Products

Secret World

AI-native

World's largest Travel guide

sworld.co.uk Google Play App StoreTravel & Transportation / Trip Planning

AI Benchmark
Desktop
Monthly visits
9.6K
Down8.0%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$3.24/mo
Lower than 79% of peersNiche median $6.275/mo
Creators
Antonio Kim Ciccarelli (Secret World)
No social account linked
Launched
8mo ago
2026-03-10 · Est.

Traffic

Last 12 months
Monthly visitsData through Oct 2026
Events3 changes · 1 marketing move

Marketing moves

Launches, search & content, referrals, promotions
X accounts@ssworldsworld
  • Launched on Product HuntLaunch

    Discover 1M+ places worldwide with your AI travel companion

    Mar 10 · 8mo agoLaunch page

Store data

Google Play · App Store
Secret World: Trip Planner
Secret World: Trip Planner Google Playv10.1.0Everyone

AI trip planner, travel guide, things to do and offline tools

Secret World Travel GuidesTravel & Local
Updated 5mo ago
Rating
★ 3.88328 ratings
Install scale
500,000+Min 500K installs
Price & IAP
FreeIAP $0.49 - $21.99 per item
First released
2023-06-14Store metadata
Rating Distribution (1★–5★)5★ 63% · 1★ 25%
5
63%
4
13%
3
0%
2
0%
1
25%
Store Screenshots (8)
Latest Release Notes (v10.1.0)

New improvements to the *Trip Planner*! We’ve upgraded the app with new sections, smarter features, and global partners to enhance your travel experience. Enjoy a sleek design and important bug fixes.

Plan every trip smarter with Secret World, the all-in-one trip planner, travel planner, and travel guide for modern travelers. Create a personalized itinerary in seconds, discover the best things to do, explore places to visit, organize travel documents, and access practical travel tools in one app. Whether you are planning a city break, a cultural trip, a foodie escape, a road trip, or a multi-stop vacation, Secret World helps you plan, organize, and explore with ease. Secret World combines AI trip planning, travel guides, audio guides, travel videos, blog content, and trip organization tools to give you everything you need before and during your trip. AI TRIP PLANNER Create a personalized day-by-day itinerary in seconds with our AI trip planner. Get a custom trip itinerary based on your interests, travel style, destination, and trip length. Plan faster, edit your itinerary anytime, and discover better ideas for every day of your journey. TRAVEL GUIDE AND THINGS TO DO Discover more than 2 million travel guides created by bloggers and real travelers. Find top attractions, hidden gems, iconic landmarks, local favorites, restaurants, and the best things to do in destinations around the world. Secret World helps you explore beyond the obvious and find places to visit that match your interests. PLAN AND ORGANIZE YOUR TRIP Use Secret World as your complete travel planner and vacation planner. Build an itinerary, save your plans, organize your travel information, and keep everything in one place. From inspiration to planning to exploration, Secret World is designed to simplify every stage of your trip. TRIP TOOLKIT Organize important travel documents, useful numbers, and practical trip information in one place. Access helpful travel tools such as a currency converter and other features designed to make travel planning easier and more efficient. AUDIO GUIDES, VIDEOS, AND TRAVEL CONTENT Enjoy immersive audio guides, travel videos from famous bloggers around the world, and rich travel content that helps you discover more in every destination. Learn about art, culture, history, food, wine, and local traditions while planning or exploring your trip. RESTAURANTS, FOOD, AND LOCAL TIPS Get ideas for where to eat, discover local dishes, and explore travel recommendations created by people who really know the destination. Secret World helps you combine planning with discovery, so your itinerary includes not only attractions but also memorable local experiences. OFFLINE TRAVEL GUIDE Access your guides and travel content even when you are offline. Secret World is built for travelers who want practical information on the go, whether they are abroad, on the road, or exploring without Wi-Fi. GLOBAL COVERAGE Explore destinations in more than 120 countries with travel guides, itinerary ideas, and local recommendations from a global travel community connected to more than 180 million travelers each year. WHAT YOU CAN DO WITH SECRET WORLD Create a personalized itinerary with an AI trip planner Plan a day-by-day trip itinerary in seconds Discover things to do and places to visit Explore travel guides written by bloggers and real travelers Find hidden gems, landmarks, restaurants, and local tips Listen to audio guides and watch travel videos Learn about art, culture, history, food, and wine Organize travel documents and useful trip information Use practical travel tools like a currency converter Access travel content offline Plan city breaks, cultural trips, vacations, and multi-stop journeys more easily Whether you need a trip planner, a travel planner, a travel guide, or a smarter way to build your next itinerary, Secret World gives you everything in one app. Download Secret World today and start planning better trips with AI itineraries, travel guides, hidden gems, and practical travel tools for every destination.

