Products

Stone Journal

A naturally robust apron built from water resistant 16oz duck cotton canvas.

stonejournal.co Hardware & Physical Products / Consumer Goods Brands

AI Benchmark
Desktop
Mobile
Monthly visits
<5K
Sep 2026
MRR
$100KClaimed
Disclosed 2026-11-07Starter Story
Entry price
One-time
No monthly subscription pricing
Creators
Stefan Johnson
No social account linked
Launched
7y ago
2019-03-11 · Est.

Traffic & revenue

Monthly visitsData through Sep 2026
MRRSelf-reported, unverified · Starter Story
  • Nov 2026$100KSelf-reported MRR · unverified
  • Sep 2026$25KSelf-reported MRR · unverified
Events2 revenue disclosures

Revenue evidence

Publicly disclosed & verified revenue figures, sorted by date
  • 2026-11-07$100K/moClaimedStarter Story

    “How We Launched A Notebook For Chefs That Went Viral On Kickstarter”

  • 2026-09-29$25K/moClaimedIndie Hackers

Marketing moves

Launches, search & content, referrals, promotions

  • Launched on Product HuntLaunch

    Waterproof notebook designed for Sommeliers

    Apr 1, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    The notebook designed for chefs

    Mar 11, 2019 · 7y agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Starter Story5 team members
2019-06-10Source

How We Launched A Notebook For Chefs That Went Viral On Kickstarter

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search31%
  • Direct23%
  • Social10%
  • Display Ads8%
  • Other27%

Countries

  • United States100%

Search

Domain authority —Domain registered 2018-11-24

KeywordMonthly volume
gaggan anand1,990
stone paper notebook1,540
knife roll730
recipe journal640
dry beans nigeria340

Traffic data: Vaneform

Pricing

Website does not list public plan prices.

Trial: None · Observed 2026-11-04 · Source page

Pages & changes

Tracked since 2019-03-11

Key pages

Weekly snapshots

Changes

No pricing, plan, or positioning changes detected since tracking started.

Questions & evidence

How much website traffic does Stone Journal get?
Vaneform estimates <5K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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