theSkimm
Established LeaderWe skimm what matters to you.
theskimm.com App StoreEntertainment & Media / News & Media
- Monthly visits
- 1.2M
- Down17.0%MoMSep 2026
- Public revenue
- Undisclosed
- No public revenue evidence yet
- Entry price
- Free
- No monthly subscription pricing
- Launched
- 12y ago
- 2013-12-09 · Est.
Traffic
Marketing moves
Launches, search & content, referrals, promotions- After consecutive wins where an Oilers goalie was the best player on the ice, it’s starting to look like Edmonton might finally have found some stability in the crease. (@SportsnetSpec) https://www.sportsnet.ca/nhl/article/oilers-beat-flyer
@sportsnet · 2026-11-12 · 18 likes · 2 reposts · 7,812 views
- The Penguins finish up their road trip with a win over the Sharks ‼️
@sportsnet · 2026-11-12 · 70 likes · 8 reposts · 9,627 views
theSkimm launched on Product HuntLaunch
Gives you all the info you need for the future
Apr 19, 2016 · 10y agoSource
Launched on App StoreLaunch
Meet: theSkimm app. We’ve got you covered on all the news and info you need to start your day. Think: news, podcasts, curated picks, and a personalized calendar to help you live your smartest life. Try the app for free. After that, pay less
Apr 18, 2016 · 10y agoLaunch page
theSkimm launched on Product HuntLaunch
Q&A's with the 2016 presidential candidates
Jul 30, 2015 · 11y agoSource
theSkimm launched on Product HuntLaunch
All the news you need to start your day
Oct 14, 2014 · 12y agoSource
theSkimm launched on Product HuntLaunch
News for busy people. We read. You skimm.
Jan 21, 2014 · 12y agoSource
Store data
- Rating
- ★ 4.7513.2K ratings
- New ratings last mo
- —
- Price & IAP
- FreeIAP data not synced
- First released
- 2016-04-1833 MB
Minor updates
Meet: theSkimm app. We’ve got you covered on all the news and info you need to start your day. Think: news, podcasts, curated picks, and a personalized calendar to help you live your smartest life. Try the app for free. After that, pay less than a cup of coffee a month. Wake up with us. It all starts with the Daily Skimm – the morning newsletter that connects the dots on how the biggest stories affect your life. Dive deeper. We help you navigate the complicated topics around your career, health, and wallet. Listen in. Meet our podcasts: “Skimm This” explains the week’s biggest stories. “Skimm’d from the Couch” features advice from female leaders. Stay up-to-date. Our calendar integrates with yours so you never miss important moments, like awards shows, elections, and more. Discover more. We Skimm your shopping cart, streaming queue, and bookshelf. We'll help you discover things quicker, so you can spend your downtime smarter. ------- In-app purchase subscription required. All monthly subscriptions begin with a free trial, after which a recurring charge of $2.99 per month. All yearly subscriptions are charged $29.99 at the time of purchase, with a recurring charge billed annually. Details: - Subscription options: monthly subscription of $2.99 per month, or yearly subscription of $29.99 per year - Payment will be charged to iTunes Account at confirmation of purchase - Subscription automatically renews unless auto-renew is turned off at least 24-hours before the end of the current period - Account will be charged for renewal within 24-hours prior to the end of the current period - Subscriptions may be managed by the user and auto-renewal may be turned off by going to the user's Account Settings after purchase - No cancellation of the current subscription is allowed during active subscription period - theSkimm's Privacy Policy and Terms of Use can be visited at http://theskimm.com/privacy - Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication
Store assets, rating histograms, install tiers, and screenshots are synced from Apple App Store, Google Play, and Chrome Web Store.
