Products

Swappa

Uses AIEstablished Leader

Used Tech You Can Trust

swappa.com App Store Google Play RedditCommerce & Retail / Marketplaces & Classifieds

AI Benchmark
Desktop
Mobile
Monthly visits
3.1M
Down2.1%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Usage-based
No monthly subscription pricing
Creators
Ben Edwards
@bennybeta· 9,725 followers
Launched
11y ago
2015-07-02 · Est.

Traffic

Monthly visitsData through Sep 2026
Events10 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Swappa launched on Product HuntLaunch

    Buy and sell newish tech with lower fees

    Mar 15, 2018 · 8y agoSource

  • Swappa launched on Product HuntLaunch

    Buy and sell used smartphones and tablets

    Jul 2, 2015 · 11y agoSource

Store data

App Store · Google Play
App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata
Google Play Google Play
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Direct48%
  • Organic Search32%
  • Email6%
  • Social4%
  • Other10%

Countries

  • United States76%
  • Venezuela4%
  • Mexico1%
  • Ecuador1%
  • Kazakhstan1%

Search

Domain authority 72Domain registered 2006-03-24

KeywordMonthly volume
swappa148.5K
imei check84.3K
swap pa6,310
seappa4,110
swaooa3,820

Traffic data: Vaneform

Pricing

Usage-based pricing; no fixed plans listed on website.

Trial: None · Observed 2026-11-03 · Pricing page

Pages & changes

Tracked since 2015-07-02

Key pages

Weekly snapshots

Official blog & changelog

Recent articles & product updates
  • 2026-11-11BlogRead post

    Apple Watch Dropped From watchOS 27? Your Options

    --- An Apple Watch Series 6, 7 or 8, SE (2nd generation) or original Ultra is unsupported by watchOS 27, but it keeps working on watchOS 26 with every feature it has today and still pairs with an iPhone on iOS 27. Apple is still patching th

  • 2026-11-10BlogRead post

    Buying Used vs. Financing a New Phone: The Real Cost

    A new phone for “$0 down” looks cheaper than paying a few hundred dollars for a used one today. Over three years it usually isn’t. This guide adds up what carrier installments, bill-credit deals and Apple’s new lease actually cost, then put

  • 2026-10-26BlogRead post

    Flipping Used Phones for Profit: What Actually Works

    --- Phone flipping looks simple: buy a used phone for less than it is worth, sell it for more. In practice the margin is thinner than most videos suggest, and fees, parts, shipping, returns and taxes take a cut of every phone. This guide sh

  • 2026-10-26BlogRead post

    Cross-Listing Used Tech on Multiple Sites: Rules and Risks

    --- Listing the same phone on Swappa, eBay and Facebook Marketplace at once can get it in front of more buyers. It can also sell the phone twice, and then one of those buyers gets a cancellation and you get the penalty. This guide covers ho

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Used Tech You Can Trust”Positioning

    Buy + Sell + Save→Used Tech You Can Trust

  2. Nov 1 · 13d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

  3. Nov 1 · 13d ago

    Adopted technology: Google Font APIFeatures

    —→Google Font API

  4. Nov 1 · 13d ago

    Removed technology: LodashFeatures

    Lodash→—

  5. Nov 1 · 13d ago

    Adopted technology: Microsoft AdvertisingFeatures

    —→Microsoft Advertising

  6. Nov 1 · 13d ago

    Adopted technology: Microsoft ClarityFeatures

    —→Microsoft Clarity

Design

First-screen visual analysis & :root CSS

Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Used Tech You Can Trust”

Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.

Conversion path: Split Copy & Visual + 3D Render / Tactile Object → Direct Checkout / View Pricing

  • Category Positioning Anchor

Palette · click to copy

5-D design score6.3 / 10
Typography
6.0
Color & Contrast
7.0
Layout & Spacing
7.0
Craft & Polish
6.0
Distinctiveness
5.0

Structure

Fonts
Source Sans Pro
Primary visual
3D Render / Tactile Object
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Light · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Enterprise Clean

Trustworthy blue-anchored palette, structured grids, and prominent customer logo walls.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f7f8f9;
  --foreground: #252729;
  --muted-foreground: #6e777b;
  --accent: #008333;
  --radius: 4px;
  --font-heading: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Source Sans Pro", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~43%) · Surface #F7F8F9 (~8%) · Text #252729 (~5%) · Muted Text #6E777B (~2%) · Accent #008333 (~42%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: 3D Render / Tactile Object
- Conversion CTA: Direct Checkout / View Pricing
- Headline hook: Category Positioning Anchor
- Spatial layout notes: Split Copy & Visual hero structure paired with direct checkout / view pricing CTA and no explicit trust bar.
- Visual summary: Enterprise Clean (Light canvas, balanced density) featuring split copy & visual layout and 3d render / tactile object visuals.

## Avoid

- Experimental navigation patterns
- Low-legibility decorative fonts
- Visual novelty that obscures the value proposition

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does Swappa get?
Vaneform estimates 3.1M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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Commerce & Retail / Marketplaces & Classifieds

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