Products

The Fabulous

Established Leader

Find Your Ultimate Daily Routine and Make It Stick

thefabulous.co App StoreProductivity & Collaboration / Habits, Focus & Time Tracking

AI Benchmark
Desktop
Mobile
Monthly visits
1.2M
Up30.2%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
Free
No monthly subscription pricing
Creators
Amine Laadhari
@aminelaa· 229 followersCo-created with Taylor Ling
Launched
11y ago
2014-12-23 · Est.

Traffic

Monthly visitsData through Sep 2026
Events7 changes

Marketing moves

Launches, search & content, referrals, promotions
  • The Fabulous launched on Product HuntLaunch

    Reset your habits and rewire your brain

    Dec 1, 2017 · 8y agoSource

  • The Fabulous launched on Product HuntLaunch

    Increase your energy, get vibrant health and sleep better.

    Aug 15, 2017 · 9y agoSource

  • The Fabulous launched on Product HuntLaunch

    Embark on a journey to reset your habits

    Oct 19, 2015 · 11y agoSource

  • The Fabulous launched on Product HuntLaunch

    Build structure and healthful habits into your life

    Dec 23, 2014 · 11y agoSource

Store data

App Store
Fabulous: Daily Habit Tracker
FabulousHealth & FitnessLifestyle· 7 languages
Updated 4mo ago
Rating
★ 4.4388.5K ratings
New ratings last mo
—
Price & IAP
FreeIAP data not synced
First released
2017-11-21518 MB
Rating Distribution (1★–5★)5★ 75% · 1★ 9%
5
75%
4
12%
3
3%
2
1%
1
9%
Store Screenshots (6)
Latest Release Notes (v22.1.1)

We’ve been perfecting the details so you can stay focused on your goals. This update includes minor bug fixes and performance improvements. Building habits with us has never been better.

Welcome to the world of Fabulous. Unlock the power of habits and routines. Prioritize your mental health, build healthy habits and improve your life one step at a time. Fabulous started as a habit tracker, but it evolved into a self-improvement, coaching, and mental health platform. Our goal is to make healthy routines an inseparable part of your life. How does Fabulous work? 1 - Add structure to your life - Improve your life with a healthy morning routine that provides a system for your everyday life. 2 - Create healthy habits - Use a daily planner to remember important tasks. Your habits sculpt the person you will become — choose them wisely. 3 - Focus on deep work - Learn how to tune out all the noise and concentrate on the task. 4 - Join a community - Live challenges will introduce you to other Fabulous members worldwide embarking on the same journey as you. Find motivation by connecting with hundreds of members all across the globe. 5 - Learn how to be grateful - Keep your gratitude journal and listen to positive daily affirmations. Fabulous is an all-in-one routine & self-care app for everyday life: – Listen to the daily coaching series. – Write your to-do list. – Journal your thoughts. – Do short workouts and breathing exercises. – Listen to daily affirmations and meditation sessions. – Keep your gratitude journal. – Monitor your mental wellbeing. – Use the goal-tracker to monitor progress. Upgrade your planner for exciting additional features that will take the habit tracking to a new level. Achieve your health and productivity goals today with science-proven features: – Coaching series grouped by topics: anxiety, self-love, productivity, or depression. – Unlimited habits for your morning and evening routines. – New Premium Journeys for better mental health, self-care, and fitness. – Personal one-on-one coaching for better motivation and focus. Top 4 reasons to try the Fabulous app: 1 - Need the motivation to build an indestructible morning routine? 2 - Have an irregular sleep cycle and want to learn how to get a good sleep? 3 - Want to increase your energy level, so you focus the entire day? 4 - Want to improve your mental health through mindfulness so you can cope with anxiety? Scientifically proven, morning routines are essential to a successful life. No excuses! Start changing your life today and save money using behavioral science. Install Fabulous to get personalized daily habits and achieve your goals. Pricing in different countries may vary, and actual charges may be converted to your local currency depending on the country of residence. You can always see the exact price in the app. The subscription will automatically renew unless turned off in your iTunes Account Settings at least 24 hours before the current period ends. When you feel the Premium plan is not what you need, you can cancel your subscription at any time. If you have any questions, visit our website at www.thefabulous.co and click "Contact Us" at the bottom. Build and track your habits, set goals, learn how to meditate, and build healthy routines. Your journey to self-improvement and better mental health starts today! This day will come and go. That much is certain. Making it count? Well, that's up to you! ------- Read our full terms and conditions and our privacy policy at: https://www.thefabulous.co/terms.html

Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Display Ads56%
  • Social21%
  • Direct9%
  • Paid Search5%
  • Other9%

Countries

  • United States33%
  • United Kingdom9%
  • Canada6%
  • Germany6%
  • Australia3%

Search

Domain authority —Domain registered 2012-11-20

KeywordMonthly volume
fabulous30.7K
the fabulous3,700
fabulous app3,020
faboulous2,460
the fabulous app780

Traffic data: Vaneform

Pricing

Pricing page not identified yet, or no public pricing listed.

Pages & changes

Tracked since 2014-12-23

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Find Your Ultimate Daily Routine and Make It Stick”Positioning

    Find Your Ultimate Daily Routine and Make it Stick→Find Your Ultimate Daily Routine and Make It Stick

  2. Nov 1 · 13d ago

    Removed technology: Cloudflare Rocket LoaderFeatures

    Cloudflare Rocket Loader→—

  3. Nov 1 · 13d ago

    Removed technology: CookiebotFeatures

    Cookiebot→—

  4. Nov 1 · 13d ago

    Removed technology: Microsoft AdvertisingFeatures

    Microsoft Advertising→—

  5. Nov 1 · 13d ago

    Adopted technology: Pinterest Conversion TagFeatures

    —→Pinterest Conversion Tag

  6. Nov 1 · 13d ago

    Adopted technology: Priority HintsFeatures

    —→Priority Hints

Design

First-screen visual analysis & :root CSS

Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Find Your Ultimate Daily Routine and Make It Stick”

Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.

Conversion path: Centered Headline + CTA + Illustration / Character Art → Download App / Install Extension

Palette · click to copy

5-D design score8.3 / 10
Typography
7.0
Color & Contrast
9.0
Layout & Spacing
8.0
Craft & Polish
9.0
Distinctiveness
8.0

Structure

Fonts
Arial
Primary visual
Illustration / Character Art
Social proof
No Explicit Trust Bar
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Medium Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Vibrant Pop

Full-bleed high-saturation brand backdrops, oversized bold display type, and high-contrast buttons, common across creator tools and consumer apps.

## Design Tokens

```css
:root {
  --background: #321397;
  --surface: #7770cf;
  --foreground: #ffffff;
  --muted-foreground: #ece5f7;
  --accent: #f08086;
  --radius: 8px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #321397 (~49%) · Surface #7770CF (~16%) · Text #FFFFFF (~5%) · Muted Text #ECE5F7 (~3%) · Accent #F08086 (~27%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + CTA
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Medium Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Illustration / Character Art
- Conversion CTA: Download App / Install Extension
- Headline hook: Outcome & Speed Promise
- Hero components: Custom Illustration
- Spatial layout notes: Centered Headline + CTA hero structure paired with download app / install extension CTA and no explicit trust bar.
- Visual summary: Vibrant Pop (Dark canvas, balanced density) featuring centered headline + cta layout and illustration / character art visuals.

## Avoid

- Muted corporate gray palettes
- Tiny low-contrast body text
- Overly formal enterprise tables

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much website traffic does The Fabulous get?
Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate does not measure paying customers or revenue.Source

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