff;
--muted-foreground: #000000;
--accent: #ffffff;
--radius: 16px;
--font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
--font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #4B4AFB (~52%) · Surface #F8F8FC (~35%) · Text #FFFFFF (~6%) · Muted Text #000000 (~4%) · Accent #FFFFFF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Large Hero Product Shot, Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring split copy & visual layout and product ui screenshot / component visuals.
## Avoid
- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does stepFORM cost?
- Free: Free; Beginner: $14/mo (annual billing available); Pro: $26/mo (annual billing available); Enterprise: Unknown. Observed 2026-11-09. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does stepFORM get?
- Vaneform estimates 60.1K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is stepFORM and what platforms does it support?
- stepFORM is catalogued under Forms & Surveys: Quiz and Form Builder. Supported platforms: Web.
- What is stepFORM's publicly disclosed revenue?
- Indie Hackers records a founder-reported figure of $4,000 /mo stated on 2026-09-29.Source
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