- Monthly visits
- 60.2K
- Oct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $2.61/mo
- Lower than 99% of peersNiche median $14.99/mo
- Launched
- 16mo ago
- 2025-07-24 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Show HN (2 pts)Launch
Find paint colours in Ireland and generate your own palettes — Hi folks, I built Swatcher.ie as a side project to experiment with colours, and it grew into matching paint colours in Ireland as a way of…
Aug 1, 2025 · 16mo agoLaunch page
Launched on Product HuntLaunch
Plan your next interior design project in Ireland
Jul 24, 2025 · 16mo agoLaunch page
Third-party reviews & case dossiers
Acquisition breakdowns, engineer reviews & open-source metrics- Post excerpt:
- Hi folks, I built Swatcher.ie as a side project to experiment with colours, and it grew into matching paint colours in Ireland as a way of helping some family and friends out. It's free to use, and the paint exploration part doesn't require you to log in. Maybe others will find it useful. I'm just enjoying working on it, so I'm always playing around with it.
Traffic sources
Traffic breakdown
Channels
- Direct42%
- Organic Search28%
- Referrals13%
- Social7%
- Other10%
Countries
- United Kingdom81%
- Ireland19%
Search
Domain authority —Domain registered 2025-07-18
| Keyword | Monthly volume |
|---|---|
| benjamin moore black bean soup | 750 |
| purple brisk | 480 |
| johnsons "smokey sage" | 290 |
| show wimborne white vs sail white | 190 |
| cgolden brick dulux more coppery, still very close | 140 |
Traffic data: Vaneform
Pricing
Trial: None · Observed 2026-11-03 · Pricing page
Entry price $2.61/mo, Lower than 99% of peers; “Interior & Space Design” median is $14.99/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Editorial (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Find the paint behind any colour”
Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.
Conversion path: Split Copy & Visual + Pure Typography & Geometry → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase
- Pain Relief & Replacement
- Floating Multi-Cards
Palette · click to copy
- Typography
- 9.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 9.0
- Craft & Polish
- 8.0
- Distinctiveness
- 8.0
Structure
- Fonts
- Instrument Serif / Inter
- Hero layout
- Split Copy & Visual
- Primary visual
- Pure Typography & Geometry
- Conversion CTA
- Direct Input / Instant Try
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f4f3f0;
--foreground: #111111;
--muted-foreground: #858585;
--accent: #9acdbd;
--radius: 8px;
--font-heading: "Instrument Serif", serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~78%) · Surface #F4F3F0 (~4%) · Text #111111 (~8%) · Muted Text #858585 (~6%) · Accent #9ACDBD (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Editorial (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Swatcher cost?
- Swatcher Pro: €29 a year; Free: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Swatcher get?
- Vaneform estimates 60.2K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Swatcher and what platforms does it support?
- Swatcher is catalogued under Interior & Space Design: Find the paint behind any colour. Supported platforms: Web.
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