Products

Thenounproject

Uses AIEstablished Leader

The world’s largest and most diverse collection of high-quality vector icons and photos. Crafted and curated by real human Creators.

thenounproject.com Design / Design Assets & Mockups

AI Benchmark
Desktop
Mobile
Monthly visits
2.2M
Up0.5%MoMSep 2026
Public revenue
Undisclosed
No public revenue evidence yet
Entry price
$9.99/mo
Lower than 57% of peersNiche median $12/mo
Creators
Chris Wolff
No social account linkedCo-created with Edward Boatman, Joseph Kocherhans +5 more
Launched
11y ago
2015-03-24 · Est.

Traffic

Monthly visitsData through Sep 2026 · Oct 2026 pending
Events4 changes

Marketing moves

Launches, search & content, referrals, promotions
  • The Noun Project launched on Product HuntLaunch

    Art-quality photos that celebrate diversity and inclusion

    Sep 21, 2020 · 6y agoSource

  • The Noun Project launched on Product HuntLaunch

    Over a million curated icons, created by a global community

    Jan 28, 2019 · 7y agoSource

  • The Noun Project launched on V2EXLaunch

    小小·装修宝 iOS V2.0 全新上线了——你的装修个人助理 — 小小·装修宝 是一款协助管理装修事务的工具,是面向装修业务的 TODOList。 他可以帮助你整理装修的进度、备忘需要购买的东西、搜索管理合同和联系人,利用 tag 系统处理支出费用的分类和图片分组;帮你记录尺寸数据,防止你购买沙发、热水器、冰箱之类的时候搞错了尺寸。 并且这…

    Oct 10, 2018 · 8y agoSource

  • The Noun Project launched on Product HuntLaunch

    Noun Project for Adobe Illustrator, Photoshop, & InDesign

    Jul 31, 2017 · 9y agoSource

  • The Noun Project launched on Product HuntLaunch

    Access nearly 1 million icons directly in your workflow

    Jul 11, 2017 · 9y agoSource

Third-party reviews & case dossiers

Acquisition breakdowns, engineer reviews & open-source metrics
V2EX
2018-10-10Source

Traffic sources

Sep 2026

Traffic breakdown

Channels

  • Organic Search53%
  • Direct36%
  • Other10%

Countries

  • United States26%
  • India9%
  • United Kingdom6%
  • France5%
  • Italy3%

Search

Domain authority 88Domain registered 2009-06-02

KeywordMonthly volume
icons221.6K
noun project177.4K
the noun project63.9K
nounproject18.7K
thenounproject10K

Traffic data: Vaneform

Pricing

Noun Pro Monthly
$9.99/mo
Unlimited Icons by the Month
Noun Pro Yearly
Unknown
Unlimited Human-Made Icons
Noun Team
Unknown
For Groups of 2+

Trial: None · 1 paid tier ($9.99) · Observed 2026-11-03 · Pricing page

Entry price $9.99/mo, Lower than 57% of peers; “Design Assets & Mockups” median is $12/mo.View pricing benchmark

Pages & changes

Tracked since 2015-05-19

Key pages

Weekly snapshots

Changes

  1. Nov 1 · 13d ago

    Homepage headline (H1) changed to “Free Icons and Stock Photos, Made by Humans”Positioning

    Free Icons and Stock Photos For Everything→Free Icons and Stock Photos, Made by Humans

  2. Nov 1 · 13d ago

    Removed technology: LodashFeatures

    Lodash→—

  3. Nov 1 · 13d ago

    Adopted technology: React RouterFeatures

    —→React Router

  4. Nov 1 · 13d ago

    Homepage title changed to “10M Free Icons & Stock Photos | SVG & PNG | Download Today”Positioning

    8M+ Free Icons & Stock Photos | SVG & PNG | Download Today→10M Free Icons & Stock Photos | SVG & PNG | Download Today

Design

First-screen visual analysis & :root CSS

Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

First-screen preview · click to zoom

First-screen pitch & conversion flow

“Free Icons and Stock Photos, Made by Humans”

Centered Headline + Input hero structure paired with direct input / instant try CTA and live generated output showcase.

Conversion path: Centered Headline + Input + Photography / Live Video → Direct Input / Instant Try · Trust bar: Live Generated Output Showcase

Palette · click to copy

5-D design score7.4 / 10
Typography
7.0
Color & Contrast
8.0
Layout & Spacing
8.0
Craft & Polish
7.0
Distinctiveness
7.0

Structure

Fonts
Arial
Primary visual
Photography / Live Video
Social proof
Live Generated Output Showcase
Navigation
Full-Width Top Bar
Theme & density
Dark · Balanced
Corners & depth
Small Radius · Hairline borders
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Minimal Monochrome

Monochrome palette with a single accent color, hairline dividers, and generous whitespace.

## Design Tokens

```css
:root {
  --background: #151923;
  --surface: #f4f4f6;
  --foreground: #ffffff;
  --muted-foreground: #77787c;
  --accent: #95b4ef;
  --radius: 4px;
  --font-heading: "Arial", ui-sans-serif, system-ui, sans-serif;
  --font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```

Color area ratio: Background #151923 (~66%) · Surface #F4F4F6 (~25%) · Text #FFFFFF (~4%) · Muted Text #77787C (~2%) · Accent #95B4EF (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.

## Layout & Conversion Structure

- Hero layout: Centered Headline + Input
- Navigation: Full-Width Top Bar
- Theme & density: Dark · Balanced
- Border radius & elevation: Small Radius; no drop shadows—separate layers with hairline borders and whitespace
- Primary visual medium: Photography / Live Video
- Conversion CTA: Direct Input / Instant Try · Trust bar uses Live Generated Output Showcase
- Headline hook: Category Positioning Anchor
- Hero components: Centered Prompt / Input, Custom Illustration
- Spatial layout notes: Centered Headline + Input hero structure paired with direct input / instant try CTA and live generated output showcase.
- Visual summary: Minimal Monochrome (Dark canvas, balanced density) featuring centered headline + input layout and photography / live video visuals.

## Avoid

- Multi-stop neon gradients
- Heavy drop shadows
- More than one competing accent color

Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.

Questions & evidence

How much does Thenounproject cost?
Noun Pro Monthly: $9.99/mo; Noun Pro Yearly: Unknown; Noun Team: Unknown. Observed 2026-11-03. Check the source for current billing terms, usage limits and taxes.Source
How much website traffic does Thenounproject get?
Vaneform estimates 2.2M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
What is Thenounproject and what platforms does it support?
Thenounproject is catalogued under Design Assets & Mockups: The world’s largest and most diverse collection of high-quality vector icons and photos. Crafted and curated by real human Creators.. Supported platforms: API.

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