UTM governance for teams that outgrew their spreadsheet
terminusapp.com Chrome Web StoreMarketing / Marketing Attribution
- Monthly visits
- 25.8K
- Down3.6%MoMOct 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- $40/mo
- Higher than 57% of peersNiche median $29/mo
- Launched
- 13y ago
- 2013-04-06 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotionsLaunched on Product HuntLaunch
UTM builder to configure and enforce your naming conventions
Feb 26, 2019 · 7y agoLaunch page
Launched on Product HuntLaunch
Spreadsheet That Replaces Your UTM URL Builder
Sep 5, 2017 · 9y agoLaunch page
Launched on BetaListLaunch
Terminus – Helps SaaS businesses easily identify the traffic sources that are converting — Helps SaaS businesses easily identify the traffic sources that are converting
Apr 6, 2013 · 13y agoLaunch page
MCP Server & Agent Ecosystem
Agent, MCP & Developer Integration
MCP Server- Exposed tool capabilities:
- UTM BuilderTag ManagementForm & grid viewsReal-time validationBulk operationsField-based click analytics
Store data
- Rating
- Rating not syncedRating count not synced
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- Current version
- —Store metadata
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct40%
- Organic Search33%
- Referrals10%
- Social6%
- Other10%
Countries
- United States47%
- Vietnam8%
- Brazil7%
- India6%
- United Kingdom6%
Search
Domain authority —Domain registered 2012-10-21
| Keyword | Monthly volume |
|---|---|
| terminus | 55.9K |
| google utm builder | 14K |
| terminus 탈퇴 | 110 |
| utm character limit | 60 |
| terminus taxo | 30 |
Traffic data: Vaneform
Pricing
Trial: Every account starts with a 21-day trial · No credit card required · 2 paid tiers ($40–$200) · Up to 25% off annually · Enterprise custom tier · Observed 2026-11-04 · Pricing page
Entry price $40/mo, Higher than 57% of peers; “Marketing Attribution” median is $29/mo.View pricing benchmark
Pages & changes
Key pages
Weekly snapshotsChanges
Design
Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“UTM governance for teams that outgrew their spreadsheet”
Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
Conversion path: Centered Headline + CTA + Product UI Screenshot / Component → Start Free / Sign Up · Trust bar: Live Generated Output Showcase
- Pain Relief & Replacement
- Large Hero Product Shot
Palette · click to copy
- Typography
- 8.0
- Color & Contrast
- 8.0
- Layout & Spacing
- 8.0
- Craft & Polish
- 8.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Inter
- Hero layout
- Centered Headline + CTA
- Primary visual
- Product UI Screenshot / Component
- Conversion CTA
- Start Free / Sign Up
- Social proof
- Live Generated Output Showcase
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Airy
- Corners & depth
- Medium Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome (with Enterprise Clean)
Monochrome palette with a single accent color, hairline dividers, and generous whitespace.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #ffffff;
--foreground: #171b28;
--muted-foreground: #737a84;
--accent: #4b42e5;
--radius: 8px;
--font-heading: "Inter", ui-sans-serif, system-ui, sans-serif;
--font-body: "Inter", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~79%) · Surface #FFFFFF (~10%) · Text #171B28 (~5%) · Muted Text #737A84 (~4%) · Accent #4B42E5 (~2%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Light · Airy
- Border radius & elevation: Medium Radius; use elevation shadows to separate layers
- Primary visual medium: Product UI Screenshot / Component
- Conversion CTA: Start Free / Sign Up · Trust bar uses Live Generated Output Showcase
- Headline hook: Pain Relief & Replacement
- Hero components: Large Hero Product Shot
- Spatial layout notes: Centered Headline + CTA hero structure paired with start free / sign up CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Light canvas, airy density) featuring centered headline + cta layout and product ui screenshot / component visuals.
## Avoid
- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much does Terminus cost?
- Professional: $40/mo (annual billing available); Business: $200/mo (annual billing available); Enterprise: Contact sales. Observed 2026-11-04. Check the source for current billing terms, usage limits and taxes.Source
- How much website traffic does Terminus get?
- Vaneform estimates 25.8K website visits in 2026-10. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is Terminus and what platforms does it support?
- Terminus is catalogued under Marketing Attribution: UTM governance for teams that outgrew their spreadsheet. Supported platforms: Browser Extension, MCP Server.
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