Products

Terminus

Uses AIMCP

UTM governance for teams that outgrew their spreadsheet

terminusapp.com Chrome Web StoreMarketing / Marketing Attribution

AI Benchmark
Desktop
Mobile
Monthly visits
25.8K
Down3.6%MoMOct 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$40/mo
Higher than 57% of peersNiche median $29/mo
Creators
Puru Choudhary
No social account linked
Launched
13y ago
2013-04-06 · Est.

Traffic

Monthly visitsData through Oct 2026
Events11 changes

Marketing moves

Launches, search & content, referrals, promotions
  • Launched on Product HuntLaunch

    UTM builder to configure and enforce your naming conventions

    Feb 26, 2019 · 7y agoLaunch page

  • Launched on Product HuntLaunch

    Spreadsheet That Replaces Your UTM URL Builder

    Sep 5, 2017 · 9y agoLaunch page

  • Launched on BetaListLaunch

    Terminus – Helps SaaS businesses easily identify the traffic sources that are converting — Helps SaaS businesses easily identify the traffic sources that are converting

    Apr 6, 2013 · 13y agoLaunch page

MCP Server & Agent Ecosystem

GitHub · MCP / Skill

Agent, MCP & Developer Integration

MCP Server
Ecosystem & integrations:
ClaudeChatGPT
Browse all MCP Server products →

Store data

Chrome Web Store
Chrome Web Store Chrome Web Store
Update date not synced
Rating
Rating not syncedRating count not synced
New ratings last mo
—
Price & IAP
FreeIAP data not synced
Current version
—Store metadata

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Oct 2026

Traffic breakdown

Channels

  • Direct40%
  • Organic Search33%
  • Referrals10%
  • Social6%
  • Other10%

Countries

  • United States47%
  • Vietnam8%
  • Brazil7%
  • India6%
  • United Kingdom6%

Search

Domain authority —Domain registered 2012-10-21

KeywordMonthly volume
terminus55.9K
google utm builder14K
terminus 탈퇴110
utm character limit60
terminus taxo30

Traffic data: Vaneform

Pricing

Professional
$40/mo
Billed annually $30/mo-25%
3 workspaces · 3 custom domains · 1 year of click history · Bulk create up to 25 records at once · Unlimited links and styled QR codes
Business
$200/mo
Billed annually $150/mo-25%
10 workspaces · 10 custom domains · 2 years of click history · Bulk create up to 1,000 records at once · Unlimited links and styled QR codes
Enterprise
Contact sales
Unlimited workspaces · Unlimited custom domains · 3 years of click history

Trial: Every account starts with a 21-day trial · No credit card required · 2 paid tiers ($40–$200) · Up to 25% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page

Entry price $40/mo, Higher than 57% of peers; “Marketing Attribution” median is $29/mo.View pricing benchmark

Pages & changes

Tracked since 2017-09-05

Key pages

Weekly snapshots
www.terminusapp.com/ Snapshot 2026-11-04

Changes

  1. Nov 1 · 15d ago

    Homepage headline (H1) changed to “UTM governance for teams that outgrew their spreadsheet”Positioning

    Your UTM Governance Hub for Clean Campaign Data→UTM governance for teams that outgrew their spreadsheet

    At the time: 25.8K visits/mo10 concurrent moves
  2. Nov 1 · 15d ago

    Adopted technology: AstroFeatures

    —→Astro

    At the time: 25.8K visits/mo10 concurrent moves
  3. Nov 1 · 15d ago

    Removed technology: DripFeatures

    Drip→—

    At the time: 25.8K visits/mo10 concurrent moves
  4. Nov 1 · 15d ago

    Removed technology: Google AnalyticsFeatures

    Google Analytics→—

    At the time: 25.8K visits/mo10 concurrent moves
  5. Nov 1 · 15d ago

    Removed technology: Google Hosted LibrariesFeatures

    Google Hosted Libraries→—

    At the time: 25.8K visits/mo10 concurrent moves
  6. Nov 1 · 15d ago

    Removed technology: Google Tag ManagerFeatures

    Google Tag Manager→—

    At the time: 25.8K visits/mo10 concurrent moves

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“UTM governance for teams that outgrew their spreadsheet”

Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.

Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.7 / 10
Typography
8.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
8.0
Distinctiveness
6.0

Structure

Fonts
Inter
Primary visual
Product UI Screenshot / Component
Conversion CTA
Start Free / Sign Up
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Light · Airy
Corners & depth
Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #ffffff;
  --surface: #ffffff;
  --foreground: #171b28;
  --muted-foreground: #737a84;
  --accent: #4b42e5;
  --radius: 8px;
  --font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #FFFFFF (~79%) · Surface #FFFFFF (~10%) · Text #171B28 (~5%) · Muted Text #737A84 (~4%) · Accent #4B42E5 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Terminus cost?
Professional: $40/mo (annual billing available); Business: $200/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Terminus get?
Vaneform estimates 25.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Terminus and what platforms does it support?
Terminus is catalogued under Marketing Attribution: UTM governance for teams that outgrew their spreadsheet. Supported platforms: Browser Extension, MCP Server.

Related products in this category

Marketing / Marketing Attribution

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