Sell more, better, faster.
swell.is Commerce & Retail / Online Store Builders
- Monthly visits
- 28.9K
- Down17.3%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $29/mo
- Higher than 60% of peersNiche median $19/mo
- Launched
- 6y ago
- 2020-09-30 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on BetaListLaunch
Swell – The most powerful headless ecommerce platform — The most powerful headless ecommerce platform
Mar 19, 2021 · 5y agoLaunch page
Launched on Product HuntLaunch
Build a headless ecommerce store in minutes
Sep 30, 2020 · 6y agoLaunch page
Open Source & Agent Ecosystem
- GitHub Stars
- Public repo
- Forks
- —
- License
- See repository
- Primary language
- —
- Ecosystem & integrations:
- Claude CodeCursorCodexPayPalCloudflare WorkersClaude
- Exposed tool capabilities:
- Digital Product SalesUnlimited products and variationsSubscriptionsMixed cartsPromotions and discounts
Traffic sources
Traffic breakdown
Channels
- Direct41%
- Organic Search32%
- Referrals10%
- Social6%
- Other10%
Countries
- United States24%
- Vietnam7%
- India7%
- Brazil7%
- Canada5%
Search
Domain authority —Domain registered 2019-09-06
| Keyword | Monthly volume |
|---|---|
| best e-commerce online store with best subscription price | 650 |
| swell ecommerce | 300 |
| what is the subscription hospitality box market in the us | 210 |
| best website for peptide business | 200 |
| swelljs documentation | 140 |
Traffic data: Vaneform
Pricing
Trial: None · 4 paid tiers ($29–$2250) · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $29/mo, Higher than 60% of peers; “Online Store Builders” median is $19/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshots- Homewww.swell.is/
- Pricingwww.swell.is/pricing Snapshot 2026-11-04
- Featureswww.swell.is/features Snapshot 2026-11-04
Changes
No pricing, plan, or positioning changes detected since tracking started.
Design
Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“Sell more, better, faster.”
Headline Over Large Product Shot hero structure paired with email capture / waitlist CTA and no explicit trust bar.
Conversion path: Headline Over Large Product Shot + Product UI Screenshot / Component → Email Capture / Waitlist
- Outcome & Speed Promise
- Large Hero Product Shot
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Arial
- Hero layout
- Headline Over Large Product Shot
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Email Capture / Waitlist
- Social proof
- No Explicit Trust Bar
- Navigation
- Full-Width Top Bar
- Theme & density
- Dark · Airy
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Gradient Glow)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #000000;
--surface: #1b1b1b;
--foreground: #f5f5f5;
--muted-foreground: #a4a4a4;
--accent: #3858ff;
--radius: 4px;
--font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #000000 (~72%) · Surface #1B1B1B (~19%) · Text #F5F5F5 (~4%) · Muted Text #A4A4A4 (~3%) · Accent #3858FF (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Headline Over Large Product Shot
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Airy
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Email Capture / Waitlist
- Headline hook: Outcome & Speed Promise
- Hero components: Large Hero Product Shot
- Spatial layout notes: Headline Over Large Product Shot hero structure paired with email capture / waitlist CTA and no explicit trust bar.
- Visual summary: Minimal Monochrome (Dark canvas, airy density) featuring headline over large product shot layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Swell cost?
- Starter: $29/mo (billed annually); Basic: $79/mo (billed annually); Standard: $299/mo (billed annually); Unlimited: $2,250/mo (billed annually); Custom: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Swell get?
- Vaneform estimates 28.9K website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Swell and what platforms does it support?
- Swell is catalogued under Online Store Builders: Sell more, better, faster.. Supported platforms: CLI / SDK, API.
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