AI powered monetization stack for mobile apps
superwall.com App StoreMarketing / Conversion Optimization & Social Proof
- Monthly visits
- 177.6K
- Down21.8%MoMSep 2026
- Entry price
- $49/mo
- Higher than 72% of peersNiche median $19/mo
- Launched
- 20mo ago
- 2025-03-12 · Est.
Traffic & revenue
Revenue evidence
Publicly disclosed & verified revenue figures, sorted by date“Superwall's annual recurring revenue was $3.6M in 2025, as Jake Mor said on camera.”
Marketing moves
Launches, search & content, referrals, promotionsSuperwall adds SOS button for high-tier dashboard accountsProduct Activity
Superwall is adding an SOS button to dashboards paying more than $1k/mo. Pressing the button opens an iMessage directly to the founders.
Nov 7 · 7d agoBuild in PublicX Post
Superwall reports shipping velocity up 5x year over yearProduct Activity
Superwall's shipping velocity, measured in pull requests, increased 5x year over year, shipping more in the month so far than all of November of the previous year.
Nov 6 · 8d agoBuild in PublicMilestoneX Post
Superwall Android SDK 2.9.0 adds subscription upgrades and downgradesProduct Activity
Superwall says Android SDK 2.9.0 lets a paywall Purchase action replace a user's existing subscription instead of selling a second one, upgrading, downgrading, or switching the plan that shares the same entitlement. Replacement modes include the store default, charging the prorated difference now, or charging the full price now.
Nov 6 · 8d agoX Post
Superwall awards $1000 Superwall Wednesday discountPromotions
Superwall says this week's #SuperwallWednesday goes to @pavocristat and that a $1000 discount is already applied to their Superwall account.
Nov 5 · 9d agoX Post
Superwall lets paywalls block prepaid cardsProduct Activity
Superwall says framework paywalls can now tell Stripe to refuse prepaid cards, per paywall or per button, using checkout prepaidCards set to block. Anyone who tries a prepaid card sees Stripe decline it and can pay with another card.
Nov 5 · 9d agoBuild in PublicX Post
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metricsSuperwall is a mobile paywall infrastructure company that enables app developers to add subscription paywalls in two lines of code and then run advanced experiments to optimize conversion rates.
MCP Server & Agent Ecosystem
- Exposed tool capabilities:
- Paywall OptimizationA/B TestingPaywall EditorPaywall A/B TestingAudience TargetingFlows
Store data
- Rating
- ★ 4.781.1M ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2012-08-09251 MB
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Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct79%
- Organic Search13%
- Social3%
- Other5%
Countries
- United States20%
- Canada18%
- Georgia12%
- India11%
- Indonesia5%
Search
Domain authority 75Domain registered 2000-08-30
| Keyword | Monthly volume |
|---|---|
| paywall | 85.2K |
| superwall | 24.9K |
| superwall mcp | 1,480 |
| cal ai paywall | 950 |
| superwall pricing | 440 |
Traffic data: Vaneform
Pricing
Trial: None · Free tier included · 2 paid tiers ($49–$199) · Enterprise custom tier · Observed 2026-11-03 · Pricing page
Entry price $49/mo, Higher than 72% of peers; “Conversion Optimization & Social Proof” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homesuperwall.com/
- Pricingsuperwall.com/pricing Snapshot 2026-11-03
- Featuressuperwall.com/features?category=monetization Snapshot 2026-11-03
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Editorial (Light canvas, airy density) featuring centered headline + input layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“AI powered monetization stack for mobile apps”
Centered Headline + Input hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.
Conversion path: Centered Headline + Input + Pure Typography & Geometry → Email Capture / Waitlist · Trust bar: User Count, Rating, or Key Metrics
- Category Positioning Anchor
- Metrics Strip
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Instrument Serif / Inter
- Hero layout
- Centered Headline + Input
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Email Capture / Waitlist
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Precision Swiss Grid)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #f7f6f1;
--surface: #ffffff;
--foreground: #111111;
--muted-foreground: #8a8a86;
--accent: #3ec6e0;
--radius: 9999px;
--font-heading: "Instrument Serif", serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #F7F6F1 (~62%) · Surface #FFFFFF (~14%) · Text #111111 (~12%) · Muted Text #8A8A86 (~7%) · Accent #3EC6E0 (~5%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Email Capture / Waitlist · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Category Positioning Anchor
- Hero components: Metrics Strip
- Spatial layout notes: Centered Headline + Input hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.
- Visual summary: Editorial (Light canvas, airy density) featuring centered headline + input layout and pure typography & geometry visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Superwall cost?
- Indie: Free; Startup: $49/mo; Scale: $199/mo; Enterprise: Contact sales. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Superwall get?
- Vaneform estimates 177.6K website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source
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