Products

Swatcher

Uses AI

Find the paint behind any colour

swatcher.ie Design / Interior & Space Design

AI Benchmark
Desktop
Mobile
Monthly visits
60.2K
Oct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$2.61/mo
Lower than 99% of peersNiche median $14.99/mo
Creators
T.J. Fogarty
No social account linked
Launched
16mo ago
2025-07-24 · Est.

Traffic

Monthly visitsData through Oct 2026
Events12 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Show HN (2 pts)Launch

    Find paint colours in Ireland and generate your own palettes — Hi folks, I built Swatcher.ie as a side project to experiment with colours, and it grew into matching paint colours in Ireland as a way of…

    Aug 1, 2025 · 16mo agoLaunch page

  • Launched on Product HuntLaunch

    Plan your next interior design project in Ireland

    Jul 24, 2025 · 16mo agoLaunch page

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
Show HN
2025-08-01Source
Post excerpt:
Hi folks, I built Swatcher.ie as a side project to experiment with colours, and it grew into matching paint colours in Ireland as a way of helping some family and friends out. It's free to use, and the paint exploration part doesn't require you to log in. Maybe others will find it useful. I'm just enjoying working on it, so I'm always playing around with it.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct42%
  • Organic Search28%
  • Referrals13%
  • Social7%
  • Other10%

Countries

  • United Kingdom81%
  • Ireland19%

Search

Domain authority —Domain registered 2025-07-18

KeywordMonthly volume
benjamin moore black bean soup750
purple brisk480
johnsons "smokey sage"290
show wimborne white vs sail white190
cgolden brick dulux more coppery, still very close140

Traffic data: Vaneform

Pricing

Swatcher Pro
€29 a year
Projects — unlimited · Palettes from a brief or a photo — unlimited
Free
Unknown
Palettes from a brief or a photo — 10 a month · Projects — your first, with as many rooms as it needs

Trial: None · Observed 2026-11-03 · Pricing page

Entry price $2.61/mo, Lower than 99% of peers; “Interior & Space Design” median is $14.99/mo.View pricing benchmark

Pages & changes

Tracked since 2025-07-24

Key pages

Weekly snapshots
swatcher.ie/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 14d ago

    Homepage headline (H1) changed to “Find the paint behind any colour”Positioning

    Colour. Solved.→Find the paint behind any colour

    At the time: 60.2K visits/mo11 concurrent moves
  2. Nov 1 · 14d ago

    Adopted technology: CloudflareFeatures

    —→Cloudflare

    At the time: 60.2K visits/mo11 concurrent moves
  3. Nov 1 · 14d ago

    Adopted technology: Cloudflare Bot ManagementFeatures

    —→Cloudflare Bot Management

    At the time: 60.2K visits/mo11 concurrent moves
  4. Nov 1 · 14d ago

    Adopted technology: Cloudflare TurnstileFeatures

    —→Cloudflare Turnstile

    At the time: 60.2K visits/mo11 concurrent moves
  5. Nov 1 · 14d ago

    Adopted technology: HTTP/3Features

    —→HTTP/3

    At the time: 60.2K visits/mo11 concurrent moves
  6. Nov 1 · 14d ago

    Adopted technology: Inertia.jsFeatures

    —→Inertia.js

    At the time: 60.2K visits/mo11 concurrent moves

Design

First-screen visual analysis & :root CSS

Editorial (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Find the paint behind any colour”

Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.

Conversion path: Split Copy & Visual + Pure Typography & Geometry → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score8.4 / 10
Typography
9.0
Color & Contrast
8.0
Layout & Spacing
9.0
Craft & Polish
8.0
Distinctiveness
8.0

Structure

Fonts
Instrument Serif / Inter
Primary visual
Pure Typography & Geometry
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Soft & Friendly)

Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #f4f3f0;
  --foreground: #111111;
  --muted-foreground: #858585;
  --accent: #9acdbd;
  --radius: 8px;
  --font-heading: "Instrument Serif", serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~78%) · Surface #F4F3F0 (~4%) · Text #111111 (~8%) · Muted Text #858585 (~6%) · Accent #9ACDBD (~4%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Split Copy & Visual
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Pure Typography & Geometry
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Floating Multi-Cards
- Spatial layout notes: Split Copy & Visual hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Editorial (Light canvas, airy density) featuring split copy & visual layout and pure typography & geometry visuals.

## Avoid

- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Swatcher cost?
Swatcher Pro: €29 a year; Free: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Swatcher get?
Vaneform estimates 60.2K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Swatcher and what platforms does it support?
Swatcher is catalogued under Interior & Space Design: Find the paint behind any colour. Supported platforms: Web.

Related products in this category

Design / Interior & Space Design

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