Traffic sources
Traffic breakdown
Channels
- Direct39%
- Email24%
- Organic Search22%
- Referrals11%
- Other3%
Countries
- United States84%
- Canada3%
- United Kingdom1%
- Philippines1%
Search
Domain authority —Domain registered 2012-03-05
| Keyword | Monthly volume |
|---|---|
| how to register to vote in the us midterms | 113K |
| kerry washington | 78.1K |
| zosia mamet | 39.7K |
| the skimm | 9,860 |
| theskimm | 4,920 |
Traffic data: Vaneform
Pricing
Public pricing: FreeRaw source text; structured plans are extracted after website capture.
Pages & changes
Key pages
Weekly snapshots- Homewww.theskimm.com/
- Featureswww.theskimm.com/daily-skimm Snapshot 2026-11-03
Changes
Design
Editorial (Light canvas, balanced density) featuring editorial serif headline layout and photography / live video visuals.
First-screen preview · click to zoom
First-screen pitch & conversion flow
“We skimm what matters to you.”
Editorial Serif Headline hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.
Conversion path: Editorial Serif Headline + Photography / Live Video → Email Capture / Waitlist · Trust bar: User Count, Rating, or Key Metrics
- Brand Manifesto & Curiosity
Palette · click to copy
- Typography
- 7.0
- Color & Contrast
- 7.0
- Layout & Spacing
- 7.0
- Craft & Polish
- 7.0
- Distinctiveness
- 6.0
Structure
- Fonts
- Georgia / Arial
- Hero layout
- Editorial Serif Headline
- Primary visual
- Photography / Live Video
- Conversion CTA
- Email Capture / Waitlist
- Social proof
- User Count, Rating, or Key Metrics
- Navigation
- Full-Width Top Bar
- Theme & density
- Light · Balanced
- Corners & depth
- Small Radius · With shadow
Preview full AI design brief (includes :root CSS variables & layout rules)Style tokens only; never copy brand names, logos, copy, or images
# Design Brief: Editorial (with Minimal Monochrome)
Oversized serif headlines, narrow reading columns, and magazine-inspired grid layouts.
## Design Tokens
```css
:root {
--background: #ffffff;
--surface: #f7f7f7;
--foreground: #111111;
--muted-foreground: #737878;
--accent: #360022;
--radius: 4px;
--font-heading: "Georgia", ui-sans-serif, system-ui, sans-serif;
--font-body: "Arial", ui-sans-serif, system-ui, sans-serif;
}
```
Color area ratio: Background #FFFFFF (~67%) · Surface #F7F7F7 (~19%) · Text #111111 (~7%) · Muted Text #737878 (~4%) · Accent #360022 (~3%). Background and surface dominate the canvas; reserve the accent color for primary buttons and active states.
## Layout & Conversion Structure
- Hero layout: Editorial Serif Headline
- Navigation: Full-Width Top Bar
- Theme & density: Light · Balanced
- Border radius & elevation: Small Radius; use elevation shadows to separate layers
- Primary visual medium: Photography / Live Video
- Conversion CTA: Email Capture / Waitlist · Trust bar uses User Count, Rating, or Key Metrics
- Headline hook: Brand Manifesto & Curiosity
- Spatial layout notes: Editorial Serif Headline hero structure paired with email capture / waitlist CTA and user count, rating, or key metrics.
- Visual summary: Editorial (Light canvas, balanced density) featuring editorial serif headline layout and photography / live video visuals.
## Avoid
- Generic SaaS hero templates
- Cramped multi-column feature grids
- Neon cyber accents
Implement the UI following the design tokens and layout specifications above: use only these color variables, and reserve the accent color strictly for primary actions and active states. Adopt only this visual style—never copy any reference product’s brand name, logo, copy, or imagery.
Questions & evidence
- How much website traffic does theSkimm get?
- Vaneform estimates 1.2M website visits in 2026-09. Visits can include repeat visits; this estimate measures web traffic separately from paying customers or revenue.Source
- What is theSkimm and what platforms does it support?
- theSkimm is catalogued under News & Media: We skimm what matters to you.. Supported platforms: Mobile App.
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