App Store App Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Organic Search42%
  • Direct23%
  • Referrals12%
  • Display Ads6%
  • Other16%

Countries

  • South Korea54%
  • United States29%
  • Japan17%

Search

Domain authority —Domain registered 2014-08-03

KeywordMonthly volume
wanderlog199.2K
사하라사막90
멕시코 그루타스폴란통고—
프랑스 제보당 야수—
빌라 케릴로스—

Traffic data: Vaneform

Pricing

Abbonamento con rinnovo automatico
€9,99/anno / €3/mese

Trial: La sottoscrizione include 1 settimana di prova gratuito · Observed 2026-11-15 · Source page

Entry price $3.24/mo, Lower than 79% of peers; “Trip Planning” median is $6.275/mo.View pricing benchmark

Latest price change · Nov 12: Added Abbonamento con rinnovo automatico planView change history

Pages & changes

Tracked since 2026-03-10

Key pages

Weekly snapshots
sworld.co.uk/ Snapshot 2026-11-15

Changes

  1. Nov 12 · 3d ago

    Added Abbonamento con rinnovo automatico planPlan

    —→EUR3/month; EUR9.99/year (billed annually)

    At the time: 9.6K visits/mo2 concurrent moves
  2. Nov 12 · 3d ago

    Removed Annuale planPlan

    EUR9.99/year (billed annually)→—

    At the time: 9.6K visits/mo2 concurrent moves
  3. Nov 12 · 3d ago

    Removed Mensile planPlan

    EUR3/month→—

    At the time: 9.6K visits/mo2 concurrent moves

Design

First-screen visual analysis & :root CSS

Gradient Glow (Dark canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“World's largest Travel guide”

Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.

Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Stacked Avatars & Testimonials

Palette · click to copy

5-D design score7.3 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
7.0
Craft & Polish
7.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Photography / Live Video
Social proof
Stacked Avatars & Testimonials
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Pill · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Gradient Glow

Luminous radial glows and translucent glass panels, widely used across modern AI products.

## Design Tokens

```css
:root {
  --background: #0b242c;
  --surface: #101820;
  --foreground: #ffffff;
  --muted-foreground: #a9b8c0;
  --accent: #14d0c4;
  --radius: 9999px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #0B242C (~58%) · Surface #101820 (~14%) · Text #FFFFFF (~10%) · Muted Text #A9B8C0 (~8%) · Accent #14D0C4 (~10%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Pill; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Stacked Avatars & Testimonials
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Floating Multi-Cards
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and stacked avatars & testimonials.
- Visual summary: Gradient Glow (Dark canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Muddy low-contrast text over gradients
- Overuse of full-screen rainbow backgrounds
- Cluttered dense tables in the hero

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Secret World cost?
Abbonamento con rinnovo automatico: €9,99/anno / €3/mese. Observed 2026-11-15. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Secret World get?
Vaneform estimates 9.6K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Secret World and what platforms does it support?
Secret World is catalogued under Trip Planning: World's largest Travel guide. Supported platforms: Mobile App.

Related products in this category

Travel & Transportation / Trip Planning

These products share a catalog category. Compare customer tasks, features and deployment requirements before treating them as alternatives.