Products

Subbly

AI-nativeMCP

Great subscription ecommerce, by default.

subbly.co Commerce & Retail / Online Store Builders

AI Benchmark
Desktop
Mobile
Monthly visits
50.1K
Down20.3%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$69/mo
Higher than 81% of peersNiche median $19/mo
Creators
Stefan Pretty
@stefanpretty· 872 followers
Launched
12y ago
2014-02-27 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events16 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    Start and run a subscription box business, quickly & easily!

    Jul 10, 2014 · 12y agoLaunch page

  • Launched on Show HN (2 pts)Launch

    Subbly – Subscription Ecommerce made seriously simple

    Feb 27, 2014 · 12y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct60%
  • Organic Search12%
  • Referrals10%
  • Paid Search7%
  • Other10%

Countries

  • United States36%
  • United Kingdom12%
  • Canada8%
  • Vietnam7%
  • Germany6%

Search

Domain authority —Domain registered 2013-11-26

KeywordMonthly volume
subbly1,730
shopify subscriptions app1,020
subbly login220
subscription plan maker150
biggest brands with subscription based130

Traffic data: Vaneform

Pricing

Subbly
$69/mo
Billed annually $621/yr-25%
1 team member · 100 automations, 1,000 actions a month · 500 inventory items · 100 AI-written automation messages
Max
$149/mo
Billed annually $1341/yr-25%
5 team members · 200 automations, 5,000 actions a month · 750 inventory items · 1,500 AI-written automation messages
Subbly X
$499/mo
Unlimited team, automations and inventory

Trial: Build free for 3 days · 3 paid tiers ($69–$499) · Up to 25% off annually · Observed 2026-11-03 · Pricing page

Entry price $69/mo, Higher than 81% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark

Pages & changes

Tracked since 2014-07-10

Key pages

Weekly snapshots
www.subbly.co/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Great subscription ecommerce, by default.”Positioning

    Build your perfect subscriber flow, without any plugins or code.→Great subscription ecommerce, by default.

  2. Nov 1 · 13d ago

    Removed technology: CalendlyFeatures

    Calendly→—

  3. Nov 1 · 13d ago

    Removed technology: FlickityFeatures

    Flickity→—

  4. Nov 1 · 13d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

  5. Nov 1 · 13d ago

    Removed technology: HotjarFeatures

    Hotjar→—

  6. Nov 1 · 13d ago

    Adopted technology: LiveIntentFeatures

    —→LiveIntent

Design

First-screen visual analysis & :root CSS

Gradient Glow (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Great subscription ecommerce, by default.”

Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.

Conversion path: Centered Headline + Input + Interactive Hero Demo / Tool → Direct Input / Instant Try

Palette · click to copy

5-D design score7.6 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Inter
Primary visual
Interactive Hero Demo / Tool
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Large Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #5eb89a;
  --surface: #ffffff;
  --foreground: #111111;
  --muted-foreground: #4a4a4a;
  --accent: #1aa36a;
  --radius: 16px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #5EB89A (~48%) · Surface #FFFFFF (~16%) · Text #111111 (~14%) · Muted Text #4A4A4A (~8%) · Accent #1AA36A (~14%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Large Radius; use elevation shadows to separate layers
- Primary visual medium: Interactive Hero Demo / Tool
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Gradient Glow (Light canvas, airy density) featuring centered headline + input layout and interactive hero demo / tool visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Subbly cost?
Subbly: $69/mo (annual billing available); Max: $149/mo (annual billing available); Subbly X: $499/mo. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Subbly get?
Vaneform estimates 50.1K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Subbly and what platforms does it support?
Subbly is catalogued under Online Store Builders: Great subscription ecommerce, by default.. Supported platforms: MCP Server, API.

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