SURF INC.

# Design Brief: Soft & Friendly (with Retro & Nostalgic)

Warm low-saturation pastels, generous rounded corners, and approachable illustrations.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #8795b2;
  --foreground: #111111;
  --muted-foreground: #ddd8cb;
  --accent: #000000;
  --radius: 4px;
  --font-heading: "Montserrat", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Montserrat", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~55%) · Surface #8795B2 (~29%) · Text #111111 (~8%) · Muted Text #DDD8CB (~6%) · Accent #000000 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Input / Instant Try
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with direct input / instant try CTA and no explicit trust bar.
- Visual summary: Soft & Friendly (Light canvas, airy density) featuring headline over large product shot layout and pure typography & geometry visuals.

## Avoid

- Harsh pure-black backgrounds
- Sharp 0px corners
- Cold technical jargon in hero copy

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.